Nchifukwa chiyani mtengowu?
Mtengo wamtengo wapatali ndi chizindikiro, osati matenda.
Choyipa chenicheni ndi mtengo. Kampani yomwe imapanga ndi kugulitsa tsitsi siikwanitsa kuyika mtengo wake pa $ 1000 burashi chifukwa palibe amene angayigule; ena opanga tsitsi lopaka tsitsi ambiri ayamba kale mitengo yotsika kuposa iyo. Kotero mtengo wa chinthu sungapitirire mtengo womwe ulipo ndi makampani ena omwe amapanga chinthucho. Kampani ikhoza kuyika mtengo wake wokwera kuposa wautali ngati iyo ikhoza kukhala ndi ndondomeko -zipangizo zamakono, mwachitsanzo, kapena mankhwala omwe amagwira ntchito mwamsanga kapena mochuluka kuposa ena.
Kuti akhalebe bizinesi, kampani iyenera kukhala ndi mtengo umene uli wapamwamba kusiyana ndi ndalama zake zopangira mankhwalawa. Apo ayi, izo zidzatayika ndalama pa gawo lirilonse limene likugulitsa. Kampani iyenera kugwiritsa ntchito mtengo womwe uli wofanana ndi omenyana nawo. Chinthu chokha chomwe chingathe kulamulira ndizofunika. Choncho makampani amagwiritsa ntchito njira zogwira ntchito komanso zotchipa kwambiri popanga ndi kugulitsa katundu wawo, kuti apange phindu lokwanira.
Kampani yomwe imabwera ndi njira yotsika mtengo yopangira mankhwalayo ili ndi mwayi wosunga mtengo pa mlingo womwewo kapena kupatula ndalamazo kwa ogula mwa kuwononga mitengo yake. Mwachizoloŵezi, makampani pafupifupi nthawizonse amasankha kuchepetsa mitengo. Chifukwa chake n'chakuti mitengo yapafupi kuposa yachibadwa popanda kugwa kwa khalidwe idzakopa makasitomala ambirimbiri omwe amakonda kugula kwa ochita mpikisano.
Powonjezera gawo lake la msika (chiwerengero cha ogula ogula kuchokera ku kampani imodzi mwachindunji), icho chingakhoze kupanga phindu lalikulu kwambiri kuposa momwe zingathere posiya mtengo womwewo.
Mtengo ndi Mpikisano
Inde, makampani otsika mtengo ndi kuwonjezeka kwa msika zidzangowonongetsa otsutsana ake kuti azichepetsa mitengo yawo poyankha. Chimodzimodzi ndi mitengo yolowera. Ena mwa mpikisanowo adzapeza njira zochepetsera ndalama zawo ndikukhala bizinesi, pamene ena sangakwanitse kuchita zimenezi ndipo adzatha kubweza. Chotsatira chomaliza ndi mtengo wotsika ponseponse. Kotero ngakhale kampani ina iliyonse ikanakonda kulipira mtengo wapamwamba, monga gulu malonda a malonda omwe anapatsidwa amathandizana wina ndi mzake kupereka zotsika mtengo zotheka.
Nthaŵi zambiri, gulu la mpikisano m'makampani omwewo amavomereza onse kuti azipereka mtengo womwewo. Makonzedwe ameneŵa amatchedwa cartel ndipo ndiloletsedwa m'mayiko ambiri, USA ikuphatikizapo. Sikuti makasitomala amachititsa mabizinesi kukhala pangozi powawombera kuti awatsutse chifukwa chotsutsana ndi malamulo, koma amakhalanso osakhazikika. Posakhalitsa mmodzi wa mamembalawo 'adzanyenga' ndi kupereka mtengo wotsika kuti akope makasitomala, kukakamiza omenyana nawo kuchita chimodzimodzi.
Nthaŵi zina boma kapena gulu lina lovomerezeka lidzaloŵerera mwa kuika mtengo wotsika mtengo pamtengo winawake, monga momwe USA inachitira m'ma 1970 pa mafuta. Zotsatira zake nthawi zonse ndi kuchepa kwa mankhwala omwe amachititsa kuti anthu azivutika kwambiri kuposa kuwonjezeka kwa mtengo. Mitengo yamtengo wapatali imapangitsa makampani kusinthitsa kafukufuku wawo ku misika ina kumene iwo amatha kukhoma mtengo wapamwamba. Apanso, izi si chifukwa cha "umbombo," koma chifukwa nthawi zambiri makampani sangathe kukhala mu bizinesi pamtengo umenewo, choncho alibe chochita koma kupeza msika watsopano kapena kutha. Njira yokha yochepetsera mitengo ndikutsika mtengo kuti mupange mankhwalawa. Kuyesera kuthetsa vuto poika mtengo wotsika kumakhala ngati kuyendetsa thermometer mu madzi a ayezi ndi kulengeza kuti malungo amachiritsidwa.