Zolemba za Frank ndi Malangizo kuchokera kwa Watswiri Wotsatsa Malonda Bridget Marmion
Kodi kutanthauzira kuti buku lanu lifalitsidwe? M'tsiku lino la zosankha - mwambo, kudzifalitsa, wosindikiza wosakanizidwa - ambiri, mzerewu umamveka bwino.
Koma pali kusiyana kwenikweni kwa dziko kwa olemba omwe amadzifalitsa / kutsindikiza.
Bridget Marmion, yemwe kale anali Wotsatsa Malonda pazinthu zina zapamwamba kwambiri zofalitsa ndi woyambitsa Wachidziwitso Wanu wa Zonse za malonda, amachititsa kusiyana kwa zifukwa zofunika za bizinesi.
Mu Q & A momveka bwino, Marmion akufotokozera Valerie Peterson kusiyana kwakukulu komwe olemba ayenera kudziwa - ndipo amagawana nawo malingaliro othandizira olemba onse.
Zomwe Zidasindikizidwa vs. Zovomerezedwa Mwambo
Bridget, pamene ndinamva kuti mumalankhula pa Social Media Week, munasiyanitsa pakati pa kulenga buku ndi "kusindikizidwa." Kodi mungafotokoze zomwe mumamva kuti ndi kusiyana?
Pali zinthu zosangalatsa zomwe zikuchitika mudijito yathu lero chifukwa cha olemba omwe akufuna kugawana nawo ntchito, kuphatikizapo omwe akufuna kuona malingaliro awo opangidwa monga e-mabuku ndi / kapena mabuku osindikizidwa. Aliyense akhoza kupanga mabuku, kapena amawapanga iwo, pamene si onse omwe amavomerezedwa kuti atulutsidwe. Zomwe mungachite kuti mufufuze ndizosiyana kwambiri ndipo njira yabwino ikuyambira ndi olemba akudzifunsa okha, "Chifukwa chiyani ndikufuna kufalitsa?" Kuzikonza nokha kungakhale koyenera, ndi chisankho chokhutiritsa kwambiri, kwa olemba ambiri. Ndikungofuna kuti atsopanowo azikonzekera zomwe akuyembekezera, ndi mafunso omwe angafunse.
Ngakhale aliyense amene ali ndi njira angathe kukhala ndi buku lomwe lapangidwa lero, ndikugwira kapena kulipira ntchito zambiri zokhudzana ndi ntchitoyi, apa pali ndandanda yachidule ya zomwe zimatanthauzidwa ndi 'kusindikizidwa':
Wofalitsa amafesa kwa wolemba. Mukangopereka kampani kuti mupange bukhu, mukugwira ntchito ndi kampani yopereka chithandizo. Inu "simukufalitsidwa." Wofalitsa akulembetsa mlembi osati mwa njira yokonzekera zomwe zidzachitike m'tsogolo mwa bukhu la wolemba (popanda kutsimikiziridwa kuti buku lidzapeza chilichonse) komanso amalimbikitsa antchito nthawi:
- Sinthani bukhu
- Pangani bukuli (mkati ndi jekete; inde, e-mabuku amafunikira zimenezo, nawonso)
- Bukhuli likupindula
- Konzani kapena kugulitsa mutuwo mu akaunti za njira zonse zoyenera
- Lembani bukhuli
- Gulitsa bukhu
Komanso, wofalitsa aliyense akugwiritsa ntchito njira zosiyanasiyana - kuphatikizapo kuphunzitsa wolemba - kuchenjeza omvera bukulo likubwera, kumanga gulu la owerenga, ndi kukhazikitsa chidwi.
Ndipo ZONSEzo zimachitika ndi [wofalitsayo] ali ndi zochitika zazikulu mu mtundu wanu, zirizonse zomwe zili m'bukuli, p-book kapena ebook. Kupanga ndi kufalitsa kokha ndikosiyana pakati pa mabuku osindikiza ndi e-mabuku.
