Zisanu ndi ziwiri Zowunikira Mauthenga Ailesi

Phunzirani Momwe Mungakhalire Ma Ad Radio Amene Amagwira Ntchito

Kupanga Radiyo. Getty Images

Kusakaza kwailesi.

Mawu awiri omwe sankanenedwapo zaponso. Pa mwambowu wa 2016 Wotsatsa malonda, panalibe nthawi yodzipereka ku malonda a wailesi, chifukwa iwo amaonedwa kuti "dzulo." Sali mchiuno, komanso kukhala wachilungamo, nthawizonse akhala akuganiza kuti ndi mwana wamwamuna wofiira kwambiri wa malonda.

Koma, ndiko kulakwitsa. Izo zakhala ziripo, ndipo nthawizonse zidzakhalapo.

Pali njira zogwira mtima zofikira anthu ambiri.

Ngakhale kuti zaka zikwizikwi zingakhale zotsalira zailesi, pali mamiliyoni ambiri ogula omwe akupeza zothandiza izi mwapadera. Ndipo ngakhale apo, pali njira zowonjezera mawindo omasulidwa ovomerezedwa ndi ad adakali mapulogalamu atsopano monga Spotify ndi Pandora.

Komanso, radio ikukupatsani mpata wokhala ndi ngongole yaing'ono, pamene mukudalira makasitomala kuti mumange zojambulazo. Ndikufuna winawake pamwamba pa phiri ... pa Mars ... atazungulira ndi nkhosa zakupha ... ndi gulu lankhondo la alendo? Palibe vuto.

Kotero, ngati mwakonzeka kulowa mkati, pano pali njira zisanu ndi ziwiri zomwe mungapezere kupambana kudzera pa wailesi.

1) Dziwani omvera anu oyembekezera

Mofanana ndi malonda onse omwe mumalenga, muyenera kudziwa zolinga zanu. Kufalitsa sitolo yanu yamagetsi kumadzulo kwa dziko kumapanga zambiri. Kufalitsa sitolo yogulitsira achinyamata pa siteshoni yomweyo sikutanthauza.

Lembani mndandanda wa ma wailesi pamsika wanu. Mvetserani kwa aliyense kuti muthandize kuzindikira enieni omvera anu.

Kodi ndi omvetsera otani amene akukonzekera, ndipo kodi angathe kukhala ogula malonda anu?

Ma wailesi amaperekanso mapulogalamu omwe mukufuna kudziwa zambiri musanagule. Sudzafuna kulengeza malo osungira mabuku anu achikristu panthawi ya pulogalamu yomwe ili ndi chisangalalo chokwanira. Osati kuti Akristu alibe zosangalatsa, koma kukhala oyenera.


2) Pemphani Mafupipafupi a Zotsatsa

Radiyo yamalonda imayenera kuyendera maulendo angapo isanadze ndi omvera. Kuthamanga malonda ako kamodzi pa sabata kwa mwezi sikungakhale kokwanira.

Mafupipafupi amatchula kangapo nthawi yomwe malonda anu amayendera mu nthawi yochepa. Malonda omwe amalowera kangapo patsiku amakhala ndi mwayi wabwino wopeza omvetsera kuposa malonda omwe amangowonjezera kangapo pa sabata. Komabe, ngati mutenga chionetsero chimene chimabwera kangapo patsiku, samalani ndi "nag" chinthu. Ngati ndizowopsya kwambiri, mudzathetseratu makasitomala angapo.

3) Lembani Great Script

Popanda script yaikulu, zonse zomwe zili mndandandawu ndizovala zokha. Mukhoza kupanga bwino, luso, nthawi, ndi cholinga chanu chomvera omvera, koma mawu osauka amachititsa kuti zonsezi zikhale zopanda pake. Kotero, kupanikizika kuli kwenikweni kuti apange scriptyo kuwala.

Momwemo, mudzafuna kulemba katswiri wodziwa ntchito kapena wogulitsa malonda kuti akuchitireni izi. Komabe, ndalama zingakhale zolimba pamene mukuchita bizinesi yaing'ono, ndipo mungafunikire kukhazikitsa maluso anu olemba kuti mugwire ntchitoyi.

Choyamba, mvetserani kwa wailesi yambiri. Muyenera kumvetsera zomwe zimatchera khutu lanu, ndi zomwe zikudutsani.

