Thandizani Bukhu Lanu Pezani Kupezeka pa Intaneti
Kugulitsa Bukhu Lanu Ndi SEO Yoyambira ndi Metadata
Zirizonse zomwe mumakhala nazo komanso ngati mwakhala mukufalitsa, mukugwirizana ndi wofalitsa wosakanizidwa , kapena mutulutsa buku lanu kudzera mu utumiki , cholinga cha nkhaniyi ndi chakuti mutenge njira zogwiritsira ntchito ndikugwiritsira ntchito masewera olimbitsa thupi lanu. zofufuzira.
Zingamveke zovuta koma ziganizireni motere-monga momwe zilili pazithunzi zonse za bukhu la malonda-Cholinga ndikutenga zambiri zokhudza bukuli pamaso pa owerenga omwe angafune.
Ma injini amafufuzira ndi anthu omwe ali pakati-kompyutala? Omwe amagwira ntchito mosiyana ndi chinenero.
Cholinga cha SEO kwa mabuku ndikutanthauzira bwino ma injini, kuti adziwe zambiri za bukhu nthawi yomweyo pofufuza, kotero Google kapena Yahoo kapena Amazon akhoza kupeza buku patsogolo pa wowerenga bwino.
Chifukwa Chake Buku la Metadata N'lofunika Kwambiri
Masewu otetezedwa a SEO ndi ofunika kwa bukhu lirilonse, koma ndilofunika kwambiri mu dziko losauka la kusindikiza kwa digito komwe mabuku ambiri odzifalitsa ndi mabuku osindikizidwa omwe ali pa Intaneti ali okha.
Ndiponso, monga olemba ambiri omwe amalembedwa okha ali ndi gawo laling'ono kapena osakhala ndi wailesi , malo osungiramo mabuku osungiramo mabuku , kapena malonda azinthu zamalonda kapena kufalitsa kwachinsinsi , MITU yapamwamba ya SEO ndi chida chofunika kwambiri chimene mabukuwa amapezekako.
Zida monga SEO, metadata, mawu achinsinsi, ndi ma code BISAC ndizofunikira kwambiri ku mabuku olembedwa mwachizolowezi, komanso. Koma ngakhale amalonda ogulitsa mabuku m'mabuku osindikizira amachititsa mawu ambiri ofunika kuganizira ndi kulembetsa zovuta apa, pali njira zofunikira zomwe olemba mwatsopano amatha kutumizira metadata chidziwitso komanso kuthandizira kukonzanso bukhu pofufuza.
Choyamba, zofunikira.
Metadata ya Mabuku-Definition yosavuta
"Deta" ndi, ndithudi, chidziwitso; "meta" ikuchokera ku Chigriki kutanthauza "msinkhu wapamwamba."
"Metadata" ingatanthauzidwe kuti ndi "mauthenga apamwamba pa data." Kwa bizinesi zovuta zokhudzana ndi deta (monga makampani otsatsa malonda), izi zingakhale zovuta. Koma kwa mabuku ndi olemba, titha kuyamba ndi imodzi,
Bukhu ndilo "Deta"
Ngati mukuganiza za buku ngati deta, metadata ya bukhu ndizolemba zam'mwamba zokhudzana ndi bukhuli. Makhalidwe ofunika a buku ndi awa:
- Mutu wamabuku
- Mutu wamutu
- Wolemba
- Tsatanetsatane wa Buku (aka "chikhomo chachabe" ndi "kapepala kakang'ono")
- Wofalitsa
- ISBN
- BISAC Code / Book Category (zambiri za izo kenako)
- Chiwerengero cha tsamba
- Chiwerengero cha Mafanizo
- Tsiku lofalitsa
- Ndipotu.
Momwe Makhalira a Mabuku Amakhalira pa Intaneti
Bukhu likamapezedwa ndikupita ku mgwirizano, mndandanda wa bukhuli umayamba kusonkhanitsidwa ku deta ya osindikiza, yomwe imasinthidwa kupititsa patsogolo ndi kukonza bukuli ndipo ili m'zinenero zamalonda, zomwe zimasindikizidwa ndi pa intaneti. Pano, mauthenga owonetsera amawonjezeredwa, monga jekete chithunzi.
