Mitundu ya Ogulitsa: A Survey of Where Books Are Sold

Chilumba cha Bound Bookstore ndi chitsanzo cha malo osindikizira mabuku. Valerie Peterson

Pali mitundu yambiri ya ogulitsa malonda, ndipo aliyense ali ndi magawo ake a mabuku omwe amanyamula chifukwa amadziwa zomwe makasitomalawo amagula nthawi zonse. Zotsatirazi ndi mndandanda wa mitundu ya ogulitsira omwe amagulitsa mabuku, ndi zina mwa magawo omwe amagwiritsa ntchito kuti aweruzire ngati angatenge mabuku ena ogulitsa kapena ayi.

Mabuku ogulitsa mabuku

Owerenga mabuku okhaokha

Ogulitsa ogulitsa okhawokha ndi omwe amakhala ochepa kapena osinthanitsa zamalonda zam'deralo. Ambiri ogulitsa malonda a indie nthawi zambiri amanyamula maudindo abwino (nthawi zambiri amadalira kukula kwa sitolo) ndikugwiritsira ntchito maudindo abwino ogulitsa limodzi ndi malo ogulitsa bwino kwambiri komanso / kapena osankha mabuku omwe ali nawo chidwi (kotero olemba ayenera kuchita bwino ndi indie yawo wogulitsa mabuku! )

Zitsanzo za ogulitsa malonda akudziphatikizapo mabuku a Turnrow ku Jackson, MS ; Bookstore ya Octavia ku New Orleans, LA ; ndi Mizinda Yachizinda ku San Francisco, CA.

Zingwe zamatumba zamatumba ndi njerwa
Zingwe zazikulu zamatabwa zamatabwa zamatabwa ndizofunika kwambiri kwa ofalitsa ndi olemba kuti angathe kukwanitsa kugulitsa ndi kugulitsa mabuku ambirimbiri ndi kusunga otsatsa malonda, komanso kuthekera kwawo kukweza mabuku ku bukhu-kugula anthu kudzera Kutsatsa kwazitsulo zamakono.

Makina ambiri "masitolo akuluakulu" amakhala ndi maudindo akuluakulu apamwamba kwambiri, omwe amatchulidwa, New York Times ogulitsa kwambiri komanso olemba mabuku, ndondomeko zam'ndandanda, ndi zina.

Pambuyo pa kuwonongeka kwa malo ogulitsa m'misika mu 2011 , mitsinje yayikulu yotsalira ndi Barnes & Noble Bookseller ndi Mabuku-A-Million (omwe amadziwika kuti ndi "BAM").

Online Booksellers
Ogula malonda a pa Intaneti akuphatikizapo malo ogulitsira Amazon.com, omwe anayamba kuyamba kugulitsa mabuku, pokhapokha. Koma ogula malonda a pa Intaneti akuphatikizansopo ogulitsa omwe amagwiritsa ntchito gawo lina la makasitomala. Mwachitsanzo, Jessica's Biscuit ndi sitolo yapamwamba yomwe imagwiritsa ntchito mabuku ophika; CEO Amawerengera akuyang'ana pa mabuku azachuma.

Ebooks amagawidwa kudzera mu digito zosiyanasiyana "masitolo" ndi njira zina zogawa .

Mabungwe a Mabuku Olembetsa
Mwina mawu akuti "olemba mabuku" ndi oyenerera koma mu 2013 njira yatsopano yogulitsira mabuku, yomwe imapereka owerenga omwe angapeze mwayi wolembera "makalata akulu" a maudindo.

Werengani zambiri zokhudza njira yobweretsera yogulitsira malonda ndi ndondomeko yazinthu zowonjezera zowonjezera - Scribd, Oyster ndi Kindle Zopanda malire .

Ogulitsa Osati Mabuku a Mabuku Amene Amanyamula Mabuku
Mitundu yambiri ya ogulitsako imaphatikizapo mabuku omwe akugwiritsidwa ntchito, ngakhale osakhala ndi mabuku osungiramo mabuku amakhala akugulitsa maina angapo (ngakhale angagulitse maudindo awo ambiri). Nkhanizi zimagulitsidwa ndi rep repatimenti yopezera malonda apadera (ngakhale izi zimasiyana ndi wofalitsa bukhu). Pano pali zambiri zokhudza otsatsa ogulitsa mabuku osagulitsa mabuku.

Ogula malonda apadera
Izi zimaphatikizapo nkhani zazikulu monga Crate & Barrel, Restoration Hardware, Pottery Barn, etc. Iwo amakhala ndi maudindo ochepa, omwe amawongolera kuti apite ndi kukweza mankhwala (mwachitsanzo, bukhu lophika la brunch lingawonetsedwe ndi zitsulo zamatsenga, kuphatikizapo phokoso, etc. .)

Bokosi lalikulu limasunga
Ogula bukhu la Walmart, Target, ndi zina zotero amazisankha kwambiri za mankhwala omwe amapeza, ndikuyang'ana maina apanyumba, mabuku ogulitsidwa bwino, ndi mabuku omwe amagwirizana ndi gawo lina la makasitomala (mwachitsanzo, Target ikhoza kutenga mabuku kuti alembedwe ). Olemba pakati ndi mabuku a chidwi cha niche sangathe kufika paliponse pafupi ndi ogula malondawa, koma maudindo omwe ali ndi mwayi wokhala odulidwawo "amagulitsa" ku akauntiyo mochuluka kwambiri.

Mitengo yamtengo
Mofanana ndi bokosi lalikulu, mabungwe okwera mtengo amawasankha kwambiri m'mabuku omwe amanyamula. Komanso, kupereka makampani, mtengo (ngati COSTCO kapena Club ya Sam) nthawi zambiri amapempha mapangidwe apadera (monga kulembetsa katatu katatu) kuti apereke mtengo wapatali kwa makasitomala omwe amadziwa mtengo.

Mphatso zothandizira komanso zopindulitsa kwambiri
Monga mabungwe ena amtengo wapatali, mphatso ndi masitolo apamwamba kapena machete osungirako amagulitsa malo osankhidwa a mabuku. Mwachitsanzo, sitolo yabwino kwambiri ingaganizire zolemba zochepa zojambula zojambula bwino; sitolo ya masitolo angagule mabuku osangalatsa; malo ogulitsira malonda ku malo okaona alendo angaganizire mabuku a chidwi; malo ogulitsira malo ogulitsa dziko angagulitse mabuku a golf. Ena ofalitsa mabuku amagwiritsa ntchito misika imeneyi, ndipo ofalitsa amagwiritsa ntchito malo omwe amagwiritsidwa ntchito m'deralo kugulitsa malonda kuti azigulitsa m'masitolo ang'onoang'ono, omwe amasankha kwambiri.

Ogulitsa malonda
Ogula malonda monga Marshall's kapena Home Goods amagulitsa mabuku omwe atsala pang'ono kutha, omwe amawalola kuti azigulira mitengo yochepa kuposa momwe amagulitsira malonda.