Njira Yoyesera Yotsatsa Yomwe Imabweretsa Zotsatira Zabwino
Vuto ndi kulengeza zithunzi ndilo mtengo; nthawi zina, okwera mtengo kwambiri.
Malo omwe amawonetsedwa panthawi yawonesi ya TV akhoza kutenga madola masauzande ambiri kwa mphindi 30 zokha za mpweya. Pa Super Bowl, izo zimachulukira ku madola mamiliyoni angapo. Izi zikutanthauza kuti mbali zambiri, malonda ojambula zithunzi (omwe amadziwikanso kuti "pamwamba pa mzere" malonda) amasiyidwa kwa osewera kwambiri. Nike, Coca-Cola, Apple, BMW, Procter & Gamble, Unilever, ndi zina zotero.
Kwa makampani ang'onoang'onowo, kufalitsa malonda ndizomwe sangakwanitse. Ndipo kukhala wachilungamo, ndi chimodzi chimene sichikusowa. Kulengeza kwapachindunji, ngati kuchitidwa bwino, kudzapereka makampaniwa kubwezeretsa bwino ndalama zazing'ono.
Kodi Kutsatsa Kwachindunji N'kutani?
Mosiyana ndi malonda ojambula zithunzi, kuyankhidwa mwachindunji kumapangitsa kuti munthu atenge mwamsanga. Izi kwenikweni zikuyitanitsa "kuyankha mwachindunji." Itanani tsopano. Dinani apa. Tumizani izi pulogalamuyi. Izi ndi za lamulo, osati kuzindikira. Osati kokha, koma kulengeza kwachindunji ndizosayansi kwambiri kuposa njira zake zamtengo wapatali.
Poyambirira, kulengeza mwachindunji kumakhala kosavuta kuyang'anitsitsa. Manambala apadera a ma foni, URL, ndi ma adresi amaleta zimakhala zosavuta kuona anthu angapo omwe avomereza ku malonda omwe ali nawo. Izi zikutanthawuzaninso kuti mungathe kuyeza momwe ntchitoyi ikuyendera bwino, ndikugwirabe bwino za Return On Investment (ROI).
Zowonjezera, machitidwe oyankhidwa mwachindunji amagwiritsidwa ntchito mokwanira ndi migodi yamakono yamakono ndi gawo la omvera. Mukhoza kuwongolera omvera, mbali zina za dzikolo, kapena onetsetsani kuti anthu a msinkhu winawake amatha kutsatsa malonda. Mwachitsanzo, ngati katundu kapena ntchito yanu ikukhudzidwa ndi okalamba, mukhoza kupanga pulogalamu yomwe idzagwirizane ndi gululo. Izi ndi zovuta kwambiri kuchita pa TV.
Zonsezi, makalata owongoka ndi opambana kwambiri chifukwa ndiwemwini, amapereka zambiri zokhudzana ndi mankhwala kapena ntchito, ndipo ndizochindunji. Imafunsa wogula kuti achite chinachake; Nthawi zina, zimangofuna kuti achite, ndipo anthu amatsatira malangizo.
Kodi Njira Zowonongeka Zili Kuti?
Chabwino, yankho lolunjika ndi njira yogulitsa imene ingagwiritsidwe ntchito pafupifupi mtundu uliwonse wa wailesi. Komabe, nthawi zambiri, kuyankhidwa mwachindunji kumakhala kutali ndi malonda a bwalo lamabuku monga sikungatheke kudutsa uthenga wogulitsa mwachindunji mumasekondi ochepa omwe ogula amayenera kuyankhulana ndi omwe akukhalapo.
Mwachikhalidwe, yankho lolunjika lakhala likugwira bwino ntchito kudzera m'mitsinje yotsatirayi:
Mauthenga Abwino
Nthaŵi zina amatchedwa " junk mail " (ngakhale izi zikutsutsana ndi malonda apamwamba kwambiri omwe amagulitsa makasitomala mwachidwi), makalata owongoka amabwera mwa mawonekedwe a ma envulopu, makalata , ndi mapepala omwe atumizidwa kwa wogula.
