Zappos amalenga ndi kulimbikitsa chikhalidwe chake cha chikhalidwe. Malo ogwira ntchito omwe amaperekedwa kwa ogwira ntchito sangakopeko aliyense wofufuzira ntchito ndipo si ogwira ntchito iliyonse. Koma, anthu omwe amagwirizana ndi chikhalidwe chawo amalimbikira kugwira ntchito Zappos.
Pa zokambirana ndi Rebecca Henry, yemwe kale anali Mtsogoleri wa Human Resources kwa Zappos, zifukwa zikuluzikulu zidaonekera.
Kampaniyo imasankha mosamala zomwe chikhalidwe cha chikhalidwe chimawoneka ngati chikuwoneka bwino ndikuchirikiza chikhalidwe chimenecho kupyolera mu machitidwe onse ogwira ntchito ndi ogwira ntchito.
Kampaniyo inalongosola chikhalidwe chake cha chikhalidwe ndi mfundo zake khumi zofunika . Ntchito za HR ndi kayendetsedwe ka ntchito zakhazikika, zolemba za ntchito za ogwira ntchito , ntchito yolemba , ntchito yophunzitsira ntchito ndi malo ogwira ntchito tsiku ndi tsiku kukumbukira ndi kulimbikitsa mfundozi ndi antchito, alendo, makasitomala, ndi othandizira:
- Pulumutsani WOW Kupyolera mu Utumiki
- "Landirani ndi Drive Change
- "Pangani Zosangalatsa ndi Zochepa Zambiri
- "Khalani Adventurous, Creative, ndi Open-Minded
- "Tsatirani Kukula ndi Kuphunzira
- "Mangani Ubale Woyamba ndi Woona Mtima Ndi Kulankhulana
- "Mangani Magulu Oyenera ndi Mzimu Wa Banja
- "Pangani Zambiri Pang'ono
- "Khalani Okhudzidwa ndi Okhazikika
- "Dzichepetseni"
Zappos amatenga zochitika tsiku ndi tsiku zomwe zimalimbitsa chikhalidwe chake cha malo ogwirira ntchito osangalatsa omwe ndi ochepa chabe.
Ndili ndi antchito ochuluka a call center, izi ndi zomveka. Tengani mfundo izi, ngati n'kotheka, ndi kuzigwiritsa ntchito kuti mutsimikizire chikhalidwe kuntchito kwanu.
- Gulu lophunzitsa limaphunzitsa antchito pa mtengo uliwonse. Kotero, wogwira ntchito aliyense amamva uthenga womwewo, amaphunzira makhalidwe ake, ndipo amadziwa makhalidwe omwe akuyembekezeka kuti azikhala amtengo wapatali tsiku ndi tsiku kuntchito. Ophunzitsawo alipo kuti aphunzitse mipata yamtengo wapatali.
- Ntchito yogwirira ntchito ku Zappos ikufanana ndi kukondana kusiyana ndi chizolowezi cholemba ntchito. Mwachitsanzo, a Henry adapezeka pamsonkhanowo kuti adziwonetse gulu la anthu ogulitsa malonda ndipo adagwirizanitsa ndi antchito a Zappos pazochitika zosiyanasiyana zazakhazikika kwa miyezi inayi asanavomereze mgwirizano wawo. Pamene chibwenzi sichitha kukhala chovuta pa ntchito iliyonse, antchito asanalembedwe, adzakumananso ndi antchito ambiri ndipo nthawi zambiri adzapita ku dera linalake kapena kampani. Izi zimathandiza antchito omwe sakhala nawo mu zokambirana kuti akumane ndi wogwira ntchitoyo mwachindunji.
- Zappos amatsatira mwambo mwakuya ndikugwira ntchito pang'onopang'ono. Miyezi ikhoza kudutsa pakati pa chiyambi choyankhulana ndi munthu wogwira ntchito pa HR komanso ntchito yeniyeni. Ngati wogwira ntchitoyo sangathe kupititsa kuyankhulana ndi chikhalidwe (50% ya kulemera kwake), iye sanaitanidwe kukakumana ndi woyang'anira ntchito ndi antchito ena. Ngakhale kuti ndalama zonse sizingatheke, Zappos amaphunzira ntchito yoyamba.
