Kodi Mtundu Wotsatsa Ndi Mtundu Wotani?

Chirichonse chimene inu mukufuna kudziwa

Buku la ogulitsa ndilo magazini kapena zofalitsa zomwe zimafunikila kuti anthu aziwerengera-kawirikawiri kwa owerenga omwe akufuna kukhala ndi nthawi yopuma akuyang'ana mitu yambiri. Mofananamo, wowerenga amene akufunafuna chidziwitso chokhudzana ndi ntchito inayake angayesetse bukhu la malonda kuti apeze zambiri zokhudza malonda kapena malonda.

Zitsanzo za Consumer Publications

Magazini a chidwi a amayi, monga Kusunga Nyumba , ndi magazini a kunyumba ndi m'munda monga HGTV , ndi zitsanzo za zokopa za omvera, ngakhale kuti zingatchulidwe kuti ndi "chidwi cha amayi" kapena "zofalitsa zomwe ali ndi munda wamaluwa." Awa si magazini omwe amayendetsa makampani ena kapena malonda, choncho chifukwa chake amatchedwa mabuku ogula.

Ndipotu, pali mabuku ambiri ogulitsa mabuku omwe amalembedwa kuti azikhala ndi chidwi kapena zopindulitsa kuposa zomwe zimatchedwa "chidwi chachikulu." Reader's Digest ikhoza kukhala ndi owerenga kwambiri-anthu omwe amakhudzidwa ndi chirichonse kuchokera kumaphunziro apanyumba mpaka nkhani zochepa. Munda & Mtsinje , kumbali ina, ukhoza kupempha anthu okha omwe chikondi chawo cha kunja ndi choposa chokhudzana ndi nsomba, kusaka, ndi ngalawa.

Consumer Publications vs. Trade Publications

Kusiyanitsa pakati pa bukhu la ogula ndi bukhu la malonda ndi losavuta. Mwachitsanzo, Zosiyanasiyana ndizofalitsa malonda okhudza zosangalatsa zosangalatsa. Anthu amene amagwira ntchito m'mafilimu, zosangalatsa, mafilimu ndi mafilimu amakonda kuwerenga nkhani zolembedwa ndi olemba osiyanasiyana. Mosiyana, Entertainment Weekly ndi Guide TV ndi ogula mabuku zosangalatsa, owerengedwa kwa owerenga amene amasangalala TV, wotchuka miseche, ndi chikhalidwe pop.

Magazini ya Journal of the American Medical Association , ngakhale kuti inalembedwa kwa madokotala, ochita kafukufuku ndi akatswiri azaumoyo, amasiyana ndi zofalitsa zamalonda, monga Modern Healthcare . Pakhoza kukhala chikhulupiliro pakati pa awiriwo, koma chotsatirachi chimaphatikizapo kufotokoza kwa bukhu la zamalonda kuposa loyambirira, lomwe limafalitsa kafukufuku wa sayansi ndi nkhani za zamankhwala.

Kumene Mungapeze Consumer Publications

Mabuku ogulitsa alipo kuti agulitsidwe m'malo osiyanasiyana odyera. Mwachitsanzo, ogulitsa ndege, akudziwa anthu okwera ndege akufunafuna njira zowonjezera nthawi, zomwe amawerenga podikirira kuthawa, kapena magazini kuti agwire nawo pandege. Mudzawona makanema a mapailesi pafupifupi pafupifupi ndege iliyonse. Zithunzi zamakono akuluakulu mumzinda wa New York, Chicago, ndi Washington, DC ndizofala kwa magazini omwe amafalitsa ogulitsa. Koma mumapezekanso mabuku ogulitsira mabasiketi, malo ogulitsa zakudya, komanso mabuku ogulitsa mabuku.

Kulembetsa kwa kunyumba kwa ogula mabuku kamodzi kokha kunkaperekedwa kugawidwa koma kwatha zaka zambiri. Ambiri ogulitsa mabuku omwe amabwera kudzera pa positi amapezeka tsopano pa intaneti kudzera m'mafoni, mapiritsi, ndi PC. Kuwonjezera pamenepo, magazini a ogulitsa mabuku, monga Malemba ndi ogula malonda, monga Amazon amapereka makopi a digito ndi mapepala olembetsa.

Mbiri ya Consumer Publications

Mabuku ogulitsa ali ndi mbiri yomwe imadutsa patali kuposa magazini a Look and Life ambiri , omwe amatha kufalitsa kumapeto kwa zaka za m'ma 1880. Izi mpikisano zofalitsa ndizo zakhala zikudziwika kwambiri kuyambira pachiyambi mpaka m'ma 1900.

Imodzi mwa mabuku oyambirira chidwi chidwi anali olembedwera amuna: The Gentleman's Magazine . Pofalitsa pafupifupi zaka mazana awiri, makina ochepa chabe a makalata a ku US amasungira zolemba za magazini ino ya ku London.

Monga kusindikizira-nyuzipepala, magazini, magazini, ndi mabuku ofanana-zovuta kuti zikhale ndi moyo, intaneti ingawonongeke mwatsatanetsatane kuti mupezeke m'magazini yambiri yogula ndi kusindikiza. Ngakhale zili choncho, alipo owerenga omwe amasangalala ndi zovuta zopezera masamba m'magazini ndikuyang'anitsitsa zithunzi zowala.