Kwa bukhu lokha lofalitsidwa, kawirikawiri, wolemba amapereka chidziwitso ichi cha metadata kuzinthu zosindikizira ndi kufalitsa.
Bukhu likasindikizidwa, ziphatikizi zake zimaperekedwa kudzera mu "feed" pamakompyuta kumabuku oyenera ogulitsa mabuku ndi mawebusaiti a chikhalidwe chawo kapena wofalitsa wosakanizidwa, kupyolera muutumiki wake wokha kusindikiza kapena wolemba wozilemba yekha. Zitsanzo zazithunzizi ndi:
- Mabuku ogulitsa mabuku ogulitsa mabuku ndi mabungwe ogulitsa mabuku, mabuku, malonda, ndi machitidwe, monga Baker & Taylor , Ingram, Edelweiss / Pamwamba pa Treeline.
- Ogulitsa mabuku, monga Amazon.com, Barnes & Noble, ndi IndieBound (omwe mawonekedwe awo amachititsa malonda kudzera m'masitolo ogulitsa okha).
Kachiwiri, kwa mabuku omwe adzilemba okha, mazenera omwe amapeza masadata a bukhuli adadalira utumiki weniweni wosindikizira ndi mgwirizano womwe wolemba aliyense ali nawo ndi utumiki, ndipo pansi pa zomwe osindikiza ndi ebook ogulitsa adzagawira bukuli.
Kuonjezerapo, metadata ndizolemba ndizolemba ndi olemba kapena malonda ndi masewera otchuka ku nsanja za pa intaneti:
- Mawebusaiti ndi ma blogs
- Olemba mabuku ocheza nawo, monga masamba a Facebook, bios Twitter , ndi zina.
Kupeza Buku la Brick-ndi-Mortar vs. Kupeza Buku la Online
Mu bukhu la mabuku, owerenga akhoza "kufufuza" "deta" enieni komanso metadata. Ndipo, mu bukhu losindikizira, dziko loyamba la "metadata" lingapezeke pajiketi ya bukhu . Wowerenga "akufufuzira" kabuku kosindikizidwa mu bukhu la mabuku akhoza "kukukwa" osati metadata chabe koma "deta" yeniyeni.
Wogula mu sitolo ya njerwa ndi yamatabwa angayang'ane pa chivundikirocho, werengani chikhomo chonse ndi jekete yopopera, yang'anani, phunzirani zolemba za wolemba, ngakhale awerenge tebulo la mkatimo ndi kujambulanso masamba omwe amapezeka m'bukuli. Amatha "kupeza" buku popeza chithunzi chonse cha deta.
Koma injini zosaka sizifufuza "deta" ....
Fufuzani Ma injini Fufuzani Mipata ya Buku
Ma injini monga Google, Yahoo !, ndi Bing simukuyang'ana kudzera m'mabuku onse kapena ma webusaiti olemba (kapena masamba ena amodzi odziwa zambiri (komabe).
M'malo mwake, ngati mtundu wa njira yochepetsera, amagwiritsa ntchito zowonjezereka komanso zinsinsi zamakono kuti "ayambe" (kujambulira) masamba a pa intaneti kuti awonetsetse zofufuza zomwe zimakwaniritsa zofufuzira za owerenga. Mu kufufuza kwa kachigawo kakang'ono-ka-kachiwiri, iwo amayang'ana pafupi masamba khumi a gazillion-kuchokera pazithunzithunzi, mawebusayiti, maofesi a malo, mabungwe, mawebusaiti, mauthenga osiyanasiyana kuti apeze zomwe zimakwaniritsa bwinobwino funsolo.
Dziwani kuti malingaliro a eni eni eni ake amaganiziranso zinthu zina kuti azindikire kufunika, ulamuliro, kutchuka, ndi zina zotero koma tsopano tikudera nkhawa za metadata.