- Ofunsana apanga mafunso asanu ndi asanu kapena asanu ndi limodzi omwe amawunikira omwe amawunikira mgwirizano wa olemba limodzi ndi mfundo zonse za Zappos zomwe tanena kale. Njirayi yolankhulana imathandiza ofunsa mafunso kuti azindikire momwe angaphunzitsire kukwaniritsa chikhalidwe ndi kusonyeza luso lofunikira.
- Wofunsayo aliyense amapereka ndemanga zenizeni zokhudza ofuna; Zolemba zina zimafuna mgwirizano kuchokera kwa ofunsa mafunso, voti ina. Ofunsana nawo ammudzi amalowa mwachindunji mu kompyuta. Amayankha mafunso enieni omwe atsatiridwa ndi mawonekedwe aulere omwe amawunika maganizo awo omwe ali woyenera pa Zappos.
- Ngati mwapatsidwa ntchito ndi Zappos, mukhoza kuyembekezera kuti mumathera mafoni oyendetsa masabata atatu kapena anayi oyambirira pa malo awo oitanira ma TV kuphunzira momwe mungayankhire pa zosowa za makasitomala. Ngakhale ichi ndi chiyambi cha moyo wa bizinesi, ndi njira yabwino yothandizira makasitomala chaka chonse. Zappos sagwira antchito osakhalitsa pa nyengo yochuluka, choncho ogwira ntchito onse akuyembekezeredwa kulemba kuti asinthe maofesiwa kuti akakhale ndi nthawi yotanganidwa monga maholide. Maphunziro oyambirira amalola antchito kutumiza makasitomala mwaluso. Nthawi yowonjezera ikubwera, wogwira ntchito aliyense amaika maola khumi pa sabata ku chipinda choyitanira.
- Pambuyo pa nthawi yawo, akuluakulu a Zappos amaperekedwa $ 3,000.00 kuchoka ku kampaniyo. Inde, mwamva zimenezo molondola. Siyani. Ngati simunakhale Zappos, ndikudzipereka ku zolinga ndi chikhalidwe, kampaniyo ikufuna kuti mutuluke. Tengani ndalama, komabe, ndipo simungabwererenso.
- Kuwuka kwa Zappos kumachokera ku luso la zomangamanga ndi luso. Ogwira ntchito amatha kuyesa luso komanso kulandira malipiro . Kuwuka sikumabwera kuchokera ku schmoozing ndi abwana kapena zinthu zina zomwe sizingatheke. Ogwira ntchito pamsonkhanowu akuyembekezeka kukhalapo kwa maitanidwe a makasitomala 80 peresenti ya nthawi ndipo awa ndi omwe antchito akuyenera kumakumana nawo. Miyezo siidakalipo kwa oyang'anira pakati pa akuluakulu oyang'anira ntchito zonse.
- Woyang'anira aliyense akuyembekezeredwa kutenga 10-20% pa nthawi ya dipatimenti pa ntchito zomanga timagulu. Izi zimapangitsa ogwira ntchito kukhala omasuka ndi chikhalidwe, wina ndi mzake, ndipo amalimbikitsa maubwenzi omwe amatsatira mfundo zazikulu zomwe Zappos amalonjeza. Zochita zimachokera ku dioramas zotsutsana kuchokera ku mafilimu muzinthu za ogwira ntchito ku dipatimenti yosungira katundu yovala mazira a Easter. Dipatimenti zosiyanasiyana zimatuluka nthawi zonse. Zappos amalimbikitsa zochitika zingapo za banja pachaka ndi zochitika zitatu zazikulu zokhudzana ndi kampani: chikondwerero cha chilimwe, phwando la January ku Tony Hsieh, ndi phwando la ogulitsa omwe antchito ndi mabanja amapezekapo. Kuwonjezera apo, Zappos amakhala ndi zochitika zing'onozing'ono zazing'ono zitatu monga zisudzo, maphwando a bowling, ndi zina zotero.
- Otsogolera ndi ofunika pa Zappos polimbikitsa chikhalidwe cha kampani. Otsogolera akulipiritsa ndi moto, koma ayenera kuchita ndi kuthandizira anthu. Otsogolera amapanga ntchito ; kuyitana ndiyeno perekani ntchito yolembedwa. Otsogolera alowetsa deta mu mawonekedwe a kalata kuti azikhala osagwirizana.
