Ikani Kampani Yanu Kupatula Otsutsana Ake
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Zofalitsa zofalitsa mafilimu ndizosavuta kupanga ndi cholinga chenicheni. Mukufuna kupereka omvera kuyitanidwa kuchitapo kanthu - kutengana mu nyuzipepala ya usiku uno kapena kutenga pepala la mawa, mwachitsanzo.
Sungani zomwe muli nazo. Nyuzipepala ikhoza kukhazikitsa malonda a pepala lamtunda omwe amati, "Yambani mzere wa masewera 14 a sekondale ku sukulu ya Sugar Valley Herald-Mtsogoleri .
Sitima yailesi yakanema ikanalimbikitsa nkhani yake poti, "Usiku uno! Nkhondo zowonongeka, kodi antchito a hotelo sakufuna kuti mudziwe - usiku uno pa Channel 2 News pa 6:00."
Gwiritsani ntchito masewera olimbitsa thupi mukakhala ndi zokwanira zomwe zingakakamize anthu kuti aziwerenga, kumvetsera kapena kuwonerera, kapena pamene mukufunika kuwonjezereka mwamsanga mu nambala za omvetsera anu. Zotsatsa zamatsenga zimakhala ndi moyo wazitali. Pambuyo pawonetsedwe ka mpira kapena masewero a bedi, mpangidwe wa ad adatha. Koma ngati mumakanikiza mndandanda wa masewera olimbitsa thupi pamodzi masiku angapo kapena masabata angapo, mukhoza kutembenuza timipikisano ting'onoting'ono tazogwiritsiridwa ntchito mu nthawi yayitali.
Chithunzi chazithunzi
Chithunzi chojambula chikhoza kuonedwa kukhala chosiyana ndi zamatsenga. Ali ndi moyo wautali chifukwa sichifuna kuti anthu azipita ku nyuzipepala kapena ku nyuzipepala za nkhani zina.
M'malo mwake, chithunzi chajambula chimapanga chizindikiro chanu poonetsa makhalidwe omwe mukufuna omvera azigwirizana nawo ndi mankhwala anu.
Sitima ya TV ingafune kudziwika kuti ndi mtsogoleri pakufalitsa nkhani . Zingapangitse malo osangalatsa, malo owonetseratu zachiwawa ndi masewero atsopano a timu ya zamagwira ntchito panthawi ya kusefukira kwa madzi, kuwonongeka kwa ndege kapena kuwonongeka kwa ndege.
Wopikisana angayesetse fano losiyana, mnzako wachifundo yemwe amasamala za mavuto anu. Chithunzi chake chithunzichi chikanasonyeza mamembala a gulu lamasewera kumudzi, kukankhira mwana kumasewera pabwalo la masewera, kupereka maluwa kwa mkazi wachikulire, kapena kuchotsa zinyalala pamtunda.
Mtundu uwu wa otsatsa malonda sizitanthawuza kuwonjezereka kwaling'ono kwa Nielsen kwa malo onse. Koma chifukwa ma TV nthawi zambiri amalimbana ndi malingaliro akuti onsewo ali ofanana, malonda ojambula amatha kusiyanitsa mankhwala anu kwa ochita mpikisano. Imeneyi ndi njira yabwino yowunikira chiwerengero cha omvera chifukwa zithunzi zina zidzawoneka bwino ndi anyamata ndi akazi achikulire.
Kulengeza Kuyerekeza
Kuyerekeza malonda kumasiyanitsa zithunzi zovuta. Iyi ndi njira ina yodzipatula nokha ndi makampani opikisana.
"Channel 4 ndiyo malo okha okhala ndi radar yamoyo. Osati Channel 5. Os Channel 17. Palibe wina koma Channel 4 ali ndi zipangizo zopulumutsa moyo," ndi mawonekedwe kufalitsa malonda.
Ngati omvera anu sakuzindikira zifukwa zomwe zofalitsira zanu zimagwirira ntchito, kufalitsa malonda kungakhale yankho. Koma chisamaliro chiyenera kutengedwa kuti chisamawoneke kuti chikuwoneka bwino. Ngati malo anu akufuna kuti awonedwe ngati amzanga, malo oyandikana nawo, kufalitsa kufananitsa sikungagwire ntchito konse.
Mukhoza kuchepetsa phokoso posatchula ochita masewera anu molunjika. "Palibe malo ena koma Channel 4 ili ndi radar yamoyo," imakhala yolemekezeka, koma kuthirira malonda anu sikungathandize.