Ogula malonda a pa Intaneti, makamaka, Amazon.com, yemwe amagulitsa malonda ambiri pa Intaneti, sali injini zamakono koma ali ndi injini zoyesera zomwe zimagwiritsidwa ntchito ku malonda. Monga otsatsa malonda a pa Intaneti ndi ebook amapereka mamiliyoni ambiri omwe ali ndi mawonekedwe a maso a owerenga komanso-makadi okhwima a owerenga onse, ndi ofunikira kuti agulitse ndi kugulitsa mabuku onse osindikiza ndi ebooks.
Kuphatikizana ndi metadata akudyetsa kuchokera kwa wofalitsa, injini zoyesera zogulitsa malonda akufufuza zokhudzana ndi bukhu loyenera zomwe wogulitsa malonda adzipeza yekha-monga ndemanga za owerenga komanso zogulitsa zenizeni.
Chifukwa Chofufuzira Kafukufuku Ndikofunika Kwambiri Kupeza Zolemba ndi Kugulitsa
Mapamwamba a malo a mabuku pamasamba a zotsatira za injini yowonjezera ("SERPs") - aka apamwamba kwambiri kufufuza injini kapena Amazon "mndandanda" -momwe owerenga angathe kuona ndi "kutulukira" bukuli, ndi momwe mungagulitsire bukuli adzakhala nawo.
Kukhala pa zotsatira zitatu kapena zinayi ndizobwino; Kukhala pa tsamba loyamba la zotsatira zofufuzira n'kofunika kwambiri kuti muzindikire buku lanu. Sicholinga chophweka ndipo ndi kosavuta kuti buku liwonongeke.
Fufuzani Kulipira
Kuti amvetsetse zinthu pang'ono, injini zofufuzira ndi ogulitsa malonda a pa Intaneti amagulitsa katundu wamtengo wapatali kwa otsatsa ndi malo osungirako malonda (kuphatikizapo ofalitsa ndi olemba) omwe amalipira ndalama zothandizira zawo ndi katundu kuti awonekere ku zotsatira zowonjezera kapena pamasamba ena omwe owerenga angakhale nawo awone. (Mwachitsanzo, monga wogulitsa mabuku, buku la Amazon lomwe likugwiritsidwa ntchito pofalitsa malonda othandizana nawo ndalama kuti liphatikize mabuku pamakalata ena).
Fufuzani kafukufuku "kufufuza kolipira" kapena "zotsatira zofufuzidwa" zotsatira zimasiyanitsidwa ndi "zosaka za organic," zomwe sizingagulidwe. Komabe, kufufuza komwe kumathandizidwa kumatenga "malo ogulitsa" ndikusiya malo osachepera pa tsamba la zotsatira zofufuza za organic.
Pachifukwachi, ndikofunikira kwambiri kumvetsetsa momwe zofufuzira zofufuzira zimakhalira-mtundu waulere omwe olemba ndi ofalitsa akuwongolera-akhoza kulimbikitsidwa ndi kukonzanso mchitidwe wa metadata ndikugwiritsa ntchito njira zina zabwino za SEO.
Kukonzekera Metadata ya Bukhu la Kusaka
Kachiwiri, kukonza injini yopangitsira malingaliro ali ndi cholinga chaumunthu -kupereka buku mwayi waukulu wogwirizanitsa ndi owerenga ochuluka momwe angathere kudzera mu injini yosaka "omasulira."
Pali magawo atatu a metadata pomwe njira yokonzekera ingathandize kuti:
- Makhalidwe a BISAC (ndizo zizindikiro zamagulu)
- Mutu wamabuku ndi subtitle
- Kufotokozera kwabukhu
Kukonzekera Kugwiritsa Ntchito Mfundo Zopangira Buku
Zina zonse zabukhu ndi njira zowonetsera bukhu zimaphatikizapo mawu achinsinsi, omwe ndi mbali yofunikira ya metadata. Muyenera kuchita kafukufuku wanu wamtengo wapatali musanayambe kulongosola buku lanu ndi mndandanda wa malingaliro a bukhu.
