Kodi Bukhu la Malonda Ndi Chiyani?
Kawirikawiri, ntchito ya dipatimenti yogulitsa mabuku mu nyumba yosindikiza mabuku ndi kuthandiza magalimoto osiyanasiyana ogulitsa malonda kutenga bukhu lanu kutsogolo kwa ogula sitolo, ogulitsa mabuku ndi njira zina, kuti atsimikizire kuti buku lanu liripo ndipo kupyolera mwa iwo kwa ogulitsa anthu.
Ogulitsa pamsika amagwiranso ntchito kuyendetsa ogulitsa pa intaneti (m'nyumba zina izi zimapita ku dipatimenti yotchuka).
M'nyumba yosindikiza mabuku, buku lililonse limapatsidwa "woyang'anira malonda" kapena "wotsogolera malonda." Wogulitsa uyu akugwira ntchito pa maudindo ambiri nthawi iliyonse. Kwa mabuku odzifalitsa , ena kapena ntchito zonse zamalonda zogulitsa mabuku angapangidwe kuchokera ku msonkhano wotsatsa zokha kapena kuchokera kwa othandizira ena osindikizira mabuku (pa mtengo).
Koma ngakhale inu mukubwera mozungulira kuti mukhale wolemba, kumvetsa ntchito za chikhalidwe cha malonda a bukhu kudzakuthandizani kuti muyambe kusindikiza bukhu lanu:
Ndondomeko Yogulitsa Zolemba
Kumayambiriro kwa nyengo yosindikizira (kapena, posakhalitsa pamene wolemba atumiza funso la wolemba wake ), wogulitsa amayamba kugwira nawo ntchito kuti athandize owerenga omwe angathe kuwerenga buku, kukula kwa msika wa bukhu, ndi njira kuti ndibwino kuti muwafikire owerenga amene angakhale ndi chidwi ndi bukhuli.
Malingana ndi njirayi, wogulitsira amapanga ndondomeko yamalonda yogulitsa malonda (zomwe zimaphatikizapo zina kapena zinthu zonse 2 - 6 m'munsimu).
Zambiri mwazinthu za malonda-monga malonda apadera oyang'anira malonda, malonda a malonda, malonda, malonda, etc. - Kuwononga ndalama, ndondomeko yamalonda ikugwiritsidwa ntchito malinga ndi chiwerengero cha bajeti yogulitsa malonda.
Pofuna kupeza mabuku akuluakulu omwe amafuna ndalama zambiri kwa wofalitsa, nthawi zina dipatimenti yopanga mabuku imabweretsedweratu ngakhale kuti bukhuli lisanayambe-ndipo ngati lamulo la thupi, wofalitsa adalandira kuti apeze bukuli , yaikulu ya malonda.
Bukhu la Zogulitsa Zamalonda ndi Bukhu la Malonda a Malonda
Bukhulo lisanatulutsidwe, dipatimenti yotsatsa malonda ikugwira ntchito ndi dipatimenti yopititsa patsogolo kukonza malonda omwe amagwiritsidwa ntchito pa bukhu lililonse, monga momwe akufotokozera m'ndandanda wa nyengo ya wolemba. Dipatimenti yogulitsira ntchito imagwiritsa ntchito izi kuti iziwonetse bukhu kwa ogulitsa malonda, ogulitsa katundu, malo ogulitsa mphatso, ma libraries , ndi zina. Chithandizo ichi chimaphatikizapo kupezeka kwa bukhu kulikonse kwa mafakitale amalonda, monga BookExpo America kapena mawonetsero ogulitsa omwe akugwiritsidwa ntchito ndi wogulitsa wogulitsa mabungwe.
Zolemba-Zogulitsa Zophatikizira Zamakono
Dipatimenti yotsatsa malonda ili ndi udindo woyang'anira kapangidwe ndi kulengedwa kwamasitolo, ma bookmarks, ndi zipangizo zina zomwe zimalimbikitsa mabuku kwa wogula payekha. Dziwani kuti, pakuwonjezeka kwa njira zamalonda zamalonda zamalonda, malonda awa omwe amagulitsa mtengo ndi osindikizira ndi ochepa kwambiri.
(Zindikirani kuti pazinthu zamtundu wa njerwa zamatabwa , monga Barnes & Noble , mfundo zotulutsira malonda - mwachitsanzo, kupezeka kwa bukhu pazomwe zikuwonetsedwa pa nyengo - zatsimikiziridwa ndi akaunti, osati malonda a wofalitsa dipatimenti, ndipo amalipidwa chifukwa cha ndalama zogulitsa zovomerezeka za akaunti, zomwe zimatchedwa "co-op".)
Zolinga zamanema ndi Blogger Campaign Development
M'mabuku ena osindikizira, kufalitsa kwa olemba olemba mabuku ndi othandizira ena okhudzana ndi mabungwe akugulitsidwa ku dipatimenti yogulitsa; m'nyumba zina, olemba mabulogi amaonedwa kuti ndi mbali ya ma TV ndi kuwatumizira zambiri zokhudza mabuku omwe akufalitsidwa akupita ku dipatimenti yotchuka .
Ngakhale kuti magulu ena othandizira anthu amtundu wa anthu angapangidwe m'nyumba (kwa mabuku akuluakulu a bajeti), chikhalidwe cha anthu nthawi zambiri chimagwera kwa wolemba monga gawo la chitukuko cha nsanja.
Kutsatsa
Pamene kusindikiza malonda kwatha, kumakhalabe mu magalimoto monga The New York Times Book Review ; malonda a pa Intaneti amapezeka kwambiri. Dipatimenti yogulitsira malonda ndi bajeti ya malonda a bukhu amadziwa ngati, ndi liti pamene buku lidzalengezedwe. (Ndiponso, malonda omwe akuchitidwa m'malo mwa bukhu koma amangirizidwa ku akaunti yapadera ayenera kuti analipidwa chifukwa cha co-op.)
Kupereka ndalama ndi Kupititsa patsogolo
Makampani omwe malonda omwe amagwirizana ndi omvera a mabuku nthawi zina amathandizidwa kuti athandizire mabuku othandizira kupititsa patsogolo. Mwachitsanzo, kampani ya chakudya ikhoza kupititsa patsogolo mphoto ya cook cook kapena kupereka pa webusaiti yawo. Zothandizira ndalama ndi ntchito zopititsa patsogolo ndikuphatikizanso maofesi ena (malonda apadera, kulengeza ngati ulendo wa mabuku ukukhudzidwa).