Ndi Press Press Kit, Mungathe Kuima Pansi.
Mwinamwake mwamvapo mawu oti "makina opangira" omwe amagwiritsidwa ntchito mu malonda ndi ma bungwe a PR, ndipo mwina adalandira ngakhale chida chachinsinsi cha chinachake. Ngakhale maonekedwe ndi ntchito ya makina osindikizira angathe kusiyana kwambiri ndi mafakitale, tanthauzo lovomerezeka la limodzi ndi:
"Phukusi la zofalitsa zomwe amapatsidwa zimaperekedwa kwa omvera kuti aziwafotokozera, makamaka za mankhwala, ntchito, kapena olemba."
Izi ndizofunika kwambiri, ndipo ngati ndizo zonse zomwe mukuyenera kupitilira, simungapange makina opangira makina omwe amakhudzidwa.
Kotero, tiyeni tiwone mozama pang'ono mu zigawo zenizeni zomwe zingapangitse makina osindikizira, ndi momwe mungagwirizanitse zomwe zimapatsa mankhwala kapena mwayi wanu mwayi wotchuka wautulutsira, omwe amadziwikanso ngati mauthenga olandidwa. Ngati mumagwiritsa ntchito makina anu ogwiritsira ntchito moyenera, mudzawona kubwerera nthawi zambiri kuposa momwe munayambira poyamba, makamaka ngati chigulitsicho chikutenga nthawi yanu yogulitsira ntchito kapena malo otulutsira mauthenga pa intaneti kapena m'magazini.
Kupanga Anu Press Kit
Palibe buku lachilengedwe popanga makina opanga makina omwe akunena zomwe mukuyenera kuziphatikiza. Makina anu osindikizira amasiyana malinga ndi zomwe mukugwiritsa ntchito PR kupititsa patsogolo, ndi mtundu wa malo omwe mungagawire makina anu. Makina ambiri osindikizidwa amatumizidwa kunja, kawirikawiri kwa anthu omwe ali ndi othandizira a admin, ndipo ndi ntchito yanu kupanga makina osindikizira omwe amasangalatsidwa mokwanira kuti amuchepetse munthu ameneyo. Zokhutira, ndi kuwonetsera, nkhani zambiri.
Choncho, zomwe mumaphatikizapo ndizofunikira kwambiri chifukwa chosindikizira ndi njira yosavuta yowunikira payekha kapena bizinesi yanu.
Mutha kuganiza kuti izi ndizomwe mukupanga makampani, chifukwa mukulemba zomwe mukufuna kuti mauthenga adziwe za inu ndi katundu wanu ndi mautumiki anu mu phukusi limodzi losavuta. Mutanena zimenezi, mbali zazikuluzikuluzikulu zomwe mukufuna kuziganizira ndizo:
1. Press Release
Makina osindikizira a makina anu amatsatsa malingaliro onse.
Ngati muli ndi chida chatsopano, makina osindikizira amathandiza kuwunikira. Ngati kampani yanu ikuphatikizana ndi wina, makina osindikizira amavomereza.
Mungathe kuphatikizapo makina ambiri osindikizira mu kampani yanu, kapena mukhoza kutulutsa makina osindikizira musanayambe. Mwachitsanzo, kampani yosindikizira mafilimu imatha kukhala ndi kampani yosonkhanitsa makampani, makina atatu atsopano omwe amasindikizidwa ndi makina osindikizira, omwe akulengeza za CEO yatsopano.
Chenjezo; Musanyamule makina anu osindikizira ndi makina osindikiza limodzi chifukwa choti mungathe. Ngati mutumiza makina osindikizira ku editor, mungafunike kusindikiza limodzi. Ngati mukupereka makina anu osindikizira pawonetsero wamalonda, zofalitsa zambiri zofalitsa mkati sizinali zachilendo. Koma kumbukirani, pamene mumaphatikizapo, ntchito yowonjezera imene mukupanga anthu. Mukufuna kupanga ntchito yawo mosavuta.
2. Kalata Yachidule / Zamkatimu
Izi ndi zothandiza makamaka pa mtundu uliwonse wa makina ophatikizira omwe amaphatikizapo zinthu zosiyanasiyana zosiyana, koma zofanana, zomwe ndi zofunika. Kalata yanu ingathe kulankhulidwa ndi atolankhani powathokoza chifukwa cha chidwi chawo ku kampani yanu, ndiyeno mukhoza kupereka chidule cha zomwe zilipo.
