Kulankhulana Mogwira Mtima Kumayambira ndi Phunziro Lomveka
Kusunthira anthu si matsenga-zonse zokhudzana ndi kulankhulana bwino.
Aliyense angathe kukambilana bwino pogwiritsa ntchito chida chosavuta kudziwa chifukwa chake uthenga uliwonse umagwira ntchito kapena sagwira ntchito, komanso momwe ungakhalire wabwino. Imatchedwa 4Cs Model, yomwe imaimira Kumvetsetsa, Kulumikizana, Kukhulupirira, ndi Kugonana. Chitsanzo cha 4Cs chinakhazikitsidwa poyamba ngati chida choyesa kufufuza zotsatira za malonda ndi malonda. Mankhwala monga Dunkin 'Donuts, Suave Shampoo, ndi Breyers Ice Cream anagwiritsa ntchito 4Cs Model kuti ayambe kupanga malonda omwe amalankhula ndi anthu komanso amalumikizana ndi ogula awo.
Uthenga wabwino ndikuti simukuyenera kukhala mlembi wamaluso kapena malonda kuti mukwaniritse mauthenga . Kukongola kwa 4Cs Model ndikumveka kosavuta kumvetsa komanso kosavuta kugwiritsa ntchito kulankhulana kulikonse kumene mumapereka kuntchito ngati ndizolembera, imelo, nkhani yamakalata, malonda, PowerPoint, kapena blog.
Mukakhala ndi chizoloŵezi chogwiritsa ntchito 4Cs ku mtundu uliwonse wa mauthenga omwe mumapanga , mameneja, ogwira nawo ntchito, makasitomala, ndi makasitomala adzazindikira.
Mchitidwe wa 4Cs wa Kuyankhulana Kwabwino Pa-Ku-Kukulitsa
Chitsanzo cha 4Cs ndi chida chothandiza kufufuza mozama njira zosiyanasiyana zolankhulirana: zomwe zikugwira ntchito, zomwe sizigwira ntchito, ndi chifukwa chiyani.
4Cs ikhoza kuyesa kulankhulana kwa malonda, komanso kulankhulana kwa bizinesi, kulankhulana kwa ndale, zosangalatsa, ndi kulankhulana kwa munthu aliyense tsiku ndi tsiku, kuchokera ku imelo ndikulemba mabungwe kuti akambirane.
Kumvetsetsa
Kodi omvera amapeza uthenga, lingaliro lalikulu, mfundo? Kodi uthengawu umalankhulana nthawi yomweyo? Kodi omvera angathe kusewera ndi uthengawo? Izi zimatsimikizira kuti amazipeza ndipo C yoyamba ikugwira ntchito. Nazi malingaliro atatu a kumvetsa bwinoko:
- Pangani uthengawo momveka bwino.
- Kubwereza kumathandiza. Awuzeni zomwe mukufuna kuwauza; chotsatira, kuwawuza iwo; ndi kuwauza zomwe mwawauza.
- Khalani ophweka-musapite mozama kwambiri.
Kulumikizana
Kulumikizana ndi malingaliro kapena uthenga wovomerezeka kumatanthawuza osati kuti omvera "amachipeza," koma kuti zimayanjananso ndi iwo, zimakhala ndi tanthauzo ndi zofunikira kwa iwo, ndipo kawirikawiri zimayambitsa zosayankhula kapena zamaganizo: kukhumudwa, chisangalalo, mkwiyo, chilakolako , chimwemwe, chimwemwe, chisoni, ndi zina zotero. Pamene kugwirizana kulipo, kumayambitsa makhalidwe atsopano ndi zochita.
Kukhulupirira
Omvera akuyenera kukhulupirira yemwe akunena (mawu a mtundu kapena mthenga), zomwe zikunenedwa, ndi momwe akunenedwa. Apo ayi, kugwirizana kulikonse kumayamba kusweka-mwamsanga.
Chikhulupiliro ndi chofunikira C, chifukwa omvera amatha kumvetsa uthenga wa communicator, ndipo ngakhale kugwirizana nawo pamalingaliro, ndikuyambanso kutembenuka ndikumanena kuti kuchokera kuzinthu zenizeni: kampani, woyimira ndale, woyang'anira, chirichonse Ndimagula.
Kugonana
Mu mauthenga, kupatsirana ndi chinthu chabwino. Mukufuna kuti omvera anu agwire uthengawo, athamangire nawo, ndi kuulengeza. Ganizirani za nthawi yomaliza yomwe mwawonera malonda a TV omwe anali okondweretsa kapena ochenjera omwe munakambirana nawo ndi abwenzi anu, mwadzipeza nokha, kapena munabwereza mawu otchulidwa pazokambirana. Ndizo zofalitsa.
Pofalitsa, uthenga uyenera kukhala wamphamvu, watsopano, wosiyana, komanso wosaiwalika. Kuyeneranso kutulutsa maganizo omveka bwino, kukhala ndi malingaliro abwino, kulimbikitsa zolinga zochita chinachake, ndikupangitsa kuti ziwonetsedwe.
Ikani 4Cs mu Ntchito kuti Uyankhule Mogwira Mtima
Gwiritsani ntchito 4C-ing kuti muyankhulane mogwira mtima ndipo idzakhala yachiwiri kwa inu. Yesani izi. Ikani 4Cs ku zamalonda kapena nkhani yomwe mumawona kapena kumva lero pa TV kapena pailesi. Kodi mwalandira nthawi yomweyo? Kodi izo zimapangitsa kuti ayambe kuganiza mozama? Kodi iwo anali okhulupirira?
Kodi mumamva ngati uthengawu ukukhudzidwa ndikukupangitsani kufuna kuchita zinazake? Kapena yesani 4Tengani maimelo ena omwe mumalandira lero. Mudzawona mwamsanga chifukwa chake mauthenga amagwira ntchito ndipo sagwira ntchito. Kuwona mauthenga kudzera pa lens la 4Cs kudzakuthandizani kumvetsetsa mavuto anu oyankhulana ndi mauthenga.
Mukangoyamba mauthenga a 4C-ing, anu ndi a anthu ena, mukuyang'ana mwa luso lothandizira kumvetsetsa, kulumikizana, kukhulupilika, ndi kukhudzidwa, kudzakhala chizolowezi.
Mudzakhala wophunzira powerenga chinthu chophweka ngati memo ndikumvetsetsa chifukwa chake mwakukongoletsera ndipo mukufunitsitsa kuchitapo kanthu, kapena chifukwa mwamsanga mwaligwiritsa ntchito mu fayilo yozungulira. Pamene mumaganizira kwambiri ndikugwiritsa ntchito 4Cs ku mauthenga anu, mutha kukhala ochita bwino pa chilichonse chomwe mukuchita.