Brentano's, Walden ndi Borders - The Beginnings of the Borders Group
The Borders Group, Inc. inali malo osungiramo mabuku osungiramo mabuku omwe anatseka zitseko zake mu September 2011. Barnes & Noble atatha, inali yachitsulo yachiwiri yamatabwa yosungiramo zida zamatabwa ku United States , yomwe imadziwika kuti inayamba kupanga nyenyezi yoyamba. Gululi linaphatikizapo mabungwe okongola a Borders, Waldenbooks, mabwalo a ndege a Borders Express ndi Borders.
Pamene ambiri ogula malonda - ngakhale ena amtundu wamabuku a masitolo - ali ndi mwini yekha, gulu la Borders linasonkhana palimodzi pakugwirizanitsa makampani.
Brentano's, Walden ndi Borders
Gulu la Borders limakhala ndi mbiri yambiri yosiyanasiyana - Borders, Waldenbooks ndi Brentano. Brentano ndi yomwe inakhala yaitali kwambiri m'zinthu zitatu zamakina osindikizira mabuku zomwe potsiriza zinapanga gulu la Borders Group. Sitolo yoyambirira ya Brentano inakhazikitsidwa mu 1853 ku New York City, ndi August Brentano, wolemba nyuzipepala. Wachiwiri kwambiri mwa atatuwa, Waldenbooks, unakhazikitsidwa ndi Lawrence Hoyt, wochita malonda ku laibulale. Hoyt anatsegula buku loyamba la Walden Book mu 1962 ku Pittsburgh, Pennsylvania; adatcha mabukuwa kuti Walden wa Henry David Thoreau.
Kwa zaka zambiri iwo anali mu bizinesi, Brentano's ndi Waldenbooks anawonjezera malo awo mu makina ambiri osungiramo mabuku. Mu 1984, Kmart anagula Waldenbooks; Kenako Walden mabuku anagula Brentano.
Abale Tom ndi Louis Borders anatsegula mabuku awo oyambirira ku Ann Arbor mu 1971, pamene anali ophunzira ku yunivesite ya Michigan (Ann Arbor akupitiriza kukhala likulu la Borders Group).
Abale a m'mphepete mwa nyanja anatsegula malo ogulitsira ku Michigan, Atlanta, ndi Indianapolis, ndipo anapanga njira yodabwitsa yomwe inawathandiza kufufuza malonda ndi mabuku. Kuwonjezera pa kugwiritsira ntchito mu mabuku awo ogulitsa mabuku, iwo anagulitsa Bukhu lawo la Kulowa mu Bukhu (BIS) kwa ena ogulitsa mabuku, komanso.
Mu 1985, iwo adatsegula "chozizwitsa chawo" choyamba, "malo osungiramo mabuku" (okhala ndi khofi ya khofi) yomwe iyenera kukhala chithunzi cha ambiri omwe anadza pambuyo pake. Mu 1988, iwo adagula Robert DiRomualdo, Harvard MBA ndi zochitika zamalonda, kuti athandize kulimbikitsa bizinesi. Pansi pa utsogoleri wake, unyolo wamakonzedwe a Zipinda zamakono unakula mofulumira zaka zinayi zotsatira.
Kmart, ndiye Borders IPO
Mu 1992, ndi bizinesi yamalonda, bukhu la Kmart linagula malire ndipo linapanga gulu la Borders-Walden Group. Koma phindu labukhu silinali lolimba kwambiri monga momwe ankayembekezera ndipo Kmart anali ndi mavuto ake ogulitsira, kotero, mu 1995, adadzipatula okha mndandanda wa mabuku ogulitsa mabuku, akuyendetsa gulu la Borders ndi chopereka choyamba.
Gulu la Borders linalengeza m'mayiko ambiri kuyambira ku sitolo ku Singapore 1997, ndipo idatsegula malo oposa 40 ku Ulaya, Asia, ndi Australia / New Zealand ndikugula makina 35 ogulitsa, otchedwa, Books.
Kutumiza Mabuku pa Intaneti Kuwopseza Mabomba Business Model
Monga zinatsimikizirika kuti bukhu lopangidwa ndi intaneti, loyamba ndi Amazon.com , linali kusintha mofulumira kwambiri bizinesi yotsatsa malonda, Borders anapanga kupezeka kwawo pa intaneti. Koma atangoyamba kuchita malonda awo, anapeza kuti ndalama zochepa zowonongeka kwa osunga ndalama, zomwe zimayang'ana kusamukira kwafupipafupi, malirewo adataya webusaiti yake.
Chifukwa cha ndalama zopanda malire, ambiri a ogulitsa malonda omwe amagulitsa malonda akudandaula za zisankho zolakwika ndi kusamalidwa bwino ndipo mu 2001 DiRomualdo adasinthidwa kukhala CEO.