Makampani opanga mafilimu amadzaza ndi zopereka zina zomwe zili ndi chithunzi cha mtundu wa matope. Iwo samawoneka akuyimira chirichonse kapena aliyense. Ngati katundu wanu wailesi ndidongosolo lino, izi ndi zifukwa zomveka.
Mukusowa Omvera Anu Oyembekezera
Muyenera kudziwa omvera anu omvera . Ngati mukutsutsana ndi zosowa ndi zosowa za makasitomala anu, ndiye kuti sizidzabweretsa zotsatira.
Mukasindikiza magazini, mwinamwake muli ndi gulu lapadera la anthu omwe amawerenga. Ndicho chiwerengero chanu chofunikira. Ngati owerenga anu ali azimayi a zaka zapakati pa 25-54, akhoza kutsekedwa ngati mupanga kampeni yolemba chizindikiro yomwe imapempha okha kwa zaka 18-24.
Zoonadi, nthawi zonse mumafuna kuganizira za owerenga mawa, koma osati owerenga anu okhulupirika lerolino. Simungasankhe kukhala ultra-yamakono ndi edgy usiku uliwonse ngati izo sizikugwirizana ndi mankhwala anu. Poyang'ana malonda ogula chakudya, Smucker ali ndi fano labwino la banja chifukwa cha mzere wake wa jelly, kupanikizana, ndi kusunga. Sungathe kuyankhula ndi kamvekedwe kake kakang'ono kamene kamakhala ndi mphamvu. Muyenera kudziwa malonda anu ndi malo ake pamsika.
Mtundu Wanu Ndiwowona Ndizolakwika
Muzofalitsa zonse, kuyang'ana kwa mankhwala ndikofunika.
Yambani ndi ndondomeko izi popanga zojambulazo. Kusankha kwanu ndi mtundu wanu sizingapangidwe chifukwa cha zosankha zanu, chifukwa zosankhazo zimayankhula zambiri za mtundu wanu.
Makampani a zamalonda nthawi zambiri amasintha maonekedwe awo nthawi zonse, kuti awone ngati atsopano, apamwamba komanso apamwamba. Kuwoneka kwa nyuzipepala ya USA Today ndi yosiyana kwambiri ndi The New York Times .
Ngakhalenso mapepala sangathe kuwonekera popanda kuchititsa kusokoneza kwakukulu kwa zomwe owerenga amayembekeza kuziwona.
Tenga tsamba kuchokera m'buku la Google, Yahoo kapena Microsoft. Pamene makampani awa akuwonetseranso kuyang'ana kwawo, ndizobisika. Makampani atatuwa ali ndi mabiliyoni ambiri a ndalama kuti athe kusintha malonda awo ngati akufuna, koma abambo awo amadziwa kuti si njira yoyenera. Ganizirani zotsatirapo ngati mutapatsidwa malipiro opambana.
Uthenga Wanu suli wogwirizana
Pambuyo pa logo yanu, kampani yanu ya zamagulu mwinamwake ili ndi mndandanda womwe umagwiritsidwa ntchito kuimira chirichonse chimene mukuyimira. "Rock Classic Imakonda Kuyambira 60s ndi 70s" ikhoza kukhala mzere wailesi yomwe imagwiritsa ntchito.
Ngati ndiwe yemwe muli, ndiye kuti zikupweteka chizindikiro cha mtundu wanu ngati muponyera nyimbo kuyambira m'ma 80s ndi 90. Ndicho chifukwa mukuuza anthu chinthu chimodzi, ndikuchita china. Wotsogolera pulogalamu ya pa wailesi amadziwa kuti zolemba zofunikira ndizofunikira pakukhazikitsa malo apamwamba pamsika. Wotsogolera pulogalamu sangathe kusankha yekha nyimbo zomwe amakonda kwambiri ngati nyimbo sizigwirizana ndi mafilimu .
Chilankhulo chanu chiyenera kuimira chinachake chomwe omvera amamvetsa. Ma wailesi omwe amati "amasewera" sakunena chilichonse.
