Barnes & Noble
122 Fifth Avenue
New York, New York 10011
Foni: 212-633-3300
Fax: 212-675-0413
Website Website
Website Website
Barnes & Bookbleers - Zopindulitsa
Barnes & Noble, Inc. (NYSE: BKS) - kapena B & N, monga momwe imatchulidwira - ndi kampani ya Fortune 500. Ndi wofalitsa wamkulu kwambiri padziko lonse amene amadziwika yekha (makamaka m'thupi) komanso mtundu wa malonda okhutira ndi njerwa zamtengo wapatali kwambiri.
Kampaniyi imagwiritsa ntchito malo osungirako mabuku ogulitsa pafupifupi 700 m'madera ozungulira m'misika, malo akuluakulu komanso malo ogwiritsira ntchito maofesiwa m'mayiko 50, ndipo makampani osungirako zipangizo 636 a koleji amathandiza anthu oposa 4.6 miliyoni omwe amaphunzira nawo ku sukulu zapamwamba ku United States. Ndiponso, gawo lalikulu la bizinesi yake ya bukhu likuchitidwa pa intaneti kudzera mu barnesandnoble.com.
Ndi mbiri yakale m'mabuku, Barnes & Noble tsopano akutsogolera, malonda, ndi kampani yamakono yopatsa makasitomala omwe amapatsa makasitomala mosavuta komanso mosavuta mabuku osati magazini okha, nyuzipepala ndi zina zomwe zikupezeka pamasitanidwe amitundu yosiyanasiyana.
Barnes & Mbiri Yakale Yakale
Mbiri ya Barnes & Noble inayamba mu 1965 pamene Leonard Riggio , yemwe anali wolemba mabuku wamabuku komanso wophunzira ku NYU, anatsegula mabuku ake, Book Student Exchange (SBX). Iye anali atakula SBX ku mndandanda waung'ono wa mabuku asanu ndi asanu a koleji pamene adapeza malo osungira mabuku ku Fifth Avenue ku Manhattan yotchedwa Barnes & Noble.
Kwa zaka za m'ma 1970 ndi 1980, Riggio anapanga zinthu zambiri zogulitsa mabuku. Mu 1974, Barnes & Noble anali woyamba wogulitsa mabuku ku America kuti adzalengeze pa TV. Ndipo, pakalipano buku lochotsera malingaliro ndiloyenera kuchitika, mu 1975 B & N anakhala woyamba wogulitsa malonda ku America kuti agulitse mabuku pansipa ofalitsa omwe adayambitsa mndandanda mitengo powapatsa New York Times zogulitsa kwambiri pa 40%.
Barnes & Noble yowonjezereka polepheretsa kupambana mwa kutsegula Masentimita 40,000 a Sale Sale mwachindunji kudutsa pa sitolo yake yosungirako zida, kenako anatsegula mabuku ena ogulitsa mabuku omwe amachokera ku Sale Annex chitsanzo. Masitolowa anali ndi zotsalira kuphatikizapo kuchepetsa kugulitsidwa bwino.
Chakumapeto kwa zaka za m'ma 70, Barnes & Noble anayamba kupeza ena ogulitsa mabuku, kuphatikizapo mabuku a koleji, Bookmasters ndi Marboro. Mabuku a Marboro anapatsa Barnes & Noble patsogolo pa bizinesi yamabuku, omwe anali ndi phindu linalake loperekera B & N kafukufuku wina wa msika muzochita zogula bukhu. Izi zinachititsa Barnes & Noble kuyankha kufunikira kwa makasitomala ndipo ayamba kusindikiza mabuku ake ogulitsidwa kumalo ake okula omwe amakasitoma makalata. Maudindo awa anali makamaka "mabuku ogulitsa," kuphatikizapo mabuku osindikizira omwe adatulutsidwa mwatsatanetsatane, mapulogalamu okwera mtengo, omwe anawonjezera ku mndandanda wa B & N wa mabuku ogula mtengo.
(Werengani zambiri za B & N, dzina lake Len Riggio .)
Kuwonjezera kwa B & N ndi Superstore Era
Kampani ya Riggio inapitiliza kukula, ndipo anayesa kukula kwa masitolo ndi mawonekedwe osiyanasiyana. Chakumapeto kwa zaka za m'ma 1980 chinali nthawi ya kukula kwakukulu: mu 1987, B & N adapeza malo osungirako 800 a B. Dalton Chain kuchokera ku Dayton Hudson; mu 1989, kampaniyo inapeza BookStop, mndandanda wamakono wa Texas.