Chofunika kwambiri kukumbukira ndi chakuti wofalitsa wachikhalidwe akudziwitsanso zokhazokha komanso zabwino zowonjezera wolembayo kuti awone mndandanda wake.
Ngakhale olemba ambiri amamva kuti sapeza malingaliro okwanira ndi othandizira malonda kuchokera kwa ofalitsa awo, chenicheni ndi chakuti kungofalitsidwa ndi nyumba [yachikhalidwe] kumatanthawuza kuti wolembayo amatengedwa mozama ndi masitolo, ndi owerenga ena, komanso ndi ma TV kuposa ngati akudzifalitsa okha. Olembawo amapindula mwa 'kulandira' chifuniro chabwino ndi mbiri yomwe inakhazikitsidwa ndi nyumba yosindikizirayi ndi owonetsa malonda ndi magulu otsatsa malonda kwa zaka zambiri.
Mavuto Ovomerezeka pa Mabuku Odzifalitsa Okha
Olemba okha omwe amadzilemba okhawo amakhala ndi malonda ochuluka, malonda ndi otsatsa malonda?
Pali zosiyana, koma inde, olemba ayenera kudziwa za vuto lina lachitukuko - zomwe ndi mpikisano wamoto - ngati muli nokha.
Olemba ndi mabuku omwe amalembedwa ndi ofalitsa achikhalidwe amalingaliridwa kuti azitha kufalitsa ndi zina zamalonda ndi mphotho zomwe sizikuwerenga mabuku omwe amafalitsa. Ikusintha pang'onopang'ono, koma ndi nkhani tsopano kwa olemba ambiri odzilemba okha.
Sitikunena kuti kusindikizidwa ndi nyumba yachikhalidwe ndi chitsimikizo chokhudzana ndi nkhani zazikulu zokhudzana ndi mauthenga, malonda abwino, zokhutiritsa mwangwiro, koma ndikofunikira kufotokoza mfundo izi.
Ndizowona kuti ngakhale olemba ambiri omwe amalembedwa kalekale amapanga zida zogulitsa / zogulitsa zamakampani kuti zitsimikizire khama lawo la magulu omwe ali otanganidwa.
Malangizo a Olemba Buku Lokha Olemba Buku
Nanga bwanji ngati mlembi sanapindule kupeza wofalitsa wachikhalidwe?
Ndizodabwitsa kuti aliyense angathe kulenga buku lero, pogwiritsa ntchito makina opanga makampani komanso makampani akulipira kuwathandiza kutembenuza malingaliro awo / mafano kuti asindikizidwe ndi / kapena e-mabuku. Monga mlembi wandiuza posachedwapa, "Zaka 10 zapitazo, sindingathe kusankhapo koma kuchoka pamanja wanga."
Dziwani kuti ngakhale olemba okha omwe amadzilemba okha amapeza ndalama zambiri komanso ndalama zambiri, amapeza ndalama zambiri komanso ntchito yotulutsa buku lawo. Mtengo ndi kuchuluka kwa ntchito kungakhale kwakukulu. Onani ntchito zonsezi zomwe wofalitsa amachita? Mudzayenera kuchitira ena kapena kulipira wina kuti agwire ntchitozi. Kotero ...
- Kodi bajeti yanu, nthawi, ndalama ndi chiyani?
- Ndi luso liti la malonda, luso, mafilimu, maubwenzi, kodi mukubweretsa ku polojekitiyi? Kodi mwakhazikitsa kale gulu lalikulu la owerenga pogwiritsa ntchito chitukuko, kulankhula zokambirana?
Chifukwa cha kuchuluka kwa kudzipereka koyenera, kodi mungapereke uphungu wotani kwa munthu amene akuganiza kuti adziwonetse yekha?
