Kawirikawiri amenya olemba nkhani amagwira ntchito ndi mkonzi wina yemwe amadziwanso kumenya, amene angatsogolere mtolankhani ku zowunikira kapena kudziwa, ndikuwathandiza kupanga zochitika zawo.
Mtolankhani yemwe amalemba makampani ochita malonda anganene kwa mkonzi wa bizinesi, mwachitsanzo, yemwe angathe kuthandiza wolemba nkhaniyo kuti asonkhanitse uthenga bwino.
Kumenya olemba nkhani akuyembekezeredwa kukhala ndi magwero, mwachitsanzo, anthu omwe ali ndi zokhudzana ndi nkhani yawo, kotero amatha kusonkhanitsa bwino nkhani ndikupeza zosokoneza. Zowonjezera mtolankhani pa kuwombera mlandu zikanakhala apolisi apanyumba. Poyankhula ndi apolisi a komweko ndikukhazikitsa chiyanjano ndi iwo, mtolankhani wotopetsa angathe kupeza mosavuta zokhudzana ndi zochitika zomwe zikuchitika m'deralo.
Koma kuti awonetsere bwino, chigawenga chinamenyetsa mtolankhani ayenera kukhala ndi magwero opitirira cops; iwo adzayenera kudziwa oimira milandu, otsogolera mzindawo, oweruza, oweruza, oyimira boma ndi otsutsa boma. Mtolankhani wabwino adzamenyedwa kwambiri pomenyedwa kuti adzalandire anthu omwe amamupeza ndi mfundo zamankhwala asanamve za iwo.
Tanthauzo la Kumenya Kwanthawi
The etymology ya mawu akuti "kugunda" kutanthauza kuti wolemba nkhani wapatsidwa nkhani kapena malo amachokera ku ntchito ya apolisi.
Apolisi nthawi zambiri amakhala ndi njira kapena malo omwe amamenyera. Choncho atolankhani anamenya njira yawo pamutu wawo.
Kugwiritsidwa ntchito kwa atolankhani otchuka kwasintha kwa zaka zambiri. Njira yodziwika yogawira ntchito kwa olemba nkhani, mabungwe ena amakondwera kuti akhale ndi ntchito (kapena GA), olemba nkhani.
Izi zinapangitsa kusintha kwa nkhani zamakono kuti aziwauza olemba nkhani ku tsiku la tsiku, popeza kuti palibe kugunda kulikonse kudzabweretsa nkhani za tsiku ndi tsiku.
Ndi makampani a nyuzipepala akuyesetsa kuti apitirizebe kupindula komanso othandizira ngati ochita masewera a pa intaneti akupitirizabe kusintha chitsanzo cha bizinesi, kukonza chida kapena kugunda n'kofunika kuposa kale lonse. Pali zolemba zambiri zomwe zimaphatikizapo "zomwe" za nkhaniyi, koma omenyera bwino atolankhani angaperekenso mndandanda wa "chifukwa" ndi "momwe."
Beat Beatporters ndi PR People
Malusowa ndi ofunikira kwambiri m'zaka za ubale. Mabungwe ambiri ndi malonda, ochokera ku makampani a Fortune kupita ku masewera a masewerawa ali ndi oimira PR amene ntchito zawo ziyenera kufotokozera uthenga wabwino wokhudza kampani yawo. Ayeneranso kuthandizira mafunso kuchokera kwa olemba nkhani pa nkhani zomwe kampaniyo silingapezeko kuyamikira kapena kuyamikira.
Kuti mtolankhani wotopetsa akhale wogwira mtima, ayenera kukhazikitsa maubwenzi ndi anthu awa a PR, komanso ayenera kukhala savvy mokwanira kuti adziwe momwe angapezere chidziwitso popanda thandizo kapena chitsogozo. Kuchita kumenya ndi njira yabwino yophunzirira kukhala wolemba nyuzipepala wogwira mtima, kaya atindikizidwa, pa intaneti kapena pa televizioni.