Kutsegula Bookstore
Inde, monga ndi bizinesi iliyonse, zenizeni za kutsegula nyumba yosungiramo mabuku ndizovuta kwambiri kuposa maloto ogulitsa. Ngati mukuganiza kugula kapena kuyamba bukhu la mabuku, apa pali zina zokhudzana ndi kugulitsa mabuku.
Kugwiritsa ntchito mabuku ndi Retail Business
Kwa ogulitsa malonda okhaokha, kutsegula malonda a masitolo kumabuku akugulitsa kuzungulira mabuku osindikizidwa. Mofanana ndi ogulitsa "njerwa ndi matope" onse, kugulitsa mabuku bwino kumafuna:
- Malo abwino-mwina pafupi ndi ogulitsa ena, ndipo penapake padzakhala magalimoto ochuluka. Kawirikawiri, malo abwinoko, malo okwera masentimita angapo adzakhala okwera mtengo.
- "Zogulitsa" (mwachitsanzo nthawi yaitali) maola - mumalipira lendi malo komanso malo ambiri ogulitsira malonda, makasitomala amayembekezera kuti masitolo akakhale omasuka pamene angathe kuti agulitse. Nthawi zambiri amatanthauza nthawi yochedwa usiku, masiku otsiriza, komanso maholide ambiri.
- Ogwira ntchito ogulitsa mabuku - ogulitsa malonda akudalira ogwira ntchito awo kuti agwirizane ndi "kugulitsa" makasitomala awo. Izi zimatanthawuza nthawi yodzilembera, maphunziro, anthu abwino, anthu odziwa bwino kuwerenga. Kumatanthauzanso kuonetsetsa kuti ogwira ntchito anu ogulitsa mabuku akukhudzidwa ndikudzipereka, kotero kuti muteteze mautumiki awo kwa nthawi yaitali kuti mupitirize kusunga bukhu lanu komanso kuti nthawi yanu, ndalama ndi mphamvu zanu zikhale zopindulitsa.
- Kugwiritsa ntchito bukhu labwino - kwa booklover, kugula mabuku nthawi iliyonse kungakhale kosangalatsa kwambiri komanso ntchito zambiri. Kutanthauza kubwereza mndandanda wa mndandanda wa mndandanda wa zolemba zatsopano zomwe zikubwera, ndikupanga ziweruzo za mabuku omwe simunawawerenge, ndikugula kusakaniza kwa maudindo omwe amakopeka ndi zokonda zosiyanasiyana (kuphatikizapo mabuku omwe sakukondweretsa iwe mwini monga wowerenga).
- Kusungirako ntchito yosungiramo mabuku - ngakhale mabuku ogulitsa mabuku masauzande ambiri a "zinthu" zosiyana, zomwe ziyenera kufufuzidwa chifukwa cha kuchuluka kwa kayendetsedwe ka malonda, ndi zina zotero, kuti zithandize kukonda kusungirako ndikusunga katundu. Zina mwazinthu zikuphatikizapo kuyang'anira "kusungunuka" komweko. Zindikirani kuti makatoni amabuku amayamba kukhala olemetsa kwambiri-kuwatsitsa ndikukweza ndi kuwapukusa iwo ndi ntchito yovuta (kwenikweni, mukufuna kuti muwone kuwonjezera "mphamvu" pa mndandanda wa zizindikiro zomwe anthu anu ogwira ntchito, pamwambapa, adzafunika!)
Kugwiritsa ntchito mabuku kumakhala ntchito yamalonda otsika
Mapulogalamu ogulitsa katundu nthawi zambiri amakhala ochepa kuposa malonda ena ambiri ogulitsira. Ena ogula malonda amapeza kuti malonda awo a "ancling", malonda, makapu, mphatso-ndipo, ndithudi, maukonde awo a kanyumba amakhala ndi phindu lalikulu pamlingo umodzi kuposa buku lenileni la malonda. Ngakhale ambiri ogulitsa malonda alowa mu bizinesi chifukwa cha chikondi chawo cha mabuku ndi kuwerenga, chikondi cha ndalama ndi ndalama ndizo makhalidwe abwino a wogulitsa. Pogwiritsa ntchito maluso awo, ndizofunikira kuti wogulitsa malonda athandize anthu oyenerera m'deralo.
Kugula Mabuku ndi Bzinthu Yotsitsimutsa
Ngakhale mulibe mpikisano wapafupi kuchokera ku masitolo ena a njerwa-ndi-matumba , nthawi zonse mumakhala mpikisano wochokera kwa ogulitsira malonda a mabuku onse awiri osindikizira ndi e-mabuku, monga Amazon.com, bn.com, Apple iBookstore, komanso ofalitsa ambiri amene amagulitsa mabuku awo kwachindunji.
Kuwonjezera pa kukhala osadziwika bwino ndi ogulitsa malonda, kuti azikhala otetezeka wogulitsa malonda akufunikira kusunga zamakono ndi makina osintha mofulumira pa makina a intaneti, makina owerenga, e-book downloads, ndi zipangizo zofunikirako ndi zofunikira.
Kuphatikiza pa matekinoloje opereka mauthenga, kukhalabe ndi maluso apamwamba owonetsera zamagetsi kumapangitsa wogulitsa malonda kugwirizanitsidwa kwa makasitomala ake. Tsamba la Facebook la bukhu la mabuku, ma e-newsletters nthawi zonse kwa makasitomala (monga omwe alembedwa ndi RJ Julia mwini), ndipo ngakhale mitsinje ya Twitter ikhoza kukhala yofunikira kwa otsatsa malonda ngati mabuku a mwambo ndi zochitika zina.
Ngati zinthu zonse za bizinesi ikukulimbikitsani, ndipo lingaliro la kugwira ntchito ndi mabuku limakupatsani chisangalalo, ndiye kukhala ndi malo osungirako mabuku kungakhale ntchito yabwino kwa inu.
Werengani za zinthu zomwe zingakhale zothandiza ngati mukuganiza za kutsegula mabuku.