Umboni Wotsatsa
Wotsatsa malingaliro a malonda amalola wogwiritsa ntchito kulankhula, akuwonetsera phindu la kampani yanu. Zotsatsazi nthawi zambiri zimawoneka zowonjezereka kuposa zofalitsa zamtundu wina chifukwa "anthu enieni" amawoneka ngati odalirika kuposa wolengeza akuwongolera.
Mayi angawoneke akunena kuti, "Ndinkakonda kuyamba tsiku langa ndi pepala lapanyumba kapena ndikudutsa m'mawailesi a m'mawa. Koma tsopano ndikupita ku webusaiti yanga ya kwathu kuti ndidziwe momwe angapangire ana anga kuvala sukulu ndi njira iti yoyendetsera Yesetsani kupewa njira. Webusaitiyi yandipatsa ine zonse zomwe ndiyenera kudziwa, mofulumira. "
Ngakhale kuti kholo likuwoneka ngati lovomerezeka kuposa lofalitsa kapena wogwira ntchito pa webusaitiyi, choonadi ndi zochuluka za maumboniwa.
"Mayi" akhoza kukhala wokonda malipiro omwe malo ake akukhala ndi studio.
Kuponyera umboni wovomerezeka, kaya mumagwiritsa ntchito makasitomala enieni kapena ochita masewero, ndizofunikira pochirikiza chizindikiro chanu. Ngati mukuyesera kuti mupemphere kwa achinyamata, onetsetsani kuti musaike winawake m'ma 60s ad ad.
Script ndi yofunikanso. Ngati mulemba chinachake kuti munthuyo azinene, onetsetsani kuti zimveka zomveka. Njira ina ndiyo kulola munthuyo kuti alankhule maganizo ake pa zomwe amakonda pa kampani yako.
Ikani pa Bandwagon
Gwero loyendetsa-band -gon ndilofala pa malonda. Akufuna kufotokoza kuti "aliyense akugula chinthu, kotero simukuyenera?"
Ofesi ya Radiyo ya Top-40 yatsopano ingayesere kutsutsa omvera kuti "aliyense akusintha" kuchoka kwa mpikisano wokhala ndi nthawi yayitali # 1. Izi zikhoza kukopa anthu omwe akufuna kukhala mbali ya chizoloŵezi ndipo safuna kusiya.
Chifukwa chakuti phokosoli liri paliponse, limayenda bwino ngati likugwiritsidwa ntchito ndi mtundu wina wa malonda. Apo ayi, zidzakuoneka ngati zilibe kanthu pamene mukuti ndiwe "wailesi yofulumira kwambiri" m'tawuniyi yokhala ndi zina zochepa kuti mutsimikizire zomwe mumanena.
Imeneyi ndi njira yabwino yotsatsa malonda chifukwa makasitomala sangathe kuwona. Palibe amene amadziwa ngati nyuzipepala, ma wailesi kapena webusaitiyi ndiwotchuka - mosiyana ndi kuwerengera magalimoto kunja kwa malo odyera kuti mudziwe ngati mukufuna kudya. Ndi ntchito yanu kukula kwa omvera anu.
Umboni wa Kuchita
Chitsimikizo cha malonda a ntchito , kapena pop, ndi apadera kwambiri chifukwa amamasulidwa pambuyo pa phwando lalikulu. Mukufuna kufotokoza momwe gulu lanu la media likugwirizira nkhani yaikulu, ngati usiku wa chisankho kapena mphepo yamkuntho.
"Pamene Mphepo yamkuntho Hilda inagonjetsa gombe, Action News inali komweko. Tinkakhala ndi mauthenga amoyo, mauthenga odzidzimutsa ndikukutetezani mpaka ngozi itatha. Nthaŵi ina nyengo yoipa ikawopseza, pitani ku Action News."
Mukufuna kukumbutsani anthu zomwe mwachita bwino kuposa wina aliyense. Ngakhale anthu omwe anaphonya chitukuko chanu cha mkuntho adzawululidwa ku zomwe mudachita ndipo adzasiyidwa ndi uthenga womwe nthawi yotsatira idzakhala yovuta, iwo akuyenera kukusankhirani inu kuti mudziwe.
Koma samalani pa kudzikuza kwambiri. Izi zingakhale kusintha, makamaka pavuto la imfa. Simukufuna kunena kuti, "Pamene anthu 10 adafa, tinali oyamba kukuuzani!" ndipo onetsani omvera anu kuti akutsutseni zosayenera.
Njira yabwino yotsatsa malonda sichidalira kokha mtundu uliwonse wa mitunduyi ya chitukuko. Pogwiritsa ntchito malonda, mungathe kuwongolera zosowa zapadera kuti mupeze zotsatira zambiri kuchokera kwa omvera anu.