Pezani Malangizo kuchokera ku PR Pro
Mu Q & A iyi, buku lofalitsa mabuku Jessica Glenn wa MindBuck Media akufotokoza zomwe muyenera kuyang'ana pamene akugwiritsira ntchito Pro PR okhaokha komanso momwe mungagwiritsire ntchito ndalama zambiri.
Valerie Peterson: Inde, zimveka kuti olemba kapena osakanizidwa amalembedwa amafuna kulemba awo owonetsera , koma olemba ambiri omwe amalembedwa kachitidwe kawirikawiri amafunsanso machitidwe a PR okhaokha kuti atsimikizire kuti mabuku awo amamvetsera kwambiri kuposa momwe angathere.
Kodi pali malingaliro otere pokhala ndi olemba mabuku osungulumwa pamene muli ndi wina m'nyumba?
Jessica Glenn: Kawirikawiri, anthu am'tawuni am'nyumba azikhala okondwa ngati mukulembera odziimira okhaokha kuti akulimbikitseni. Iwo sali mu mgwirizano wapikisano. M'nyumba ndi maulendo odzimva okhaokha ndi othandizana nawo: onse akufuna basi bukhu lanu kuti lizitchulidwa zambiri ndikukhala bwino.
VP: Ndiye, ndi malangizo ati ofunikira omwe mungapereke kwa wolemba amene akuganiza kuti akugwiritse ntchito pulogalamu yaumwini wodzipereka?
JG: Pamene wolemba akufufuza wofalitsa, ndikupempha kuti ndipeze ndemanga kuchokera kwa wolemba wina kapena kupeza wotsatsa malonda kudzera mwa mbiri ya wolemba zamalonda m'malo mopeza wotsatsa malonda kudzera pa malonda pa intaneti.
Nthawi zonse ndimadabwa ndi anthu olemba zamagetsi omwe amagula zosindikiza kapena ma webusaiti. Ngati wolemba zamalonda ndi wabwino, mudamva za iwo kuchokera kwa olemba ena kapena iwo aziphunzitsa masemina omwe mwamvapo kapena iwo adzatchulidwa ndi akatswiri a zamalonda .
Ngati simukudziwa olemba ena kuti afunse, pali malo ambiri omwe angapeze malingaliro osakondera.
Ndikulangiza kuti ndikulankhulani ndi mapulogalamu a MFA ndikufunsanso aphunzitsi. Ambiri a MFA apindula nawo polemba mabuku awo kapena angakutumizireni kwa wina amene ali nawo.
Mukufuna munthu wa PR omwe mumudziwa naye ndipo mumakhala naye ocheza nawo mumsika womwe mukuwunikira. Olemba ambiri a MindBuck ali ku US continental koma timagwiranso ntchito ndi olemba m'mayiko ena monga Canada, UK, France, Greece, ndi Japan kuti athandize kulengeza ntchito yawo kuno.
Lankhulani ndi olemba mabuku angapo - ngati atakhazikitsidwa ndi abwino, sipangakhale kusiyana kwakukulu mu njira zogwirira ntchito komabe wolemba zamalonda ndi wolemba wokhala ndi ubwino wabwino kumapangitsa kuti kumasulidwa kwa buku kusakhale kovuta kwambiri ndipo kaŵirikaŵiri kumapangitsa kuti azigwirizana kwambiri malinga ndi malingaliro owonjezera.
Kupitirira apo, mukufuna kugwira ntchito ndi munthu yemwe ali wokondwa. Ku MindBuck, timakondwera kwambiri ndi olemba athu ndipo ndife okondwa kwambiri chifukwa cha olemba omwe timagwira nawo ntchito.
VP: Ngati mlembi ali ndi bajeti yochepa, kodi ndi zinthu ziti zimene ayenera kuziganizira pamene akugulitsa wotsatsa malonda? Kodi ndondomeko zothamangitsidwa zotani zomwe olemba angathe kuzichita zomwe zingagwirizane ndi zoyesayesa?
JG: Mogwirizana ndi kuchepa kwa bajeti, osachepera, yesetsani kupeza wofalitsa yemwe angathe kutumiza bukhu lanu kwa owerengera.
Wolemba zamalonda adzalankhula mozama kwambiri kuposa olemba.
Mapulendo a mabuku, komabe, akhoza kukhala okonzeka kwambiri ndi otchipa ngati athandizidwa ndi anzanu kapena malo omasuka. Izi ndi zomwe wolemba angagwire ntchito payekha. Kugonjetsa mphoto ndi chinthu chomwe mlembi angakhoze kuchita (kupatulapo mphotoyo ikusonyeza kuti wolembayo ayenera kusankhidwa).
Zolinga zamtunduwu ndizolemba zomwe wolemba angachite payekha koma ayambe kufufuza njira zogwiritsira ntchito nsanja iliyonse. Kupempha anthu kugula bukhu lanu sikugwira ntchito.
Werengani zowonjezera mauthenga ndi malangizo kuchokera kwa Jessica Glenn, monga nthawi yowunikira kuti bukuli likhale lothandiza komanso buku lofunika kwambiri la PR polojekiti ndi kuzindikira.
Jessica Glenn adayambitsa MindBuck Media Book Publicity mu 2005 ndipo MindBuck Media Team yakhala ikugwiritsa ntchito mabuku osiyanasiyana. Mndandanda wawo umaphatikizapo mabuku ogulitsa komanso mabuku ochokera ku makampani ang'onoang'ono, apakati ndi akuluakulu osindikizira, komanso ena omwe amasankhidwa. Amaimira olemba ku US komanso Canada ndi mayiko ena.