Kumvetsetsa momwe Nielsen Amasonkhanitsira Deta Yake Yomvetsera
Mabanja akufunsidwa kuti ayang'ane zizoloŵezi zawo zoyang'ana kwa nthawi inayake.
Gulu laling'ono la mabanja awa limapanga kukula kwachitsulo chimene Nielsen amagwiritsa ntchito poyerekeza kukula kwa omvera dziko kapena omvera kudera linalake.
Pezani Report ya Nielsen
Ngati mumagwira ntchito pa TV, funsani manejala kuti awone bukhu la zowerengera. Chifukwa chakuti nkhaniyi ndi yamtengo wapatali komanso yofunika kwambiri kuti bizinesi ikhale yabwino, nthawi zambiri imakhala yosamala kwambiri. Ngati simungathe kupeza bukhu lamakono lachiwerengero, lipoti ladongosolo lidzagwiranso ntchito.
M'madera ambiri a dzikoli, ndondomeko zowonjezera zimatulutsidwa pafupi masiku 30 pambuyo pa miyezi yotsatira - February, May, July ndi November. M'madera ena komanso pamtunda, malipiro amapezeka mosalekeza ndipo amalembedwa ngati "mausiku".
Fufuzani Ndondomeko ya Mapulogalamu
Ndiko kulingalira kwa chiwerengero cha omvera akuyang'ana pulogalamu yapadera. Ngati "Channel 6 News pa 6:00" ili ndi chiwerengero cha omvera cha azimayi cha 15, izo zikutanthauza kuti Nielsen adayerekezera kuti 15% mwa omvera a msika akuyang'ana.
Pa mbali yochepa, omvera 85% angayang'ane malo enaake, kuphika mgonero kapena mafilimu.
Omvera am'nyumba amayeza nyumba, osati anthu. Kotero, mwachindunji, "Channel 6 News pa 6:00" ili mkati mwa nyumba 15% - munthu mmodzi akhoza kukhala akuyang'ana nyumba imodzi, inai ina. Kuyeza kwa nyumba sikulingalira kusiyana uko.
Pezani Gawo la Gawoli
Gawo ndi chiwerengero cha kuchuluka kwa mabanja omwe amagwiritsa ntchito TV akuyang'ana pulogalamuyi. Ngati "Channel 6 News pa 6:00" ili ndi gawo la msika wa 30, izo zikutanthawuza 30 peresenti ya nyumba zomwe zikuwonera TV pa 6 koloko akuwonerera nyuzipepalayi. Nambala iyi imathetsa mgonero wophika, m'mafilimu kapena kuchita china chirichonse. Zotsatira zake, gawo lidzakhala nthawizonse lopambana kuposa chiwerengerocho. Ndi chifukwa chakuti chitumbuwa chakhala chochepa pochotsa nyumba zomwe sizikuwonera TV.
Tsatirani Chiwerengero cha Anthu
Ndi pamene inu muyamba kuwona ziwerengero za anthu osati nyumba. Lipoti la Nielsen linagawidwa m'ndandanda wautali wa magulu a zaka zambiri. Ngakhale zikhoza kukhala zovuta kufanizitsa manambala pakati pa amayi a zaka zapakati pa 18-34 poyerekeza ndi amuna azaka 25-54, awa ndi manambala omwe amafunikira kwambiri kwa otsatsa.
Chifukwa omvera akuponya tsopano ndi gulu ndi zaka, ziwerengero zidzakhala zochepa kwambiri. Ndipotu, "Channel 6 News pa 6:00" akhoza kupeza "-" (omwe amatchedwa hash marks) m'magulu ena, monga ana. Izi zikuimira zero kapena nambala yomwe ili yochepa kuti ikhale yofunika.
Zolemba Zamtundu pa Msika
Aimayi a zamankhwala amawagwiritsa ntchito kuti adziwe ngati pulogalamu yawo ili ndi mavuto omvera.
Lipoti la Nielsen limasonyeza izi. Koma chifukwa chiyeso cha omvetsera sichidziwika bwino kwa sayansi, pangakhale njira zowonekera.
Mwachitsanzo, "Channel 6 News pa 6:00" ikhoza kusagwirizana ndi mpikisano wake mu nyengo za May May chaka chilichonse. Chiwerengerocho chikhoza kubwezeredwa mu lipoti lirilonse la November.
Chifukwa chake chikhoza kukhala chifukwa nyuzipepalayi imakopa mabanja achichepere. Anthu amenewo akusangalala ndi nyengo yabwino mu May ndikusowa nkhani. Amabwerera tsiku lililonse la November pamene kuzizira.
Pangani Malo Olakwika
Nielsen watha zaka makumi asanu ndi awiri kukhala ndi kayendedwe ka omvera, koma pali zifukwa zingapo zomwe muyenera kulingalira powerengera manambala. Nielsen imadalira anthu kuti alembe molondola machitidwe awo owonera. M'madera ena a dzikoli, zomwe zikuphatikizapo kulembetsa ma diaries omwe amayenera kutumizidwa.
Anthu akhoza kulakwitsa ndikulemba njira yolakwika kapena kuiwala kudzaza diary kwathunthu. Zithunzi zazikulu ndizochepa. Nielsen sangathe kuyang'ana nyumba iliyonse mumzinda, makamaka dziko lonse lapansi, choncho amasankha anthu angapo kuti awonetsere mtunduwo.
Momwe Maseŵera ndi Otsatsa Akufotokozera Zotsatira
Lipoti lakuda la Nielsen liri lodzaza ndi manambala a mitundu yonse, koma ilo liri chabe chithunzi cha kamphindi pa nthawi. Zimatengera kuyang'ana mndandanda wa mauthenga kuti muyese zizoloŵezi zowonera molondola.Koma ngakhale bukhu limodzi lowerengera liri ndi gawo lomwe limatsata manambala pa nthawi ya chaka. Imeneyi ndi njira yofulumira kuti muwone njira.
Malo ambiri omwe asamukirapo asamukira kudera nkhawa amene ali nambala imodzi. Ndichifukwa chakuti malo okwerera pamwamba angakhale owerengedwa katatu m'mawa kapena m'mawa. Ndikosavuta kupeza malo omwe ali apamwamba kwambiri tsiku lonse.
Ndiponso, otsatsa akusamalira zambiri zokhudza chiwerengero cha anthu. Ngati akufuna kufikitsa achinyamata, samasamala kuti nkhani yanu ndi nambala imodzi ndi anthu 55 kapena kuposa.
Kuyesa kumatha kumasuliridwa mu njira zopanda malire. Malo osayima anganene kuti ziwerengero zake zawonjezereka chifukwa cha nkhani zake zowuka. Izi zikhoza kutanthawuza kuti pulogalamuyi yachokera pa 1 ndondomeko ya 2. Kufunsidwa kwa malo akuti "malo osindikizira kwambiri" akutha, koma akusocheretsa.
Ganizirani izi pamene malingaliro akugwiritsidwa ntchito monga gawo la malonda . Malo onse (kapena intaneti) angapeze chinachake choti adzilemekeze ngati akuwoneka mokwanira.