Mitundu ndi Zopangidwe Zogwiritsidwa Ntchito Pachigawo Choyamba cha Magazini
FOB: Slang for Particular Section of Magazine
"Bukhu," choyamba, ndilo liwu lina lomasulira limagwiritsa ntchito kutchula magaziniyo. Choncho, kutsogolo kwa bukhuli kugwiritsiridwa ntchito kutanthawuzira kumbuyo, kapena kutsegula, gawo la magazini.
Magazini amasweka mu magawo atatu ndi olemba:
- kutsogolo kwa bukhu
- gawolo, ndi
- kumbuyo kwa bukhu.
Tsopano si magazini iliyonse yomwe imatsatira magawo atatu, koma ambiri amachita ndi kutsogolo kwa bukuli nthawi zambiri amakhala ndi nkhani zochepa, zofupika kuposa zomwe zimakhala bwino (zomwe zimachitika nthawi zambiri). Mukamawerenga magazini mudzawona kuti masamba oyambawo amaperekedwa kwa nkhani zing'onozing'ono komanso kuti nkhani zowunikira (ndi nkhani zambiri) zimakhala pakati pa magazini. Masamba oyamba omwe mukuwerengawa ndi mbali ya kutsogolo kwa bukhuli.
Kodi Upfront Ndi Chiyani?
Mawu akuti FOB akhoza kukhala osakayika, koma ndi ntchito yaikulu. Okonza amawerengedwera kwambiri za mtundu wa nkhani, zofalitsa zochepa ndi malonda omwe amasankha kufalitsa m'gawo lino. Zina mwa zidutswa zonse zomwe zimapezeka kutsogolo kwa buku ndi:
Zamkatimu: Popeza otsatsa nthawi zambiri amasankha mbali yoyenera ya magazini yomwe imafalikira kuti ioneke bwino, tebulo lakumapeto limatha kukhala tsamba loyamba la magazini ambiri.
Masthead: Mndandanda wa anthu onse omwe amagwira ntchito m'magazini nthawi zambiri ndi umodzi mwa masamba oyambirira. Ikhoza kugawana tsamba ndi malonda kapena makalata ndi maganizo ochokera kwa owerenga.
Kalata Yochokera Mkonzi: Kalata yovomerezeka ya mkonzi imalongosola zomwe zili m'magaziniyi ndipo nthawi zonse imakhala tsamba loyamba m'magazini.
Chigawo ichi chimathandiza pofotokoza ndondomeko ya zolemba za mkonzi pamene ikuphimba nkhani zazikuluzikuluzo ndikuyika mitu yambiri.
Mutu umodzi wa Tsamba: Magazini ambiri amawongolera zomwe zili ndi masamba omwe ali ndi nkhani, ndemanga ndi mfundo zazikulu zokhudzana ndi luso, chikhalidwe, zochitika zomwe zikubwera ndi zina zambiri. Kawirikawiri maulendo a tsamba limodzi, mafunsano, ndi malingaliro amaikidwa apa.
Mmene Mungalembere Pambuyo pa Bukhu
Olemba ambiri nthawi zonse amafunafuna nkhani zabwino zolembedwa ndi zosangalatsa kukwaniritsa tsamba limodzi la masamba. Ngati mukufuna kukonza nkhani kapena kupatsidwa ntchito kwa FOB, ndi bwino kuyamba ndi malangizo a magazini kuti alembe. Kawirikawiri nkhani zimatanthawuza kuti gawo ili la magazini likhale ndi mawu a 100-300 ndipo ayenera kuganizira mbali imodzi yaing'ono ya nkhani yomwe mukufuna kuilemba.
Zomwe Zimapangidwa
Magazini ambiri ali ndi yunifolomu, mapangidwe oyenerera a masamba awo a tsamba limodzi. Zopangidwe zimasinthidwa pang'ono pokhapokha kuchokera ku vuto lomwe limatuluka. Kusunga chidwi cha wowerenga, mawonekedwe ena omwe amagwiritsidwa ntchito mu FOB ndi awa:
- Zithunzi zomwe zimaphatikizidwa ndi ndemanga zochepa za mfundo zazikulu. Mwachitsanzo, magazini ya Men's Health ili ndi tsamba la Bulletin limene limafotokoza 12 mwa maphunziro atsopano omwe asayansi atulutsidwa kuchokera kumapeto omaliza. Kuphunzira kulikonse kumaphatikizidwa ndi fanizo.
- Chithunzi chodzaza zonse ndi nkhani yachidule kapena kufotokozera.
- Zithunzi ziwiri zochepa zomwe zili ndi masamba omwe ali ndi tsamba lokhala ndi chithunzi.
- Nthawi imakhala ndi maulendo, zithunzi ndi mafupfupi afupi kuti afotokoze bwino kusintha kwa lingaliro, nkhani kapena mankhwala.
- Kuyerekeza za katundu, zochitika, malo kapena zovala. Nkhani zochepazi nthawi zambiri zimakhala zowonongeka kwambiri.
Monga mukuonera, pali njira zambiri zosiyana zomwe FOB ikhoza kuwonetsera. Ngakhale magazini ikhoza kumamatira njira yina yolankhulira nkhani zawo pambuyo pa nkhani, mwayi umenewo kunja kwa mitundu yonse yojambula ndi yopanda malire. Onetsetsani kuti mudzidziwe momwe mukugwiritsira ntchito magazini yomwe mukufuna kulemba ndipo musawerenge kuwerenga bukuli momveka bwino musanayambe.