Msika Wamakampani Opanga Mpikisano

Mu Meyi wa 2015, Federal Trade Commission (FTC) inatulutsa zotsatira za maphunziro a zaka zitatu ku malonda apakompyuta opindulitsa. Msika wa mankhwala owona za ziweto wakhala ukuwonetsa kukula kwakukulu m'zaka zaposachedwapa ndipo wakhala chinthu chofunikira kwambiri ku makampani owona za zinyama. Malinga ndi mankhwala omwe amagwiritsidwa ntchito pa galu ndi amphaka, adatengera ndalama zoposa $ 7.6 biliyoni mu 2013.

Malonda a mankhwalawa anawonjezeka kufika pa $ 10.2 biliyoni mu 2018.

Kwa zaka zambiri, akatswiri a zinyama ankakonda kukhala pafupi kwambiri ndi malonda a zinyama komanso kugulitsa mankhwala osokoneza bongo. Kuchokera kumapeto kwa zaka za m'ma 1990, opereka mankhwala osagwiritsa ntchito ziweto (onse a njerwa ndi matope ndi ogulitsa malonda a pa Intaneti) anayamba kulamulira gawo lalikulu la msika.

Ngakhale kuti iwo akukumana ndi mpikisano wowonjezereka kuchokera ku magwerowa, veterinarians adagulitsanso mankhwala opitirira 150 peresenti (58 peresenti) ya mankhwala osokoneza bongo m'chaka cha 2013. Malo osungiramo malonda a njerwa ndi matope ndiwo 28 peresenti ya malonda a pakompyuta, otsala 13 peresenti.

Ndikofunika kudziwa kuti, zaka ziwiri zokha zakubadwa zakale zinkakhala zogulitsa 63 peresenti ya malonda a pakompyuta. Mpikisano wa malonda akuwoneka kuti ukukula pamtunda wolimba. Kotero kodi msikawu wochulukitsira mwapamalidwe wa mankhwala a pet umatanthauza chiyani kwa ziweto ?

Kutaya kwa Mapepala a Vets monga Otsatsa Malonda Kupeza Msika

Mpikisano wochokera kwa anthu osagula ziweto amatha kutenga kulandira kwakukulu kuchokera ku phindu la zinyama. Lipoti la FTC linanena kuti pafupifupi 20 peresenti ya ndalama za kachipatala zimachokera ku kugulitsa kwa mankhwala a pet palimodzi . Ngakhale ambuye ambiri sakudziwa kuti akhoza kungopempha mankhwala kuchokera ku vet ndipo amadzazaza pa intaneti kapena kudzera mu sitolo yaikulu ya bokosi, gawo la msika lomwe likuwonjezeka kwa ogulitsa amalongosola kuti izi zikusintha.

Pamene makasitomala akufuna ntchito kumalo ena, ziweto zimataya gawo lalikulu la ndalama zawo.

Kuchepetsa Kulemba Kwadongosolo

Malamulo owona za zinyama ndi mankhwala owonjezera-kawirikawiri amadziwika kwambiri kuti amayendetsa ndalama pazochitazo. Kufalikira kwa osagulitsa ziweto sikungathetsere mitengo ya mankhwala omwe angapezeke mosavuta ndi katundu wa OTC. Mankhwalawa amamwa mankhwala ena amtundu, makamaka mankhwala omwe amawongolera ndi nkhupakupa ndi zowonongeka kwa mtima, zachepetsedwa pazochitika zambiri zogwiritsa ntchito zanyama zolimbitsa thupi kuti zibwezeretse ndalama zomwe zimapezeka m'masitolo ogulitsa. Nkhuni ndi nkhupakupa zimayikidwa pamtunda wopitirira 78.2 peresenti, pamene zowononga mtima zimakhala ndi 82.9 peresenti; Zambiri zogwiritsa ntchito zanyama zimatha kudziwika ndi 100 peresenti kapena zambiri kuchokera ku mitengo ya mitengo.

Kuwonjezeka Kowonjezera Mtengo wa Zida Zina Zogwiritsa Ntchito Zanyama Zowonjezera

Mankhwala am'zipatala amathandizira kuthetsa ndalama zomwe zimapereka chithandizo chamankhwala. Ngati ndalamazi zachepetsedwa, ziweto zimayenera kuwonjezera mitengo ya mayeso ndi mautumiki ena kuti akwaniritse zofunikira zawo za kukhala bizinesi. Ophunzira ena ochepetsetsa angayesedwe kuti ayese mayesero owonjezereka ndikupanga njira zina zowonjezera ndalama.

Ndalama Zowonjezera Zowonetsera Kulembetsa Malemba

Veterinarians amapulumutsa nthawi ndi ndalama zoyendetsera posalemba kulemba kwa mankhwala omwe adzadzaza m'nyumba. Kusindikiza chiwerengero chachikulu cha zopempha za mankhwala kungathe kudula kwambiri ndalamazo. Palinso lamulo laling'ono lotchedwa Fairness to Pet Owners Act, lomwe lingapangitse kuti veterinarians alembe mankhwala onse ndi kuwapereka kwa mwiniwake (ngakhale mwiniwake sakufuna kulandira malembawa kapena kudzaza mankhwala enaake) .

Kusamala za Malangizo Kumaperekedwa kwa Ogula Zakudya Zamankhwala Amankhwala Amankhwala Amankhwala

Pali kudandaula kuti asayansi samadziƔa bwino za mankhwala osungirako zakudya zamatenda ndi zolakwika zomwe zingatheke kapena kugwirizanitsa mankhwala. Ngakhale kuti zaka zambiri zakhala zikugwiritsa ntchito mankhwala ogulitsira mankhwala ogulitsa ena pazinthu zofunikira, monga kupereka mankhwala omwe amaperekedwa kuti azitha kugwiritsidwa ntchito pa zinyama, zokhazokha zokhudzana ndi zinyama ndizofika posachedwa kumalo osungirako mankhwala.

Kuwonjezeka mu "Msika Wamsika" Malonda

"Msika wamsika" wa mankhwala owona zazilombo alipo. Ngakhale opanga zanyama zamagetsi (makamaka kapena kugulitsa) malonda awo mwachindunji ku mavotolo, mankhwalawa amawoneka kuti akuthawa kumalo osungirako malonda kapena ogulitsa pa intaneti kudzera ku msika wachiwiri. Kuonjezerapo, ena opanga makina akuti sayenera kugulitsa kwa osagulitsa zanyama koma akuwoneka kuti akuchita nawo. Izi zimatchedwanso "kusintha" kwa zinthu zamatera. Malondawa angapindule akatswiri ena azachuma ngati akugulitsanso malonda, koma pa malonda onse ogulitsa "imsika" amagulitsa kuchepetsa kugulitsa mankhwala.