Malonda a Agency Agency Akupanga Kulengedwa Kwambiri
N'zosadabwitsa kuganiza kuti mu malonda omwe amapangitsa mkate ndi batala kuti zikhale zogwiritsa ntchito komanso zogwiritsidwa ntchito , malonda amalandila mayina ena ogwira ntchito kwambiri padziko lapansi.
Ndizabwino kunena kuti mabungwe okha alamulo ndiwo amatsutsa njirayi yosatchulidwa. Zanenedwa kuti kudzikuza ndi chimodzi mwa zinthu zovuta kwambiri ku bungwe lirilonse kuti lichite, ndikuchita bwino, ndipo izo zikuwonetseredwa momveka bwino ndi chisankho cha dzina la bland ndi banal.
Njirayi, kwa zaka 60-70 zapitazo, ikuwoneka: dzina loyambitsa 1 + woyambitsa dzina 2 = dzina la bungwe. Izi zasinthidwa kuti akhale mndandanda wotsuka wa ogwirizana pamene akulowa mu kampani, kapena akulimbikitsidwa.
Osewera Wamkulu Kwambiri Ali Ndi Mayina Oposa Ambiri
Yang'anani pa mabungwe 25 amalonda padziko lonse mu 2016, olembedwa ndi ndalama. Awa ndiwo mabungwe akuluakulu a malonda omwe ali ndi makasitomala a blue-chip.
- WPP Group, London
- Omnicom Group, NY City
- Publicis Groupe SA, Paris
- Gulu Lophatikiza Pakati la Cos., NY City
- Dentsu, Tokyo
- Accenture's Accenture Interactive, New York
- PwC ya PwC Digital Services, New York
- IBM iX IBM iX, Armonk, New York
- Deloitte wa Deloitte Digital, New York
- Havas, France
- Hakuhodo DY Holdings Tokyo
- Epsilon, Texas, Alliance Data Systems Corp.
- Bungwe la BlueFocus Communication, Beijing
- MDC Partners, New York
- DJE Holdings, Chicago
- Acxiom Corp., Arkansas
- Cheil Padziko Lonse, South Korea
- Experian's Experian Marketing Services, New York
- Advantage Solutions 'Advantage Marketing Partners, California
- MC Group, Berlin
- Engine Group, London
- Asatsu-DK, Tokyo
- Freeman, Texas
- Acosta's Mosaic, Texas
- Aimia, Canada
Ndipo apa pali mndandanda wa mabungwe ena omwe amapanga ndalama zazikulu, chaka ndi chaka:
- Havas Suresnes, France
- Aegis Group, London
- Sapient Cambridge, Massachusetts
- AQuantive, Seattle
- Limbikitsani Malonda a Zamalonda, West Chicago, Illinois
- Cheil Communications, Seoul
- Monster Padziko Lonse, NY City
- WB Doner & Company Southfield, Michigan
- Cossette Communication Group, mzinda wa Quebec
- Richards Group, Dallas
- Bartle Bogle Hegarty, London
- M & C Saatchi, London
- Chime Communications PLC, London
- Merkle Lanham, Maryland
- Weiden + Kennedy Portland, Oregon
- RPA, Santa Monica
- Cramer-Krasselt, Chicago
- TBWA Padziko Lonse, New York
- J. Walter Thompson, New York
- Wunderman, New York
- Y & R, New York
- Weber Chandwick, New York
- Edelman, Chicago
Khalani maso? Zikondwerero. Kwa wina aliyense kupatula omwe akugwira nawo ntchito m'mafakitale awa, mainawa ali pafupi ndi osakumbukika komanso osangalatsa monga mbale yozizira ya phala.
Ndi zosiyana (Gulu la injini), Ndi chabe mndandanda wa zovala zodzikongoletsera, zowonongeka zowonongeka ndi zoyesayesa zomveka zolepheretsa anthu omwe akuyambitsa. Mwachitsanzo, bungwe lopanga ngati Bartle Bogle Hegarty , silingathe kufika lero ndi moniker yotereyi. Ndipotu, kwa bungwe lomwe lidali ndi "mawu akulepheretsa kuyankhulana" monga wosindikiza, izo zakhala zikuyika zambiri mwa dzina la kampani. Kodi palibe chinthu china cholenga, ndi chaching'ono, chomwe chiri bwino? Chinachake chomwe chikuwonetsera chilengedwe cha bungwe, chomwe chiri kulenga kwambiri.