Choyamba, dzifunseni nokha: Nchifukwa chiyani mukufuna kupanga bukhu ? Izi zidzakuthandizani kuzindikira omvera anu, udindo woyenera / mawonekedwe / mtengo, momwe mungapezere kwa omvetsera, ndi zina zotero. Mpaka mutadziwika pa izo, simungadziwe kuti ndiyiti mwazinthu zambiri zomwe zili zoyenera kwa inu .
Kenaka, dziwani bajeti yanu, nthawi ndi ndalama. Phunzirani momwe mungagwiritsire ntchito P & L, yeniyeni kuti muzisindikiza. Ichi ndi bizinesi yamalonda ndipo ayenera kuchitidwa motere.
Ndipo phunzirani mafunso ofunsa; Katswiri wa zamalamulo omwe akudziwonetsera pawekha amavomereza mgwirizano wanu.
Mipata iliyonse - zigawo zoyenera kuziyang'anira?
" COPYRIGHT " - Copyright ayenera kukhala mu dzina la wolemba, ngakhale kampani ina ikugwira kulembetsa. Izi ndizofunikira.
"UFUMU WA UFUMU" - Ngakhale chiganizo chokhudzana ndi zolembera chimanena kuti: AUTHOR AMALANDIRA ZILUNGAMO, samalani ndi chinenero chilichonse kapena chiganizo china chomwe chimati: "Wofalitsa ali ndi ufulu wokwanira wofalitsa ntchitoyi mwa mtundu uliwonse ..."
Chigamulochi chingapatse kampani yanu yosindikizira / makina osindikizira omwe amayang'anira zonse, ndipo, mwinamwake, ndalama zonse ngati, mwachitsanzo, wofalitsa wachikhalidwe amawerenga bukhu lanu ndipo amafuna kugula ufulu wolifalitsa.
Katswiri wina wofalitsa adzafotokozera zambiri za tanthauzo lalikulu lachigawochi chachiwiri, kodi bukhu lanu likhale limodzi mwa mabuku 30,000 omwe amalembedwa chaka chilichonse ... ndipo chifukwa chake ndimeyi siilandiridwa popanda zigawo zomwe zimawonetsanso ufulu zimagawanika pakati pa wolemba ndi wofalitsa - yemwe, mwa njira, ayenera kukhala ndi dipatimenti yowonjezera za ufulu kuti apange ndalamazo.
"KULANKHULA" - M'malo moyankha buku lanu pa akaunti iliyonse, "kugulitsa" kungatanthauze kupanga bukhu lanu kuti lithe kugulitsidwa polemba mndandanda pa ogulitsira malonda ndi ((??) Ogulitsa mabuku. Kodi mukufuna bukhu lanu m'malaibulale? Zimakhala zovuta kwambiri ngati sizipezeka kudzera mu [Library] Baker & Taylor.
"BUKHU LA FORMAT" - Kodi mukufuna makope osindikizidwa kapena e-book ndi bwino?
" KUCHITA MALO " kapena "KUTHANDIZA" - Dziwani kuti malonda ena ndi malonda omwe amaperekedwa pofalitsa makampani opereka mauthenga ndi mndandanda wa malo ena, osati mapepala enieni a bukhu lanu.
Kodi mumasamala ngati buku lanu likupezeka m'masitolo? Ndiye nkhani yowonjezera yogwira mtima, yomwe ingakhudze anu achifumu chifukwa kampani yodzipangira okha idzakhala yoteteza mitsinje yake.
Pakati pa olemba, kodi mwapeza chiyani kuti ndizolakwika kwambiri - ndi chiyani chomwe chimatsegula maso pamene akulowa m'dziko lofalitsa?
Kuwonekera kwamphamvu koposa: Chifukwa chakuti bukhu liri 'wokonzeka' sichikutanthauza kuti pali wina aliyense akudikira kuti awerenge / kugula izo.