Onetsetsani kuti mumatchula dzina la ojambula anu, ndi kulankhulana ndi mauthenga, tulukani patsamba lino chifukwa lidzakhala loyamba lomwe iye adzawone.
Zinthu zonsezi zimathandiza zokhudzana zanu kubwera palimodzi ndikumangika bwino kwambiri kusiyana ndi mapepala ndi zitsanzo zomwe zakhala zikuphatikizidwa mu foda.
3. Bukhu
Mapulogalamu a PR amagwiritsira ntchito makina osindikizira kuti adziwe chida chatsopano, koma mungathe kuphatikizapo kabuku kanu. Mabukhuli ndi othandiza kwambiri kufotokozera mankhwala kapena ntchito yanu kunja kwa makina osindikizira. Ndi chinthu chimodzi kupanga chogwiritsira ntchito makina osindikizira; Ndi chinthu chinanso chopangira makina osindikizira omwe amabweretsa ndalama zatsopano kumsika wogulitsa.
Kwa kanyumba kanyumba kawonetsero kawonetsero, mungathe kukhala ndi timabuku tingapo timene timapereka mkonzi / wolemba nkhani zambirimbiri zokhudza chida chanu. Izi zimawathandiza kudziŵa ngati iwo akufunanso kubisa zomwe mukupereka pofuna kufotokoza zaufulu.
4. Zotsatira Zamalonda
Ngati mankhwala anu ali ochepa, ndipo mutha kutero, muyenera kuyika chitsanzo mkati mwa makina opangira.
Izi zimapatsa abusa ndi olemba mwayi mwayi woyesera mankhwalawo okha, ndipo amapereka thumbs kwenikweni kapena thumbs.
Ngati katundu wanu ndi wamkulu kwambiri ndipo mutakhala ndi chiwonetsero pa malo anu, onetsani mfundoyi kuti mkonzi / mlembi azibwera kumalo anu ndikugwira manja anu. Kapena ngati malo ogulitsa malonda anu ali ndi chiwonetsero, ndiyo njira yabwino kwambiri yoperekera kuchuluka kwa olemba ndi olemba nkhani ochokera ku dziko lonse lapansi kuti awone zomwe mukuchita.
Ngati mutha kutumiza zitsanzo zochepa chabe, munapanga makina osindikizira otumizira. Mzere wapamwamba ukhoza kukhala wokhala ndi zokhumba zisanu kapena khumi, koma zidzakhala zofunika kwambiri. Amalandira chinthu chenicheni. Amayi enawo amapeza zochepa, motengera zokopa zawo. Ena angangotenga positi kapena kalata yomwe imakhudza mfundo zofunika.
5. Zolemba Zakale Zakale
Ngati mwalandira chithunzi chaufulu cham'mbuyo, mukhoza kusindikiza pepala lomwe limatchula zofalitsa. Makampani ena amafuna kuphatikizapo makope olembedwa omwe amawalemba pazokambirana zawo, ndipo izi zimapangitsa kuti pakhale ndondomeko yodalirika. Musati mupite mmwamba. Kufotokozera kupambana koyambirira ndi chinthu chimodzi, koma gawo lodzitamandira likutsutsa.
Ngati mukuphatikizapo malemba, masamba angapo adzakhala okhutira mokwanira pa makina anu osindikiza. Onetsetsani ngati pepala lophweka lodziwika ndi malonda awa mmalo mwake zingakhale bwino kutumizira makina anu osindikizira ndi mkonzi / wolemba.
6. Mapepala Owona
Izi zikhoza kukhala zowonjezera kwambiri ku kachipangizo ka makina chifukwa zimaphatikizapo zinthu, mapindu, ndi zina zina zomwe zimaphunzitsa mwatsatanetsatane kapena mkonzi za kampani yanu ndi / kapena katundu ndi zotsatira zachangu. Zolemba zenizeni zingagwiritsidwe ntchito popanga mankhwala, makina opangira ma hire atsopano , misonkhano yambiri ndi malo ena omwe mukufuna kupereka mfundo zofunikira zowona kuti angagwiritse ntchito mawu a mawu.