Komanso, adapeza Doublesay Book Shops kuchokera ku Bertelsmann Company (omwe adawagula pamodzi ndi Doubleday, zofalitsa zosindikizira) ndi ufulu ku dzina la malonda la Scribner la osindikiza mabuku kuchokera kwa wofalitsa Macmillan.
Kumayambiriro kwa zaka za m'ma 1990, Barnes & Noble adasintha ndikukonzanso bizinesi yawo, pambuyo pochita chidwi kwambiri ndi Borders . Malo osungirako zinthu zakale anali ndi malo okongola, malo oti azigona ndi kukawerenga khofi zomwe zimapatsa khofi (B & N serves ndi Starbucks), ndi kusakaniza mankhwala omwe anali ndi magawo oimba malonda.
Barnes & Noble Goes Public ... ndipo amapita pa Intaneti m'ma 1990s
Riggio anatenga boma la Barnes & Noble m'chaka cha 1993. Pokhala ndi mbiri yakale yogulitsa kwa wogula, kampaniyo idayesa kale malonda a malonda - kugulitsa mabuku pa CompuServe ndi America Online isanayambe kuyambitsa barnesandnoble.com mu May 1997.
Webusaiti ya Barnes & Noble.com imakhala ngati sitolo yaikulu kwambiri ya kampani, zomwe zimathandiza makasitomala kupanga chilichonse, ma CD, ndi ma DVD nthawi iliyonse, kuchokera kulikonse. Pokhala ndi mayina apadera oposa 1 miliyoni, BN.com imanena kuti malo omwe malowa akuyimira ndi aakulu kwambiri kwa ogulitsa malonda pa intaneti.
BN.com ndi NOOK ™ Nthawi
M'zaka khumi zoyambirira za Zaka makumi awiri ndi ziwiri, monga kugulitsa mabuku ndi malo osindikizira mabuku adawona kusintha kwa tectonic, Barnes & Noble anamenyera kuti apitirize kuyenda ndi sayansi ndi kusintha makasitomala. Pamene kuwerengera kwa e-reader kunayamba kuonekera, mu July 2009, B & N inayambitsa e-bookstore.
Kuphatikiza pa kupanga mabuku a e-mabuku omwe alipo, Barnes & Noble adayambitsa PubIt! Buku la E-Book lofalitsa lomwe linapereka chiwerengero chowonjezeka cha olemba omwe adzilemba okha omwe ali ndi mphamvu yogawa ya BN.com.
Mu October 2009 adayambitsa eni ake, e-reader Android, The NOOK ™, kukopera pa mphamvu ya Barnes & Noble Bookseller chizindikiro kuti owerenga afike pa nsanja yake. Kuchokera nthawi imeneyo yakhazikitsidwa zipangizo zamakono zowonjezereka, kuphatikizapo NOOK Color ™ (October 2010), NOOK The Simple Touch ™ (May 2011) ndi NOOK Tablet ™ (November 2011).
Barnes & Noble 21st Century Challenges & Partnerships
Kuchokera mu 2009, Ron Burkle adayambitsa ndalama zowononga kwa wogulitsa; Barnes & Noble anayambitsa ndondomeko yowononga poizoni, yomwe inatsimikiziridwa mu 2011 ndi khoti la Delaware pachigamulo.
Monga mabuku ogulitsira malonda - ndipo tsopano mabuku okha - mabuku akhala "ndithu," Barnes & Noble amafunika ndi matekinoloje atsopano ndi ochita masewera olimbitsa thupi, Amazon.com kenako iPad ya Apple.
Mu 2013, B & N adagwiritsa ntchito luso lamakono kuti apititse patsogolo ntchito ya PubIt !, ndiyitenganso ngati NOOK Press . Zinayanjana ndi Sony (amene anali akupanga e-readers) kuti apange ndi kugwiritsira ntchito zipangizo za NOOK. Mu 2014, idayamba kupereka zofunikiranso pamabuku odzifalitsa okha.
Kusintha kwa Tsogolo
Pakati pa 2015, Barnes & Noble wotchedwa Ron Boire ndiye CEO wachitatu m'zaka zisanu ndi chimodzi. Wakale wa Sears Canada ogulitsa malonda adalengeza cholinga chake chopanga B & N "moyo" wa chizindikiro, ndikubweretsa zina zowonjezera ku maseŵero, masewera, ziwerengero za ntchito ndikubweretsa kusintha kusungidwe kwa sitolo.
Mu April 2016, Len Riggio adalengeza kuti adzachoka pa kampaniyo pakutha kwa chaka, koma adzakhalabe pa Bungwe la Atsogoleri.