- Kuyesedwa pa Zappos kumalimbitsa chikhalidwe. Otsogolera amayendera zochitika m'malo mochita zoyezetsa ndikupereka antchito malingaliro awo pa chikhalidwe chawo komanso momwe angapititsire. M'dziko lomwe limapereka mpikisano pogwiritsa ntchito mayesero apamwamba, izi ndi zomveka.
- Otsogolera ali ndi udindo wopanga njira za ntchito m'matawuni awo. Iwo ali ndi njira yowonetsera ntchito kwa aliyense wopereka ndi njira yopambana ya nyenyezi kwa anthu omwe apambana. Kukhala ndi miyambo ya chikhalidwe ndizofunikira kwambiri pa ntchito.
- Ogwira ntchito pakhomo amapatsidwa mphamvu zothandizira makasitomala. Ku Zappos, ogwira ntchito makasitomala samagwira ntchito kuchokera palemba ndipo amalimbikitsidwa kugwiritsa ntchito malingaliro awo kupanga makasitomala akusangalala. Iwo sayenera kupempha chilolezo kwa bwana kuti apereke makasitomala awo chinthu china. Ndi malonda oposa 75% ochokera kwa makasitomala obwereza, amalephera.
- Zappos ali ndi buku la chikhalidwe limene limalembedwa ndi antchito chaka chilichonse. Zimamveketsa momwe anthu amamvera za chikhalidwe cha Zappos ndi momwe amalimbikitsira ndikulitsa chikhalidwe tsiku ndi tsiku. Malamulo omwe akugwiritsidwa ntchito ndi ogwira ntchito amawatsindika ndi kulimbikitsa chikhalidwe cha Zappos. Zappos amapereka mabuku awa a chikhalidwe kwa aliyense amene amayendera kampaniyo kapena kulemba imelo ku kampaniyo ndikupempha kuti ayambe.
- Zappos amapereka maulendo a kampani ku Henderson, NV. Ali ndi wantchito yemwe amakonza maulendowa ndipo kampaniyo idzakutengani ku bwalo la ndege ndikukubweretsani ku malo awo ngati mwafika ku tawuni kwa ulendowu. Oyendera alendo amakumana ndi antchito, amadabwa ndi ntchito zodzikongoletsera, amayang'ana bizinesi ya tsiku ndi tsiku, ndikufunsa mafunso okhudza malo ogwira ntchito komanso chikhalidwe. Ogwira ntchito akuoneka kuti ndi onyada kusonyeza malo awo odyera, okweza, okongoletsedwa amanena anthu angapo omwe ndikudziwa omwe atenga ulendo. Alendo amalandiridwa pamakona onse podandaula, kugwira ntchito, ndikuyimbira maulendo ochepa. Zany, zosangalatsa, ndi zochepa chabe.
- Pochita zomwe adayambitsa, pamene ndinayankhula ndi amayi Henry, m'masiku atatu ndi anayi omaliza a ogwira ntchito atsopano omwe akugwira ntchito ku call center, ogwira ntchito atsopano amagwira nawo ntchito yofunafuna anthu ofuna kuwombera anthu kuti awakomane ndi kupeza zinthu zokhudza kampani.
- Dipatimenti yonse ya antchito akuitanidwa kuti apite maphunziro awo atatha kumaliza ntchito yawo yochezera ndi kuyendetsa mbalame. Ogwira ntchito amamaliza maphunziro awo mpaka kawirikawiri nyimbo monga Pompomp ndi Mavuto , zikalata zomwe zimaperekedwa pa siteji, komanso ndi kuyamikira kwa mabanja awo ndi maofesi atsopano omwe akulira m'makutu awo pa mwambowu.
- Pambuyo pophunzira pulogalamu yamaphunziro, kuyendetsa mkangaziwisi, ndi kumaliza maphunziro, dipatimenti ya ogwira ntchitoyo imatenga komanso imapereka chithandizo cha ntchito ndipo ikupitiriza kulimbikitsa makampani. Dipatimenti iliyonse yakhazikitsa ndondomeko yawo yomwe ingathandize kuti ogwira ntchito atsopano apambane.
- Zappos antchito Othandizira anthu kuti apambane ndi anthu. Gulu la gululi limapereka misonkhano yothandizira kampani monga buku la ogwira ntchito.