Zomwezo zikhoza kukhala zachilendo, hip-hop kapena dziko. Lembali lanu liyenera kukhala lalifupi kuti lisakumbukike, koma onetsetsani kuti mawu ochepawo akupereka tanthawuzo.
Simukumangirira Ndi Uthenga Wanu
Mukhoza kuyesedwa kuti musinthe chizindikiro chanu kapena kuikapo ndondomeko nthawi zonse kuti mukhale "mwatsopano". Vuto ndilo kuti simukupereka omvera anu nthawi yokwanira kuti muchepetse zomwe mumanena musananene china. Mphamvu yanu idzagwiritsidwa ntchito bwino pofalitsa chizindikiro ndi chiganizo chomwe muli nacho mmalo moyambira.
Msonkhano wa TV wa m'deralo ukhoza kutcha mauthenga ake "NBC 7 News", koma kusintha kwa "Channel 7 Action News" kenako "NewsCenter 7." Kawirikawiri, kutanthauzira dzina kumatanthauzira chithunzi chatsopano, nyimbo zatsopano zamakono ndi deskiti yatsopano ya nangula mu studio. Imeneyi ndi ntchito yaikulu komanso yotsika mtengo.
Nthawi zina, kusintha kotereku ndiko kubisala vuto lalikulu.
N'kutheka kuti Channel 7 sichikuyenda bwino pazitsulo za Nielsen , choncho izi ndizowonongeka mwamsanga. Komabe, ndalama ndi nthawi zingagwiritsidwe ntchito bwino posankha ngati owona ngati mankhwala, monga nkhani ndi ancholo mu nyuzipepala, m'malo movala zenera.
Njira Yanu Imakhala Yosautsa
Ili ndilo vuto lovuta kulimbana nalo. Pamene mukufuna kuti chizindikiro chanu chikhale chonchi ndikusangalatsani omvera anu, mwina mukuwopseza kwambiri malire, makamaka popeza simukufuna kutaya chizindikiro chanu kapena kuchita chilichonse kukhumudwitsa makasitomala anu.
Mukamazitetezera kwambiri, simungatseke aliyense, koma chizindikiro chanu chidzabweretsa yawns m'malo mwa chiwongoladzanja. Sitima ya TV yomwe imayambitsa pulogalamu yomwe imati, "Channel 4, Ndife" kodi mwinamwake owona akudabwa za "amene amachita chiyani?" Simunanene kuti ndinu # 1. Simunanene kuti ndiwe wotsutsa nkhani. Inu simunanene kanthu koma chinachake chopanda phindu.
Makampani ogulitsa ali ndi njira zamakono zomwe zimagwirira ntchito. Chitsanzo chimodzi ndi Burger King ya "Ikhale Njira Yanu" yolengeza malonda kuchokera zaka zambiri zapitazo. Ndi zophweka, zosavuta kukumbukira ndipo zinayikidwa nyimbo. Chifukwa chomwe chinagwirira ntchito ndi chakuti "Khalani ndi Njira Yanu" yomwe inakonzedwa kuti ikuwonetseni kuti mungachite bwino kuitanitsa hamburger njira iliyonse yomwe mumakonda, yomwe inali yosiyana ndi mipangidwe ina ya burger, yomwe inakupatsani ketchup, mpiru, t ndikulolani kuti musinthe.
Kuwonetsa maonekedwe kumakhala kosavuta kufikira mutayesa. Makampani akuluakulu amathera mamiliyoni ambiri kutsimikizira kuti uthenga wawo ndi wolondola. Ngakhale kuti mulibe zidazi, mukhoza kuyang'anitsitsa bwino mankhwala anu ndi kumene mukufuna kuika pampikisano wanu. Chilichonse chimene mungachite, khalani oyenera mu njira yanu ndipo onetsetsani kuti ndinu okhutira ndi zomwe mukufuna kunena musanabwerenge pagulu.