Dziwani Otsatira Anu Otsatira ndi Ambiri
Kodi makasitomala anu ndi achichepere komanso aang'ono? Kapena kodi makamaka ali okalamba ndi osamala kapena onse awiri? Kodi bizinesi yanu ili m'dera lamapiri, kapena m'madera akumidzi? Awa ndi ena mwa mafunso omwe mungaganizire posankha ntchito yamalonda.
Dzina limene lingagwire ntchito m'dera limodzi lingakhale lopwetekedwa m'malo ena. Mwachitsanzo, pali chipangizo chamagetsi chamagetsi ku Philadelphia chotchedwa Doggie Style. Anthu akuluakulu a mumzindawu amapeza dzina lamalonda lomwe limasangalatsa. Koma dzina limeneli silikanapita bwino ngati bizinesi ili mkati, nkuti, tawuni yaying'ono ku Utah ndi anthu ambiri a Mormon.
Ndikoyenera Kukhala ndi Dzina Lokondweretsa
Pakalipano, akatswiri ambiri amalonda amanena kuti munthu ayenera kupeĊµa kukhala wochuluka kapena kitschy akamatchula bizinesi. Malinga ndi malonda apamtima akukhudzidwa, sindimagwirizana. Malingana ndi malo a bizinesi ndi omvera anu, izi zikhoza kukhala zoyenera bwino, ndipo mukhoza kusewera ndi dzina lanu la bizinesi.
Mwachitsanzo, pali bizinesi ziwiri ku West Hollywood wotchedwa Barkingham Palace ndi Chateau Marmutt. Momwe tawuniyi imadziwika kuti ndi yozolowereka komanso yowoneka bwino, mayina awa amagwira ntchito.
Mu dera la South Jersey lomwe lili losauka kwambiri, lomwe lili kumbuyo kumene ndikukhala, pali ntchito yodzikongoletsera ya petri yotchedwa Barkin 'Bubbles, ndi bizinesi ya pet-furry yotchedwa Furry Godmother Pet Sitting.
Mayina awa ndi abwino, mpaka pomwe ndi othandiza.
Zimene Simuyenera Kuchita Mukatchula Bzinthu
Chinthu china chofunikira kukumbukira ndikupewa mayina a malonda omwe angakhale nawo okhumudwitsa awiri kapena osatembenuza bwino m'zilankhulo zina, makamaka pa masitolo m'madera osiyanasiyana.
Sungani Dzina la Bzinthu Kukhala Losavuta
Onetsetsani kuti mumasankha dzina losavuta kufota ndi kulitchula, sili lovuta kwambiri, momveka bwino, limasonyeza zomwe bizinesi limapereka, ndipo lidzagwirizana mosavuta ndi mawonekedwe anu, malonda anu, makadi a bizinesi ndi malo ena omwe inu idzalimbikitsa bizinesi yanu.
Sankhani Dzina Labizinesi Limene Limakusokonezani
Sikuti izi zimapangitsa kuti bizinesi ikhale yabwino, koma ndi njira yabwino yopezera kusamalidwa kwaufulu, zomwe ndizofunika kwambiri kuziganizira polemba bizinesi. Choncho munthu ayenera kufufuza kuti atsimikizidwe kuti dzina silinali chizindikiro. Mukhoza kufufuza webusaiti ya US Patent ndi Trademark kuti mudziwe zambiri za izi.
(Mukangosankha dzina la bizinesi, musaiwale kuti mwalemba, kuti muteteze.)
Ngati yanu ndi bizinesi yamagulu komanso yogwiritsidwa ntchito, njira imodzi yomwe mungathe ndikuphatikizapo dzina lanu (ilo lingakhale lanu loyamba kapena lalitali, malingana ndi zomwe zimagwira ntchito bwino) posankha bzinthu. Kwenikweni, izi zimapereka kukhudzidwa kwapadera paokha ndikuthandizani kukhazikitsa bizinesi yanu yamagulu kupatula pa masitolo akuluakulu .
Ndizoganiziranso kufotokozera mwachidule zomwe bizinesi yanu ikupereka .
Mwachitsanzo, ngati bizinesi yanu yapamtunda ikugwiritsanso ntchito zakudya zachilengedwe, mungathe kuphatikizapo: "Smith's All-Natural Pet Shop."
Malangizo Okutcha Malonda Apaulendo
Kutchula bizinesi ya eCommerce ndi ballgame yosiyana. Chifukwa chimodzi, chifukwa simukudalira kuti mukuyenda mumagalimoto, nkofunikira kutenga zinthu monga search engine optimization (SEO) kuganizira. M'mawu ena, dzina lanu la webusaiti yanu liyenera kupezeka mosavuta pamene anthu akufufuza Webusaiti kwa kampani yanu ndi katundu amene mumanyamula.
Chifukwa kuti intaneti tsopano ili ndi mawebusaiti ambirimbiri ndipo mayina ambiri atengedwa, chidziwitso kuphatikizapo kuphweka n'kofunika. Chitsanzo chimodzi, yesetsani kufufuza Google kuti mupeze "zakudya zachilengedwe zapansi." Mudzawona zomwe mukutsutsana nazo ndipo mukhoza kudziwa njira zosiyana ndi zina.
Izi zimagwirizananso ndi njerwa ndi matope ndi mabizinesi ena okhala ndi malo, chifukwa anthu tsopano akudalira kwambiri kufufuza kwa intaneti kusiyana ndi masamba abwino a Yellow Pages pamene amayesa kupeza mitundu yambiri yamalonda.
Kotero inu mukufuna kuti mukhale pamwamba pa mndandanda pamene anthu amachita zochuluka zaderalo.
Kachiwirinso, fufuzani mwapadera ku malo anu kwa chinachake monga zakudya zachilengedwe zapachilengedwe ((tawuni kapena dera lanu lonse) ndipo muwone zomwe zikubwera.
Pamene Shakespeare adalankhulapo, "Rosa ndi dzina lina limanunkhira ngati lokoma," kubwera ndi dzina labwino la bizinesi yamagulu ndi chimodzi mwa zinthu zomwe zimathandiza kutsogolo kwa fungo labwino.