Nthawi zambiri zimatenga mawonekedwe a envelopu yomwe imakhala ndi uthenga wogulitsa, ndi kalata ndi bulosha mkati ndikupempha wogula kuti aitanitse nambala kapena kuyendera webusaitiyi.
Imelo
Kawirikawiri amatchedwa "Spam," maimelo oyankhidwa mwachindunji akhala njira yotchuka kwambiri yogulitsa kwa ogula. Mauthenga ali mofulumira, otchipa, ndipo ali ndi maulumikizi othandizira kuti wogula azigwiritsa ntchito tsamba lokhazikitsira. Komabe, ili ndi zotsatira zabwino zochepa. Ambiri otseguka ndi ozungulira 24 peresenti, ndipo kudutsa ndi kutembenuka kwa chiwerengero kumayenda pafupifupi 1 peresenti. Kutumizira mamiliyoni ambiri ma email kungabweretse malonda oposa 100.
Radiyo
Mudzadziŵa bwino malonda awa, monga akunenedwa mofulumira, ali ndi malonda kwambiri, ndipo ali ndi nambala ya foni kapena malo obwereza mobwerezabwereza katatu kapena kasanu pomwepo. Ngakhale kuti wailesi ingakhale yopangidwira, nthawi zambiri imayendetsedwa ndi zovuta zogulitsa.
Matenda osokoneza bongo
Ngati mankhwalawa akulondola, mawonekedwe otalika kwambiri ndi galimoto yowonekera bwino. Chitsanzo chotsatira ndi Showtime Rotisserie kuchokera kwa Ron Popeil. Popeil akuonedwa kuti ndi mmodzi wa ambuye a TV yowonongeka, ndipo malonda ake agulitsanso ndalama zambirimbiri muzinthu.
Telemarketing
Imeneyi inali njira yodziwika kwambiri yopita kwa ogulitsa molunjika, ndi makampani ntchito ogulitsa mafoni kuti aitane anthu ndi kuyesa kugulitsa pa foni. Komabe, Registry Yosaitanira, yomwe inakhazikitsidwa mu 2003, imathetsa ambiri a maitanidwewo. Zopereka zothandizira ndi ndondomeko zandale zikupezebe njira yabwino yopezera ndalama.
Zitsanzo za Kutsatsa Kwambiri Kwambiri Kuyankha
Mwinamwake yankho lodziwika kwambiri lodziwika bwino lomwe linalembedwa ndi John John wamkulu mu 1926 (amene tsopano ali ndi mphoto yotchuka yotchulidwa pambuyo pake). Zinali za US School of Music, ndipo mutu wa nkhani udawerenga kuti: "Anandilemekeza Pamene Ndinkakhala Pa Piano Koma Pamene Ndinayamba Kusewera!" "Ili ndilo lalandilo lalitali, ndipo limatengedwa kukhala limodzi mwa mutu wapamwamba kwambiri zolemba kale.
Chinthu china choyambirira ndi cholembedwa mwachindunji cholembedwa ndi Bill Jayme kwa magazini ya Psychology Today. Envelopu inachititsa kuti pakhale funso loti "Kodi mumatseka chitseko chakumbudzi ngakhale kuti muli nokha pakhomo?" Chidutswachi chinali ndi kutembenuka kwakukulu kwambiri, ndipo makalata a Bill Jayme ndi omwe ankatumizira makalata nthawi zonse ankafuna kwambiri . Ndipotu, adalipira madola masauzande ambiri kuti alembe kalata kwa wothandizira, ndipo izi zinali panthawi makumi asanu ndi makumi asanu ndi limodzi. Anamwalira mu 2001 ali ndi zaka 75, ndipo ankaonedwa kuti ndi mmodzi wa olemba mabuku ambiri omwe amalonda.