Koma zikuwoneka kuti zakhala choncho, m'ma 60ties, zaka makumi asanu ndi awiri, makumi asanu ndi atatu, ndi makumi asanu ndi anai, kuti mabungwe azipita ndi "mayina omwe ali pamwamba pa chitseko". Ngakhale mabungwe abwino kwambiri omwe adakondwera nawo malonda, kuphatikizapo Doyle Dane Bernbach, Ogilvy & Mather, ndi TBWA , onse anavutika ndi "Ndikufuna kukhala wotchuka!" matenda.
Ichi ndi chitsanzo chachiyero cha ego chikumveka zabwino kwambiri. Mulimonse mmene maina amapangira udindo wa bungwe kapena bizinesi, sikungapeweke kuti wina achoke ndipo wina adzalumikizane, kapena atengeke. Ndicho chifukwa chake mumatha kukhala ndi bungwe lopanda dzina ngati AMVBBDO. Mwamtheradi, ndiwo msuzi wa oyambirira. Ngati muli ndi dzina lachidziwitso, palibe zomwezo. Ndipo mabungwe amakono amadziwa izi bwino kwambiri.
Izo zinali Pomwepo. Izi ndizo ... Zikondwerero.
Mabungwe ochulukirapo akuyamba kubwera kumalingaliro olingalira kwambiri.
Chokhazikika, chosakumbukika ndi bungwe la kulenga lomwe limatchulidwa kuti pakali pano ndilo:
- 72 Ndipo Sunny
- Strawberry Frog
- Taxi
- Wexley Sukulu ya Atsikana
- Big Spaceship
- Bank
- Pocket Hercules
- Ana Achikondi Ambiri
- Omelet
- David & Goliati
- Walrus
- Mayi
- Moosylvania
- Zamoyo
- Blammo Padziko Lonse
- Glue Society
- Farm
- Bonehook
- Katatu
- Mkulu
- Mosaic
- Organic
- Zenith
- Cactus
- Misa Yovuta
Kusiyana pakati pa mndandandawu ndi usiku ndi usana. Mmodzi, wakale, amawoneka kwambiri panyumba kwa wothandizira ndalama zopereka ndalama kwa amilanduza, winayo ndi zosonkhanitsa zosangalatsa za mabungwe omwe amatsutsa nkhani yopitirira dzina.
Tengani Blammo Padziko Lonse monga chitsanzo chabwino. Iwo amatha kusangalala, amawoneka mosavuta, komanso amafotokoza kuti adzakhala ndi zotsatira. Tangoganizani ngati atakhala ndi mayina a akuluakulu anayi akuluakulu - McNab, Gee, Simon ndi Emslie.
Kodi izo zingakhale zitayang'ana kuyang'ana kachiwiri?
Mwina panthawi yawo, makasitomala ankafuna kumangika maziko ndi maziko olimba kuchokera ku mabungwe awo a malonda, ndipo kotero "dzina la msuzi" linali kusankha bwino kukopa kasitomala. Ndiyenela kudziŵa kuti imodzi mwa mabungwe omwe analenga kwambiri, Doyle Dane Bernbach, anali "dzina la msuzi."
Masiku ano, zikuwoneka kuti ana atsopano pambali akuyang'ana zinthu mosiyana. Zedi, iwo sali pamwamba 25, ndipo mwinamwake saganiziranso kukula kwakukulu, mbiri, ndi malipiro a mpikisano wawo wapamwamba kwambiri. Koma ndi mabungwe monga Amayi ndi Taxi akupanga mafunde aakulu, sayenera kudabwa poona kuti akungoyendayenda ndi anyamata aakulu.
Choncho pofuna kuti mabungwewa akhale abwino komanso "asonyeze," ndizovuta kwa mabungwe akuluakulu makumi awiri ndi awiri (25). Sichiyenera kutenga nthawi yaitali, kapena kutanthauza chilichonse. Sankhani mawu kapena mawu; Pano pali mndandanda womwe ungakuthandizeni.
MITU YA NKHANI, VOLCANO, BLITZ, WHALE, ALLIGATOR, PHANTOM, CHARADE, BLINKER, CYCLE, STATION, HACKSAW, DRC, ARRIVAL, GOLD, JUGGLER, PLUG, SCREWDRIVER, YELL, COAL, AIRPORT, CELLAR, TENT, CROWN, ZEBRA, SPONGE, SODA, BOUNDARY, CREAM, RIVER, BOOKWORM, MINTU, PORTER, CHERRY, FRICTION, HEAT, GRENADE, ndi ATLAS.