Momwe Patti Stanger anamangiririra malonda ake kudzera mukutentha kwambiri
Kodi mtsikana wazaka 50, yemwe sanakwatiranepo, amakhala wotani kwambiri mu bizinesi yogwirizanitsa kuti makasitomala amalipira madola 25,000 mpaka $ 50,000 pa ntchito zake? Chifukwa chiyani olemera ndi nthawi zina otchuka amasankha ntchito zake pa mabungwe ena pamene iye ali wachibwibwi chifukwa chowombera egos ngakhale zovuta kwambiri zosiyana (amuna, makamaka)?
Zosavuta: Patti Stange , woyambitsa ndi CEO wa Millionaire's Club, amadziwa bizinesi.
Mosasamala kanthu kuti mumayamikira uphungu wa ubale kuchokera kwa Patti Stanger wosakwatiwa, lingaliro lake la bizinesi limamveka ndipo tikhoza kuphunzira zambiri kuchokera kwa iye. Akhoza kutchula mawu akuti "omwe angathe kuchita, omwe sangathe kuphunzitsa," koma adayamba bizinesi yake zaka 10 kuchokera ku ofesi ya kunyumba kupita ku kampani yogwiritsa ntchito antchito oposa 45 ndipo tsopano akugulitsa ndalama za Millionaire's Club (kuyambira $ 100,000) kutsidya kwa nyanja. Pamene iye sanakwatire mamilioni; maluso ake amalonda adamupangitsa kukhala yekha.
Stanger analandira mfundo zabwino pamene anayamba ndi kuyamba bizinesi yake. Iye:
- Sankhani chinachake chomwe ali nacho chokhumba ndi chodziwitsa;
- Amagwiritsa ntchito malonda omwe akupezekapo mwachindunji, akuwonjezera kusintha kwatsopano pa miyezo yakale;
- Anakhala mkati mwake "amatanthawuza" pazigawo zowonjezera za bizinesi yake;
- Sichisokoneza mphamvu ya mawu otchulidwa pakamwa; ndi
- Amamvetsetsa mphamvu yakuika chizindikiro ndi kudzipatula ku mpikisano.
Ndicho chikhalidwe chomaliza chomwe Stanger akudalira, ndipo, sichikanakhala china choposa mkazi wamalonda wovutikira popanda.
Anasankha Chisoni Chake monga Mphunzitsi
Ngakhale Stanger (yemwe poyamba ankachita naye ntchito, koma anaphwanya pa kusagwirizana pa kukhala ndi ana) ali wosakwatiwa, amakonda malonda a matchmaking ndipo anali wokonzeka kuika mtima ndi moyo komanso maola ambiri kumanga bizinesi yake.
Amakonda zomwe amachita komanso chidwi chake cha "chikondi" (ngati amachimvetsa) chikuwalira.
Kuwotcha kumayendera m'banja la Stanger; agogo ake aamuna ndi amayi anali opanga masewero; adali kale ndi chidziwitso champhamvu chokhudza malonda omwe angamange bizinesi. Stanger nthawi ina adayika pa nthawi yomwe adawonetsedwa pa TV, "Millionaire Matchmaker" kuti amachita zomwe mayi ake anachita, koma amayi ake amavomereza nkhuku kuti amwalipire ndipo amatenga ndalama.
Iye Ankakhala Ndi Zomwe Ankachita
Patti Stanger adayamba Club ya Millionaire pamene adagwiranso ntchito. Anagwira ntchito kuchokera kunyumba ndipo sanatenge ngongole zambiri. Amachenjeza ena amalonda kuti "akhale ndi akaunti yabwino yosunga ndalama asanayambe ntchito yawo."
Amamvetsetsa Mphamvu ya Mawu Otsindika Mau
Kwa zaka zitatu zoyambirira pambuyo poyambitsa bizinesi yake, Stanger amagwira ntchito usiku ndi sabata kuti akhazikitse Club ya Millionaires asanachotse ntchito yake ndi kuloĊµera ndi mapazi onse awiri.
Poyambirira, bizinesi yake yosasintha sizinapereke ndalama zokwanira za bajeti yaikulu ya malonda kotero kuti iye anagwira ntchito mwakhama kuti asunge makasitomala achimwemwe ndipo adadalira kwambiri mawu otulutsa mawu.