7. Company Company
Kulemba tsamba la mbiri ya kampani kungakhale kofunika kwambiri pa makakitoni atsopano komanso amtsogolo. Chiyambi ichi chimayambira chiyambi cha kampani yanu; kuchokera kumene mwakhala, kupita kumene mukupita, ndi ndondomeko zanu zowonjezera ndi chitukuko cha mankhwala. Onetsetsani kuti mukuzikonzekera zomwe zakwaniritsidwa kale ndi zina zabwino m'mbiri yanu.
8. Maofesi Otsogolera
Kaya ndi wamkulu CEO , watsopano PR, kapena membala watsopano ku bwalo la oyang'anira, ili ndi malo odziwitsa anthu za iwo.
Maofesi a Executive, pamodzi ndi zithunzi zowonongeka kwambiri, apatseni mkonzi zambiri zokhudza mbiri ya anthu omwe akuyang'anira kampaniyo. Mabuku ena amasindikiza liwu loti liwu, choncho lembani bio mwa munthu wachitatu malingaliro osati munthu woyamba. Ndipo, popanda kunena, onetsetsani kuti bios ndi yolondola komanso yamakono. Zingakhale zochititsa manyazi kuphatikizapo mauthenga okhudza anthu omwe asiya, kapena amasiyidwa.
9. Ndemanga ya Quote ndi FAQ
Mauthenga anu okhudzana ndi wailesi amayenera kukhala ophweka kwambiri kwa mkonzi aliyense kuti apeze mafunso ena okhudzana ndi makina anu osindikiza. Koma pepala la ndondomeko (lomwe liri ndi ndemanga zochokera kwa anthu omwe ali ndi gulu lanu) lingagwiritsidwe ntchito kuti lipereke olemba otanganidwa omwe akuyenera kumaliza nkhani popanda kufufuza munthu wa PR.
Tsamba ili likhoza kufotokoza ndemanga kuchokera kwa antchito anu, opanga mankhwala, komanso ngakhale kuyankhulana ndi PR. Mndandanda umodzi wa malembawo ukhoza kuyankha mafunso omveka bwino omwe mkonzi akhoza kukhala nawo, ndipo akhoza kuikidwa mu maonekedwe omwe ali odziwa bwino komanso ophunzitsira. Mukufuna kuti ndondomeko iliyonse ipezeke pamapepala kuyambira pamene mawuwo angagwiritsidwe ntchito polemba.
10. Hi-Res Zithunzi pa Flash Drive
Kodi zithunzi zogwirizana ndi makina anu osindikizira? Ngati ndi choncho, onetsetsani kuti ali ndi zithunzi zowonongeka kwambiri, zosungidwa pa chipangizo chothandizira kwambiri monga ma galimoto, kapena CD / DVD.
Mutha kuphatikizanso zithunzi zapamwamba pa webusaiti yanu kuti mafilimu azitsanso. Ingokhalani otsimikiza kuti muphatikize molumikizana mwachindunji ku zojambulajambula zazithunzi zanu mu zipangizo zamakina.
11. CD, DVD, Flash Drives, Software, ndi Video
Zipangizozi zingakhale zodula pamene mukupanga makina opangira ma nambala. Kodi akufunikira? Osati nthawi zonse. Koma zimakhala zogwirizana kwambiri ndi zomwe mukuyembekezera.
Ngati mukupanga makina osindikizira a bandi, CD yojambulira kapena chiyanjano choimbira nyimbo zimakupangitsani makilomita ochulukirapo pamakina osindikizira kusiyana ndi kumasulidwa. Ngati mukuyesera kufotokozera masewera a kanema a kampani yanu, CD yomwe ili ndi maina angapo a maina awo atsopano ndi njira yabwino kwambiri yopezera chidwi cha mkonzi kusiyana ndi zosindikizira zisanu. Ngati mwangotsegula malo atsopano opangira zinthu ndipo mukukutumizirani zipangizo zanu kwa olemba / olemba nkhani kutali kwambiri kuti apite kukaona, DVD ikhoza kupereka mavidiyo paulendo. Ndipo, ndithudi, momwe zipangizo zamakono zimasinthira, chomwechonso muyenera makina anu osindikizira. Mukhoza kukhala ndi code QR imene imatumiza anthu ku webusaiti yapadera, ndi uthenga wofanana nawo.