Q & A yomwe ili ndi wopambana wogulitsa bukhu la adakali Adrienne Sparks
Choyamba, pambali: kusindikiza makampani malingaliro a frontlist vs. mabungwe a backlist : Ngakhale kuti nthawi ikusiyana ndi ofalitsa osiyana, buku limatengedwa kuti "kutsogolera" kuchokera pamene ilo latulutsidwa kumene kumsika mpaka pa njerwa ndi matope kapena masitomala osungira mabuku asanu ndi limodzi miyezi kapena apo.
Mutu wam'mbuyo ndi buku limene lakhala likugulitsidwa kwa miyezi 6 pachaka.
Mmene Mungagulitsire Bukhu Lomwe Linangotulutsidwa
Valerie: Kodi mumagulitsa bwanji bukhu latsopano? Kodi njira yotsatsa ndi iti?
Adrienne: Maina apamanja amayenera "kuwonetsedwa" kwa ogula, ndicho chifukwa chake "atsegulidwa" kumsika . Ndi chifukwa chakuti ofalitsa ayenera kupanga ogula bukhu akudziwa zomwe buku latsopano likukamba-ndi kuwapatsa zifukwa zomwe ayenera kugula.
Chifukwa chakuti ambiri amalembedwa chaka chilichonse, mabuku otsogolera amatsutsana wina ndi mzake ku malo osungiramo mabuku, malo opititsa patsogolo komanso opanga mauthenga, komanso ndalama zogulitsa zomwe zimapereka malonda awo. Iwo ali ndi mwayi pokhudzana ndi kupeza bukhu lofalitsidwa chifukwa zamalonda - monga opanga TV ndi olemba magazini - akufuna kufotokoza chinachake chatsopano ndi chatsopano.
Pogwiritsa ntchito malonda, ofalitsa amayesa kulengeza za mabuku atsopano ndikupanga malonda pogwiritsa ntchito njira zosiyanasiyana, monga kuonetsetsa kuti malo ogulitsa mabuku a njerwa ndi matope amasonyeza bukuli m'madera othamanga kwambiri komanso ogulitsa malonda a pa Intaneti akulemba bukuli. ma campaign otsatsa -mail.
Momwe Mungagulitsire Bukhu la Backlist
Valerie: Ndipo mumagulitsa bwanji bukhu lobwezera? Kodi njirayi ikusiyana bwanji?
Adrienne: Malo osungiramo mabuku amalembera, ndipo mabungwe okhawo amene amagulitsa malonda kapena omwe ali m'gulu lazomwe akukweza mmudzi amapeza malo pa shelefu. Koma ofalitsa ambiri a chikhalidwe amapereka zochuluka za ndalama zawo kuchokera kumbuyo kwawo ndipo ena amagwiritsa ntchito amalonda omwe amayang'ana kwathunthu pa kulimbikitsa mabuku obwereza.
Komanso, kuwonjezeka kwa malo ogulitsira malonda, kuwonjezeka kwa e-mabuku, ndi kuchuluka kwa makina opangira makina opangira zosokoneza zawonetseratu zosiyana pakati pa mabuku otsogolera ndi olembera. Malo ogulitsira digito amaika mabuku onse - zofalitsa zatsopano ndi zolemba zofanana - pa malo opanda malire operekedwa ndi kachesi. Mfundo yakuti mabuku obwezeretsa tsopano alipo nthawi zonse, komanso kusintha kwa zizoloŵezi zofufuzira kwa ogula, zakhala zikupanga kusintha kwakukulu m'masewera osindikizira ndi malonda. Iyi ndi uthenga wabwino wa zotsatira zogulitsa zomwe zingapezeke m'mabuku am'mbuyo.
Mtsitsi Wotsatsa Malonda a Buku Lapamwamba
Valerie: Ndi chitsanzo chiti cha polojekiti yotsatsa malonda?
Adrienne: Chomwe chimabwera m'maganizo ndi ntchito yophunzitsira bwino buku la Keith Thomson m'buku la Pirates of Pensacola . Bukuli ndilo buku lobwezera, koma ndi kumasulidwa koyamba kwa digito, tinagwirizanitsa njira zamalonda zamakalata zotsatsa ndondomeko zamabuku kuti tipeze omvera atsopano.
Tsopano, kuposa kale lonse, njira zamakono zogulitsa zamalonda zamakono zomwe zimagwiritsidwa ntchito polemba ndondomeko zatsopano zingagwiritsidwe ntchito ndi kupambana kwakukulu kwa maudindo omwe amatchulidwa ngati otsatila.
Adrienne Sparksark Sparksarketing.net ndi mlangizi wa zamalonda amene adayambitsa malonda a malonda kwa olemba oyamba komanso mabungwe ambiri a New York Times , monga mabuku a Pat Conroy ndi Jonathan Lethem. Analandira mphoto ya Ad Age Entertainment Marketer ya Chaka cha ntchito yake pamsonkhano wa Da Vinci Code .