Kumayambiriro kwa zaka za 2000 m "zibwenzi za pa Intaneti ndi ma-matchmaking services anali atagwira ntchito, koma pokhala ndi" chikondi "ndi makasitomala ake, adakwanitsa kupeza malo ake, athandiza bwino, ndikukhazikitsa mbiri yake - popanda bajeti ya malonda .
Patti Stanger - Chizindikiro
Patti amalemekeza mayi ake ndi agogo awo akumuwonetsa "zingwe," koma adatenga maluso a banja kuti apange masewera apamwamba kumalo atsopano pogwiritsa ntchito zipangizo zamakono mu malonda ake kuphatikizapo kugwiritsa ntchito ma TV, mavidiyo, ndi intaneti. Amayi a Stanger adayika mwanayo "amaphunzitsa" mwana wake "zonse zomwe akudziwa koma mawu ake."
Ngati ndiyenera kufotokozera 'chizindikiro' Patti Stanger m'mawu awiri, ndikanati: brash ndi osaya. Izi zingawoneke ngati zoipa, koma kugwirizana kumeneku kwasangalatsa Stanger, yemwe sachita zomwe amalalikira ndikufulumira kunena kuti amuna onse amatenga akazi malinga ndi maonekedwe awo pamwamba pa makhalidwe ena onse.
Pa kamera, nthawi zonse amatha kukakamiza antchito ake, makasitomala ake, omwe angapite kukafuna kukafunsira mafunso, ndipo amachotsa amayi ake pawonetsero, pomwe akudandaulira bambo ake "mawu" omwe amamveka bwino. Wojambula Randy Quaid (anali ndi zaka 23 panthawiyo.)
Mwa luso adapanga zofuna zowonjezera maulendo ake povomereza makasitomala, kenako amawakankha kunja kwa gulu lake pamene akuswa "lamulo" kapena amamukhumudwitsa. Kukhala wothandizila sikophweka ngati kukhala wolemera komanso wokhoza kulipira ndalama zake ($ 25,000 mpaka $ 50,000); Stanger amalepheretsa makasitomala ake kuti azitha khumi pachaka.
Ngakhale atavomerezedwa, kukhala wothandizira amakhala woopsa ngati simukutsatira "malamulo a kachipangizo" (omwe nthawi zina amangotanthauza kusokoneza Stanger.) Kuopsa kwa masewerawa kumamulekanitsa pa mpikisano wake, kumuyitanitsa m'njira ina yapadera.
Anthu ambiri akale omwe adakhalapo kuyambira zaka 4 adandaula poyera kuti akuzunzidwa ndi Stanger, yemwe adatsutsa cholakwa chilichonse (akudzudzula amithenga ake pamasewero awonetsero.) Ngakhale kuti mphekesera zanenedwa, Bravo anasiya mgwirizano wake ndi Stanger, mu 2011 adatenganso zina ziwiri Zochita zapafupi. Mu nyengo yachisanu, adabwezeretsanso masewerowa powonjezera "alangizi olemekezeka" kwa makasitomala ake (Tori Spelling ndi Jenny McCarthy akupereka malangizo kwa chikondi kwa makasitomala a Stanger.)
Mu 2010, Patti Stanger adatchulidwa pa "Akazi Okwana 10 Opambana pa Twitter." Stanger amagwiritsanso ntchito Linked-In, Facebook, Blogs, ndi webusaiti yogulitsira malonda kuti muyankhule naye.
Malangizo Amalonda Achokera kwa Patti Stanger
Kukula bizinesi yanu, Stanger akulangiza amalonda kuti "aonjezere chizindikiro chawo," chinachake chimene wachita yekha. Anayambitsa zowonjezera zovala m'chaka cha 2012 ndipo amapereka mauthenga apamwamba pamapulogalamu ake kuphatikizapo opaleshoni ya apulasitiki, opereka uphungu, maofesi apamwamba, otsogolera, ndi zina zambiri zomwe zingathandize kuti maonekedwe anu apitirire ndikupititsa patsogolo osagonana. Kuwonjezera pa kukhazikitsa Club ya Millionaire, Stanger adalemba bukhu, adatulutsa mavidiyo othandizira mavidiyo, amawonetsa maonekedwe awo, komanso akugwiritsa ntchito malo ochezera a pa Intaneti.
Malangizo omaliza a Stanger ndi chinthu chimene amachitira ndi umunthu wake wokongola komanso kukonda kugonana pa chikondi kusiyana ndi luso lake lochita masewera olimbitsa thupi: mudzipatule pa mpikisano.