Olemba, kaya atulutsidwa ndi nyumba zazing'ono kapena zazikulu, kapena odzifalitsa okha, abwere kwa ife pafupi kuti atulutse tsiku. Ndikukhulupirira chifukwa timakhala mu TYPE, CLICK, HIT 'SEND' dziko, kuti anthu amakhulupirira kuti malonda amachitika mofulumira kuposa momwe amachitira. Chowonadi ndi chakuti chifukwa mauthenga amatsutsana monga momwe zilili, zimatengera nthawi yaitali kuposa phokoso.
Kodi ndi gawo limodzi lofunika kwambiri la malonda omwe mungapereke kwa wolemba ?
Kulongosola koyenda bwino kwambiri kumayamba pamene wolemba akulemba buku - ayambe pamenepo kumanga maubwenzi:
- Ndi ogulitsa malonda akuyamba pokhala makasitomala, omwe amawayamikira
- Ndi olemba mabuku oyang'anira ntchito pokhala otsogolera, podziwa antchito mwa kupita ku zochitika za nthambi, ena ali ndi magulu owerenga. Olembera amalimbikitsa mabuku - mwinamwake tsiku lina.
- Olemba bwino ndi olemba ena pogawana nkhani za ntchito yawo
- Ndi owerenga pochita nawo zamasewero ndi maulendo (kachiwiri, monga Goodreads). Ngati mulemba zinsinsi, romances, sci-fi, pezani anthu okhala pa intaneti ndikukhala membala wothandizira -NOT mwa kuyankhula za bukhu lanu, koma powonjezera mfundo zochititsa chidwi ku zokambirana, kugawana nkhani za olemba ena omwe mumakonda.
- Ndi omwe ali m'bungwe lanu lazamalonda ndi magulu apadera omwe mwawakonda pakuyankhula pazochitika, kumangika kuwoneka ngati gwero lodalirika, kutchula bukhu limene mukulemba ndi kusonkhanitsa ma adiresi ngati n'koyenera.
Kwa olemba pafupi kufalitsa? Malangizo othandiza kwambiri angakhale okhudzana ndi mtundu komanso omvera, koma mobwerezabwereza, ndinganene kuti ndikukonzekera mwachidwi komanso kulumikizidwa pazomwe zimalumikizidwa pa intaneti (ndi tsamba lothandizira kwambiri) komanso malonda a malonda.
Inde, ngati wolembayo ali ndi 500,000+ Twitter, Facebook, YouTube kapena Instagram otsatira, ndingapereke uphungu wosiyana kwambiri wolemba buku .
Malingaliro abwino, akatswiri amalangizidwa kuti azichita chaka chimodzi musanakonzekere kumasula , kotero mutu wa buku, kufotokozera, kulembera kwa olemba, ndi metadata onse akhoza kufotokoza zopereka kuchokera pa zolinga za omvera ndi zolinga za wolemba.
Mtundu Wanu Wachikhalidwe uli ndi zothandiza pa webusaiti yathu - Mndandanda wa Zopindulitsa Zosindikiza .
Kwa Olemba Achikhalidwe ndi Omwe Adzifalitsa Omwe: Mabuku Ogulitsa Masiku Ano
Gulu Lanu Lachidziwitso la Nation ndilofunika kwambiri - kodi mungalankhule ndi zochitika kapena machitidwe omwe ali otsogolera ndi othandizira - zolemba komanso zofalitsa - zosowa ngati msika umasintha?
M'dziko lamakonoli, tikugwirizanitsa ntchito yochita malonda ndi omvera omwe akuwunikira omvera ndi momwe mlembiyo alili womasuka / ochita nawo chidwi ndi owerenga.
Inde, zipangizo ndi mapulatifomu akusintha nthawi zonse, chifukwa chake chitsanzo changa cha bizinesi chimakhala chamadzimadzi, koma mautumiki ofunika ndi otchuka a YEN tsopano akuphatikizapo:
- Ndemanga za Metadata zabukhu ndi webusaiti wolemba. Metadata ndi yochepetsetsa komanso yofunika kwambiri pa malonda lero, potsutsa zovuta za kuzindikira mu m'badwo uwu wamakono.
