Mfundo yakuti "mankhwala" awo amagawidwa kwa ogulitsa (mphoto yabwino yopanda malire ) - komanso kuti Scott Turow adagwiritsa ntchito bwino kwambiri mau oti zamoyo pazitsutso (anali kutsutsa "motsutsa") - zinayambitsa maganizo anga pa nkhaniyi.
Kulamulira kwa malonda kwa Amazon kumatsimikizira kukhala lupanga lakuthwa konsekonse kwa ambiri omwe amapanga zolemba zawo kapena kusindikiza kapena kugulitsa mabuku. Koma ngati wina akumana ndi Amazon ngati malo opatsa mphamvu kapena oponderezedwa, palibe amene angatsutse kuti zochita za kampaniyo zimakhudza kwambiri mbali zonse zofalitsa zachilengedwe.
Kufuna zachilengedwe
Monga momwe ndikufunira kukumbutsa aspiring authors: chinthu choyamba chomwe aliyense ayenera kukumbukira aliyense pakufalitsa zachilengedwe amafuna kupanga phindu ndi moyo .
Zomwe ndinganene moona mtima kuti anthu ambiri omwe amagwiritsa ntchito makina osindikizira mabuku amakonda mabuku, palibe aliyense amene angakwanitse kudalira malingaliro a zomwe mabuku amachita pa chikhalidwe kapena kusangalatsa. Mofanana ndi wina aliyense m'zinthu zachilengedwe, olemba ndi olemba amayenera kulimbikitsa kufunika kwa zomwe tonsefe timachita komanso njira iliyonse yothetsera mavuto omwe tikufunikira kuti tithetsere zofunikira zonse zapakati pa zochitika za chilengedwe.
Ndiye ndi zifukwa ziti zosiyana kapena machenjerero omwe tingawone kukwiyitsa maubwenzi okondweretsa ndi osokoneza mu bukhu losindikiza kufalitsa ku chiyanjano chochulukitsa?
Choyamba, pang'ono ponena za Amazon
M'masiku oyambirira a chimphona chamagulitsidwe, zimawoneka ngati chozizwitsa chapafupi kuti buku lililonse lidasindikizidwa mosavuta - linali lothandiza kwa olemba akale, okondedwa kwa ife omwe ntchito yawo inali yogulitsa mabuku.
Chinthu chokha chimene ndimakumbukira choyamba ndikuti Amazon ananditumizira ndondomeko yochokera ku Groucho Marx: "Kunja kwa galu, buku ndi bwenzi lapamtima la munthu. M'kati mwa galu, ndi mdima kwambiri kuti uwerenge." Chiphuphu chosasokonezedwa koma chopanda nzeru. Ndipo izo zinagwira ntchito. M'masiku amenewo, masiku a halcyon a Jeff Bezos 'buku la ntchito, zomwe sizikanakonda?
Pogwiritsa ntchito maulamuliro pa intaneti kuti azigwiritsa ntchito mosavuta komanso mosavuta kupeza bukuli, zida zowonjezera - pogwiritsa ntchito njira yowonjezera kwa ogula, popanda msonkho komanso kutumiza kwaulere - ndicho chimene chinathandiza kuti Amazon ikhale yoyenera. Kufikira patsogolo kwa mlandu wa DOJ wotsutsa kukhulupilirana motsutsana ndi ofalitsa ndi apulogalamu ya Apple ndi kuvomereza motsutsana ndi Hachette zomwe zimapweteketsa kugulitsa mabuku ndi olemba ... kwa Pulezidenti wa Guild pulezidenti wakale ndi wolemba mabuku wotchuka Turow pa machenjerero awo:
"Amazon ndi Trojan Horse, yopereka mtengo wotsika lero - pamene Wall Street ikufuna kukwera kampani yosapindula - pangozi yowononga [zachikhalidwe] zosindikizira zachilengedwe zomwe ziri zofunika kwambiri kwa olemba ... Amazon kwenikweni imalepheretsa mpikisano mwa kutseka makasitomala awo kudzera mu zipangizo monga Prime ndi DRM, zomwe zimatanthawuza kuti makasitomala a Amazon sangathe kuwerenga mabuku ogulitsidwa ndi Apple kapena Google Play pa Mitundu yawo. "
Ngakhale kuti zinachititsa kuti Amazon ikhale yopindulitsa kwa olemba omwe adzilemba okha - ambiri apanga kupha anthu mwa kugawira KDP ndipo adatenga mbali ya ogulitsa kudzera mu Hachette. Koma malemba atsopano a Kindle Unlimited model subscription adanena kuti anawononga ambiri a mndandanda wa pansi pa mlembi, ndikuwongolera nzeru zakuyika mphamvu zochuluka zogawidwa mu chinthu chimodzi.
Koma Amazon sizingasinthe mawanga ake. Gulu la Mlembi ndikulingalira zochizira; Othandizira ndalama ku Amazon angaganize kuti akufuna zopindula. Koma palinso mphamvu zina zomwe zimagwira ntchito poyanjanitsa mphamvu yofalitsa mabuku.
Kuphatikizidwa kwa osindikiza, Zomwe zimakhudzidwa
Kuphatikiza kwa makampani osindikizira ndikuphatikizapo kupanga Penguin Random House, kugula kwa Hachette kwa Perseus, ndi kugula kwa Harlequin kwa HarperCollins.
Zomwe zili zovuta kwambiri, izi zimapangitsa kuti a Big Five azitha kuwerenga ndi owerenga, ndipo amatha kuyendetsa owerenga kwa ofalitsa osati ochita malonda. Izi zikutanthauza mapiri apamwamba kwa wofalitsa.
Ofalitsa ambiri amapereka mauthenga otsogolera a ebook pa webusaiti yawo koma mu 2014 HarperCollins amalengeza poyera ntchito yogulitsa malonda - kumaliza ndi kuchotsera, kutumiza kwaulere ndi sampuli zamabuku. Uku kunali kusunthira komwe kungatayidwe zaka zambiri zapitazo - chifukwa pamene ofalitsa akhala akugulitsa mabuku kwa ogula ndi ogulitsa malonda akhala akufalitsa nthawi zonse , ofalitsa amapewa kuti azikangana ndi makasitomala awo, ogulitsa mabuku .
Koma mizere ya mafakitale ikugwedeza zambiri tsopano kuposa kale ndipo ndizomveka kwa ofalitsa a chikhalidwe kumenyana molimbika kwambiri ndi molimba mtima mu malo osindikizira a digito.
Ndipo monga momwe olemba amachitira zambiri, amalengeza angasankhe ndalama kuti alembire olemba nyumba (oposa ndi apamwamba apamwamba) kuti ayendetse malonda kwa mabungwe omwe amalengeza "kugulitsa" kuti akwanitse kulimbana ndi a Amazon ogwira ntchito othandizira pulogalamu. HarperCollins akuchita izi tsopano, akupereka ma royalty 10% a mabuku omwe amagulitsidwa kudzera mu dongosolo lawo.
Ndipo aliyense yemwe akufuna kukhala mlembi lero akuyenera kuphunzitsidwa njira za msika ... anapitiriza: kutambasula misonkhano ya alaliki, olemba ndi antchito, njerwa ndi matope, thupi ndi magazi.