Kugulitsa Kumitundu Yosiyana

Pamene mukugulitsa B2B , mungathe kumayankhula ndi opanga zisankho pamagulu atatu osiyana. Ndipotu, n'zosatheka kuti muzitsatira ochita zisankho pamlingo uliwonse pa malonda amodzi chifukwa si zachilendo kuti wopanga chisankho akukhazikitseni kapena kutsika msinkhu kuti muthe kuwapereka kwa osankhawo komanso.

Vuto lokha ndilo, opanga zisankho pamagulu atatu osiyana ali ndi matanthauzo osiyana a mtengo.

Izi "zophikidwa" ku mfundo yakuti mwini kupanga chisankho ali pamlingo womwewo. Mwa kuyankhula kwina, ndi gawo la ntchito yake. Ngati simukudziwa kusinthasintha magalimoto pamene mukukumana ndi magulu osiyanasiyana, mudzapeza nokha mwachangu ndi mtundu umodzi wa wopanga chisankho koma mukuwotcha ndi kuwotcha mukamayankhula ndi ochita zisankho pamagulu ena.

Woyang'anira ndi Wogula

Woyamba ndi wotsika kwambiri wa otsogolera B2B ndi woyang'anira dipatimenti ndi wogula ntchito kapena onse awiri. N'zosatheka kuti mupeze munthu amene ali ndi ulamuliro wogula pamsinkhu wotsika kuposa uja. Otsogolera otsogolera amasangalatsidwa kwambiri ndi malonda omwewo ndi momwe adzawagwirira ntchito. Awa ndi omwe amapanga zisankho omwe amatha kulankhula mwachidziwitso ndipo adzayembekeza amalonda kuti azidziwa bwino ndi kukambirana momasuka zamakono za mankhwalawa.

Pamene mukugulitsa pazigawo za utsogoleri, mukufunikira kudziwa bwino mankhwala ndi kumvetsetsa bwino ntchito zamagetsi.

Omwe akusankha zochita akufuna kumva momwe mankhwalawa angathandizire ntchito zawo. Mawu opindula ndi chida champhamvu chotsimikizira kuti otsogolera akuyenera kuchitapo kanthu, makamaka mawu okhudzana ndi kugwiritsa ntchito mankhwalawo. Otsogolera otsogolera amakhalanso ndi chidwi kwambiri ndi kukhazikitsidwa mosavuta ndi kuthandizidwa kolimba kuchokera kwa kampani yanu chifukwa opanga zisankho ndi anthu omwe adzakhala ndi udindo wopanga ntchito.

Wachiwiri kwa purezidenti

Mbali yachiwiri ya otsogolera B2B ndi vicezidenti wapampando. Vicezidindo a Pulezidenti sakusamala za momwe mankhwalawa amagwirira ntchito chifukwa ndi vuto la mtsogoleri wa dipatimenti. Cholinga cha pulezidenti wadziko lapansi chikufikira zolinga zake. Zolingazi zimayendetsa ndalama, choncho zomwe ochita zisankho akufuna kumva ndizoti mankhwala anu angawonjezere ndalama kapena kuchepetsa ndalama.

Mukamagulitsa pazidindo la pulezidenti, muyenera kuwonetsa Return on Investment (ROI). Ngati kampani ikufuna kuti ikhale yopindulitsa, iyenera kukhala ndi ROI yolimba - mwa kuyankhula kwina, ndalama zomwe zimapereka zimabweretsa kubwerera kwabwino. Kotero ntchito yanu kwa opanga zisankho ndi kuwawonetsa phindu la ndalama zomwe kugula mankhwala anu. Kuti muchite zimenezi, muyenera kupeza mfundo zomwe zimaperekedwa kuchokera kwa wopanga chisankho pa zomwe zikuchitika komanso komwe angakonde kukhala m'tsogolo. Pokhala ndi chidziwitso chimenecho, mudzatha kuwapatsa manambala enieni omwe amatsimikizira ROI yanu.

CEO ndi Presidents

Mbali yachitatu ndi yapamwamba kwambiri yopanga zisankho ndi oyang'anira akuluakulu apamwamba - CEOs, apurezidenti, ndi zina zotero. Ochita zisankho pamsinkhu uwu samakhudzidwa ndi zida za mankhwala; kulankhula za momwe mankhwalawa akugwiritsidwira ntchito kukupangitsani inu mwamsanga kutumiza ku msinkhu woyang'anira.

Akuluakulu akuyang'ana pa kukula kwa msika. Amafuna kukula ndi kayendetsedwe ka kampani komanso kutenga makasitomala kutali ndi omenyana nawo.

Pamene mukugulitsa pa mkulu wa akuluakulu, muyenera kugulitsa ku chithunzi chachikulu. Ogwiritsira ntchitoyi akudalira momwe mankhwala anu angathandizire kampani kukweza gawo la msika ndikukwanilitsa zolinga zake za nthawi yaitali. Njira imodzi yodzigulitsa kwa akuluakulu otsogolera akuluakulu akukwaniritsa ngozi. Chifukwa oyang'anira akulu nthawi zambiri amaganizira za tsogolo la kampaniyo, ali ndi chidwi kwambiri ndi katundu ndi ntchito zomwe zingachepetse ngozi kwa makampani awo.