- Kusindikiza posachedwa kufalitsa ma data chifukwa cha kufunika kwa mawu achinsinsi kusintha.
- Zosangalatsa zamanema. Popeza ndizofunikira kwambiri kuti olemba athe kukhazikitsa maonekedwe awo ndi kuwunikira kudzera m'magulu a anthu ocheza nawo, timapereka coaching imodzi ndi imodzi kuti tithandizire olemba aliyense kupeza mapepala omwe amasangalala nawo. Timapeza kuti akusowa thandizo ndi chitukuko cha machitidwe abwino monga makonzedwe atsopano, omwe amathandiza kuti olemba bwino azikhala ndi nthawi yambiri yolemba mabuku awo.
- Imeli malonda, omwe kawirikawiri amatembenuzidwa bwino kuposa malonda (malingana ndi nthawi zonse monga wolemba ndi omvetsera).
Malangizo abwino ndi zofunikira zidzasiyana mofanana ndi mtundu wa wolemba aliyense, zolinga za omvera, ndi zida zotsatsa. Kwa Mtundu Wanu Wachikhalidwe, ine ndikusonkhanitsa gulu lapaderadera lomwe likukhazikitsidwa ndi zosowa za kasitomala, kuti tigwire ntchito limodzi pa msonkhano wokhudzana. Gulu limagwiritsa ntchito chida chilichonse chomwe tili nacho - zonse zosasinthika komanso zatsopano - kugwirizanitsa olemba ndi owerenga njira yabwino kwambiri.
Kotero, nchiyani chosasinthe zonsezi?
Wolemba sangathe kudzisintha yekha. Ndimayendetsa makampani opanga malonda, koma ndikuwuza olemba omwe akukonzekera kuti adziwonetsere kuti ndalama zoyenera kuzigwiritsa ntchito ndi mkonzi wapamwamba .
Komanso, wolembayo sali woweruza wabwino kwambiri pa mutu wake woyenera . Wolembayo ali pafupi kwambiri ndi ntchito, ndipo sangathe kuyankha ngati watsopano kapena wowerenga angathe. Nditagwira ntchito ndi olemba mazana, ndili ndi ndondomeko yanga yothandiza kuthandiza olemba kupeza maudindo awo abwino.
Bridget, chidziwitso chimene wapereka ndi choopsa. Chilichonse chimene mukufuna kuwonjezera?
Pali zambiri pa nkhaniyi! Pali zinthu zambiri pa webusaiti yathu, ndipo timalandira zochitika zambiri zomwe timapereka mwezi uliwonse ku Conference Confabs yathu komwe amalonda a atolankhani amatsenga okhudzidwa ndi olemba, othandizira ndi anzathu akufalitsa. Izi zimachitika mu Union Square maofesi ndipo tikukhala nawo, kudutsa m'dziko lonselo.
Bridget Marmion
Monga SVP Marketing ya Farrar, Straus Giroux, Random House ndi Houghton Mifflin Harcourt, Marmion adalenga ndi kutsogolera ntchito zomwe zimagulitsa malonda ogulitsa kwambiri, ndipo akuyang'anira zofalitsa ndi malonda, zachikhalidwe ndi digito, kwa akuluakulu ndi mabuku a ana. Iye wakhala Pulezidenti wa AAP Komiti Yogwira Ntchito Zamalonda ndipo ali ndi mauthenga ochuluka ndi luso muzitsulo zonse kuphatikizapo malonda, K-12, koleji, laibulale, pa intaneti ndi malo ogwira ntchito. Mu 2012, Marmion adayambitsa Expert Nation, Inc., ntchito yothandizira zonse.
Tsatirani Bridget / YEN
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