Ma BISAC Codes
Makhalidwe a Bungwe la Ma Industry Book and Communications (BISAC) ndi zizindikiro za alfa zomwe zimayimira magawo kapena maphunziro a mabuku. Pali mabungwe akuluakulu 54 a BISAC, monga Fiction, Self-Help, ndi Travel. Pansi pa mutu umenewo muli nkhani pafupifupi 3000. Mitundu yowusaka ya Amazon ikugwirizana ndi ma BISAC.
Pano pali chitsanzo cha code BISAC:
- SEL000000 ndi ya SELF-HELP / General
- SEL030000 ndi ya SELF-HELP / Kukula kwaumwini / Kupititsa patsogolo Chikumbutso
Bukhu lirilonse lofalitsidwa liyenera kukhala ndi ma BISAC omwe apatsidwa kwa iwo; zizindikiro zothandiza njerwa-ndi-matope, komanso ogulitsa malonda pa intaneti, amagawana katundu wawo. Choncho, iwo ndi zipangizo zofunika.
Mwachidziwitso, wofalitsa akhoza kugwiritsa ntchito ma code ambiri a BISAC momwe akufunira, ngakhale katatu katatu akulimbikitsidwa m'buku limodzi. Owerenga a Amazon Kindle akhoza kuyika ma code awiri a BISAC.
Zizindikiro za BISAC ndizochuluka koma zimagwiritsidwa ntchito pamodzi zimatha kufufuza mavesi ena. Amagwiritsidwa ntchito mwachidwi, amatha kubweretsa maso ena ku bukhuli.
Mwachitsanzo, ngati inu muli mlembi wa Amazon Kindle chinsinsi chopha munthu wakupha, mungasankhe ma BISAC otsatirawa ndi chiyembekezo chofikira owerenga osamvetseka ndi owerenga omwe ali ngati olemba PI.
- FIC009050 FICTION / Fantasy / Paranormal
- FIC022090 FICTION / Mystery & Detective / Private investigators
Chenjezo liyenera kutengedwa kuti likhazikitse mgwirizano pakati pa kufotokoza kwa bukhu ndi omvera kufika. Ngati inu muli ochepa kwambiri mu zizindikiro zanu, mumayesa kutaya omvetsera; ngati muli ndi nkhani yotchuka kwambiri, bukhu lanu likhoza kutayika.
Kuti mumvetsetse ndi kupeza ndondomeko zowonjezereka za bukhu lanu, fufuzani malemba anu a BISAC (osati chikhombo cha alpha, koma mutu wonse womwe mukulemba ndi kulemba ngati Fiction / Fantasy / Paranormal) pa malo ngati Amazon, bn.com, ndi Goodreads ndikuyang'ana masamba a mpikisano. Ngati mutasindikizidwa mwachizolowezi, kambiranani ma bukhu a BISAC anu ndi mkonzi wanu ndi / kapena gulu la malonda.
Mutu wa Buku ndi Subtitle
Pali zifukwa zambiri zovuta zomwe zimapanga kulenga mutu wa buku -metadata ndi imodzi yokha. Zina ndizoyambirira, nkhani, mpikisano, "ndowe," makhalidwe abwino, ndi zina. Izi zinati, pali zinthu zomwe muyenera kukumbukira za maudindo, makamaka omwe si nthano.
- ONANI ngati mawu ofunikira ali oyenerera pamutu wakuti - Buku la Beeke's Bible limanenanso chomwe chiri ndi kunena zonse-buku lopatulika, lopatulika, lofunika kwambiri pa mutu wina.
- GANIZIRANI za mpikisano wamakono ... Msungwana pa Sitimayo ndi woyenera kwambiri kugulitsa, koma akadakhala ndi malonda osamalidwa komanso osasamala sikunali "Msungwana," monga -wagulitsa kwambiri Mtsikana ndi Mtsikana ndi Dragon Tattoo- mwinamwake anali ndi "mawu osakhulupirika" ofotokozera mawu?
- MUSAMASANKHA MAFUNSO OCHITIKA 60 mu mutu wanu. Kutalika kuposa izo ndipo (molingana ndi Amazon, yomwe ili podziwa), iwe umapweteka wowerenga akudumpha pomwepo.