Njira Zotsatsa Malonda 10 Zili Zosiyana ndi Kuyanjana ndi Anthu

PR Si Kutsatsa, ndi Vice Versa. Izi ndizo kusiyana kwakukulu.

Ngati mukufunafuna ntchito kapena kuyesera kulimbikitsa kampani yanu, mungakhale ndi mafunso okhudza malonda ndi maubwenzi. Makampani awiriwa ndi osiyana kwambiri ngakhale kuti nthawi zambiri amakhala osokonezeka.

Zida khumi zotsatirazi zikungoyang'ana kusiyana kwa kusiyana pakati pa malonda ndi maubwenzi, koma kukupatsani maziko abwino ku maphunziro awiri.

Malo Olipidwa kapena Free Free

• Kutsatsa:
  Kampani ikulipira malo osangalatsa. Mukudziwa nthawi yomwe malonda adzalengeza kapena kufalitsidwa.
• Maubale ndimakasitomala:
  Ntchito yanu ndikulengeza kwaulere kwa kampani. Kuchokera kumisonkhano yamakono kupita ku zosindikizira , mumaganizira kwambiri kuti mutenge makampani okhudzidwa ndi makampani komanso zinthu zina.

2. Creative Control Vs. Palibe Kuletsa

• Kutsatsa:
  Popeza mukulipira danga, muli ndi mphamvu zowonetsera pa zomwe zimalowa m'dongosololi.
• Maubale ndimakasitomala:
  Simungathe kulamulira momwe mauthenga amavomerezera uthenga wanu ngati atasankha kugwiritsa ntchito mfundo zanu. Iwo sali okakamizidwa kuti aziphimba chochitika chanu kapena kufalitsa zofalitsa zanu chifukwa chakuti inu mwawatumizira chinachake kwa iwo.

3. Masamba a moyo

• Kutsatsa:
  Popeza mumalipira malo, mutha kuyendetsa malonda anu nthawi zonse malinga ndi momwe bajeti yanu imayendera. Chilondachi chimakhala ndi maulendo apamwamba kuposa awa.
• Maubale ndimakasitomala:
  Inu mumangomasulira zofalitsa za mankhwala atsopano kamodzi. Inu mumangopereka zofalitsa zotsatila za msonkhano wazodzi kamodzi. Kutulutsidwa kwa PR komwe mumalandira kumangotumizidwa kamodzi. Mkonzi sangasindikize zofalitsa zanu zomwe katatu kapena zina m'magazini yawo.

4. Ogwiritsa Ntchito Mwanzeru

• Kutsatsa:
  Odziŵa amadziwa pamene akuwerenga malonda omwe akuyesera kugulitsidwa mankhwala kapena ntchito. "Wogulitsa amadziwa kuti tapereka kuti tiwonekere uthenga wathu wogulitsa, ndipo mwatsoka, wogula nthawi zambiri amawona kuti kugulitsa kwathu kumakhala mosamala kwambiri," Paul Flowers, pulezidenti wa Dallas-based & Partners, Inc. , adatero. "Pambuyo pake, amadziwa kuti tikuyesera kuwagulitsa."

• Maubale ndimakasitomala:
  Munthu wina akawerenga nkhani yapachikale yomwe inalemba za zochitika zanu kapena zomwe zikuwonetseratu zochitika zanu pa TV, akuwona chinachake chimene simunalipire ndi madola a malonda ndipo mukuchiwona mosiyana ndi momwe amalankhulira.

  "Pamene tingathe kupanga mtundu wina wa chipani chachitatu kuti tivomerezedwe ndi mauthenga, titha kukhazikitsa chikhulupiliro chokwanira kwa makasitomala athu kapena mautumiki," Maluwa adati.

5. Chilengedwe kapena Chingwe cha Nkhani

• Kutsatsa:
  Potsatsa malonda, muyenera kugwiritsa ntchito luso lanu popanga mapulogalamu atsopano ndi zipangizo.
• Maubale ndimakasitomala:
  Pogonana ndi anthu, muyenera kukhala ndi mphuno kuti mumve nkhani komanso mutha kupanga phokoso kudzera mu nkhaniyi. Mumagwiritsa ntchito luso lanu lothandizira, pamtunda, momwe mumasaka nkhani zatsopano zowatulutsira kwa wailesi.

6. M'nyumba kapena kunja Kumudzi

• Kutsatsa:
  Ngati mukugwira ntchito ku bungwe la malonda , otsogolera anu ndi ogwira nawo ntchito komanso makasitomala a bungwe. Ngati mumagula ndikukonzekera malo osungira malonda m'malo mwa ofuna chithandizo monga Media Director Barry Lowenthal , ndiye kuti muyankhulana ndi anthu ogulitsa malonda.
• Maubale ndimakasitomala:
  Mumayanjana ndi mauthenga ndikumanga ubale ndi iwo. Kuyankhulana kwanu sikungokhala kulankhulana pakhomo. Mukugwirizanitsa nthawi zonse ndi ojambula anu pa zofalitsa ndi zofalitsa.

7. Omvera oyembekezera kapena Editor yokhazikika

• Kutsatsa:
  Mukuyang'ana omvera anu omvera ndi malonda mogwirizana. Simungalengeze makanema a azimayi a TV pa magazini ya masewera achimuna.
• Maubale ndimakasitomala:
  Muyenera kukhala ndi okonza ndi ang'onoting'ono kuti awagwiritse ntchito chidziwitso cha nkhani, kuyendetsa makina osindikiza kapena kutseka chochitika chanu.

Kuyanjana kochepa kapena kopanda malire

• Kutsatsa:
  Mabizinesi ena amachititsa monga Tate Sullivan Wogwira Ntchito . Ena monga olemba mabuku kapena ojambula zithunzi mu bungwelo sangathe kukumana ndi kasitomala nkomwe.
• Maubale ndimakasitomala:
  Mu maubwenzi a anthu, mumawonekeranso kwa ofalitsa. Zochita za PR sizitchulidwa nthawi zonse pa uthenga wabwino.

  Ngati pangakhale ngozi pa kampani yanu, mungafunikire kupereka ndemanga kapena kuyankhulana kwa makanema kwa atolankhani. Mukhoza kuyimira kampani yanu ngati woyankhula pazochitika. Kapena mungagwiritse ntchito mu ubale wanu kuti muwonetse kuti kampani yanu ikugwira nawo ntchito yabwino ndikudzipereka ku mzinda ndi nzika zake.

9. Zochitika Zapadera

• Kutsatsa:
  Ngati kampani yanu ikuthandizira phwando, simungafune kutenga malonda mukudzipatsa nokha pat kuti musakhale kampani yayikulu. Apa ndi pamene polojekiti yanu ya PR imalowa.
• Maubale ndimakasitomala:
  Ngati inu mukuthandizira chochitika, mukhoza kutulutsa makina osindikizira ndipo mafilimu angasankhe. Angathe kufalitsa nkhaniyo kapena kuphimba chochitikacho.

10. Kulemba Maonekedwe

• Kutsatsa:
  Gulani chinthu ichi! Chitani tsopano! Itanani lero! Izi ndizo zonse zomwe mungathe kunena pazofalitsa. Mukufuna kugwiritsa ntchito mawu a buzz pofuna kulimbikitsa anthu kugula mankhwala anu.
• Maubale ndimakasitomala:
  Mukulemba mosapita m'mbali mndandanda wa nkhani zopanda pake. Mauthenga aliwonse osalongosoka a malonda mu mauthenga anu amanyalanyazidwa ndi ailesi.