Ndi malonda ati omwe amalankhula nawe? Ndi zinthu ziti zomwe sizikumbukika, maola kapena ngakhale patapita masiku? Ndi malonda ati omwe ali oyenera kumvetsera koyamba, koma ndikudandaula kwambiri pambuyo pa masewera ena angapo? Ndiye, fufuzani mu zolemba. Mungapeze zitsanzo zabwino za kulengeza malonda, monga apa ndi apa.

Chofunika kwambiri, kumbukirani kuti mukhoza kujambula chithunzi chirichonse chomwe mukufuna mu malingaliro a omvera. Simusowa kudalira zochitika zapadera, izi zikhoza kuchitika ndi talente ya mawu ndi zina. Ndipo zotsatira zingakhale zodabwitsa.

4) Tengani Casting Kwambiri

Kotero, muli ndi script yaikulu. Tsopano mukufunika kuti mukhale nawo moyo. Ndipo sitepe yoyamba muzochitikazo ndikulandira luso lopambana luso la ntchito. Mutha kuyesedwa kuti muchite nokha (zomwe sizingagwire ntchito, kupatula ngati zogwirizana ndi mankhwala kapena ntchito ... ganizirani Dave kuchokera ku Wendy's).

Musati muchite izo. Simumakhala ndi luso lofunikira, nthawi, kapena chithandizo chamagetsi kuti muchotse izi.

Mukhoza kupeza talente m'mawu onse ku America. Ndipo chifukwa cha intaneti, simukusowa kukhala komweko. Mukhoza kupeza talente yabwino mumzinda wamakilomita zikwi zambiri, ndipo muwalembetse kuti azitha kujambula ndikutumiza kwa inu kudzera mu FTP kapena ntchito yosungirako yosungira mtambo.

Mwamtheradi, mufuna kukhalapo pamene akujambula nyimbo. Mukufuna kuwapatsa malangizo patsogolo ndi mutatha, kuti mupeze zomwe mukufuna. Musaope kuwongolera talente, kapena funsani njira zosiyanasiyana. Owonetsa mawu akugwiritsa ntchito akatswiri, ndipo akufuna kukupatsani zomwe mumalipira.

5) Zojambula Zabwino Ndizofunikira

Mosiyana ndi malonda a pa televizioni, kupanga kuli kosavuta pa wailesi yamalonda. Mukufunikira malemba abwino, oganiza bwino, talente ya mawu, nyimbo, ndi zomveka.

Komabe, izi sizikutanthauza kuti muyenera kumangirira chinachake pamodzi. Buku lanu silidalira zojambula zilizonse, kotero ndizofunikira kuti mumvetsere omvera kuyambira pachiyambi. Chikhocho chiyenera kukhala choyera komanso chosasokonezeka poyesera kukhala ovuta kwambiri.

6) Pezani Mitengo Yopindulitsa Kwambiri

Gwiritsani ntchito mwayi wotsika mtengo wa wailesi. Zotsatira za malonda nthawi zonse zimakula, koma ndalama zimakhala zotsika mtengo kusiyana ndi owonetsera ma TV.

Gwiritsani ntchito luso lanu loyankhulana kuti mupeze malonda abwino pa thumba la malonda. Malonda omwe mumagula, mitengo yabwino yomwe mungapeze.

7) Pezani Nthawi Yanu Yamanja

Zotsatira za malonda nthawi zambiri zimakhala zotsika mtengo m'miyezi yoyamba ndi yachitatu. Maofesi a wailesi m'mafelemu awa ndi osavuta kukambirana, ndipo ndi otsika kwambiri kuti mutulenge. Zowonjezerapo, nyengo ya malonda yogula ingakhudze njira yanu yolenga, ndikupanga kugulitsa uthenga wamphamvu kwambiri. Mwachitsanzo, m'gawo loyamba makasitomala akuchira kuntchito yayikulu yogula / sitolo mu November ndi December maholide aakulu. Kodi iyi ndi nthawi yabwino kukambirana za ndalama zomwe zingakhalepo? Kapena, chabwino, kodi ino ndi nthawi yabwino yolankhula za njira zopangira ndalama zowonjezera?

Musanayambe kulowetsa muwunivesite, fufuzani ngati mwakonzeka ku radiyo. Ndipo ngati mwakonzeka kugunda ma airwaves, script ino yamalonda script ingakuwonetseni momwe mungaperekereko buku lolimba limene lidzafika kwa omvera anu nthawi iliyonse.