Awapatseni mwayi womwe sangathe
Tangoganizani kwachiwiri kuti mwasankha chinthu chachikulu. Mwina mtundu watsopano ndi wodabwitsa wa mowa wonyezimira , kapena zovala zapansi zomwe zimakulepheretsani kukhala ozizira ndi zokongola.
Tsopano, inu mukuyenera kuti muwapange anthu kuyesera zopangidwa zanu. Koma pali vuto. Mowa, chabwino, mukuwombera anthu omwe amakonda kale mtundu wa mowa wambiri, akhale Coors, Bud, kapena Miller. Zovala zamkati, zofanana.
Mukuyang'ana anthu omwe ali okhulupirika kwa Hanes, Jockey, kapena Calvin Klein.
Iwo ali ndi chikhulupiriro chomwe chiri chozikika, pafupifupi mu DNA yawo. Iwo amadziwika monga omwera ku Light Light kapena ovala Jockey. Amakhala nthawi yambiri ndikuyesera zaka zambiri, akuyang'ana zakumwa zomwe amakonda, ndi zovala zomwe amamva bwino.
Tsopano, inu mubwere limodzi ndi kuti "muiwale izo, yesani izi ... ndi bwino."
Ili ndi njira yolakwika. Inu mukubwera kuchokera ku chipata mukuyang'ana kuti musinthe chikhulupiriro, ndipo iyo ndi phiri losatheka kuti lifike. Zikhulupiriro ndizozikika. Iwo ali mwakhazikika.
Koma khalidwe losintha, ndilosavuta kusintha poyerekeza. Zonse zomwe muyenera kuchita ndizofunikira kumvetsa anthu.
Kumvetsetsa umunthu
Kuti mumvetsetse za kusintha kwa chikhulupiliro, muyenera kumvetsetsa chikhalidwe cha umunthu.
Monga mpikisano, sitimakonda kusintha. Kotero pamene takhala zaka zambiri, kapena makumi khumi, tikupanga lingaliro kapena "maganizo" pazinthu zina, sizidzakhala chinthu chosinthidwa usiku wonse.
Zimatengera nthawi, kapena chinachake chofunika kwambiri.
Monga Al Franken adanena mu filimu yake "God Spoke:"
"Bambo anga anali Republican mpaka 1964. Ndipo iye anali Jacob Javits Republican, mukudziwa kuti anakulira ku New York, ndipo anavotera Herbert Hoover ndipo adavotera Republican aliyense ... ndipo mu 1964 ... , bambo anga anganene kuti 'izi ndizolakwika. Palibe Myuda amene angatsutse ufulu wa anthu.' Ndipo bambo anga anali membala wonyamula khadi wa NAACP, ndi Republican.Ndipo kotero mu 1964 iwo anasankha Goldwater, amene anali kutsutsana ndi ufulu wa boma, ndipo izi zinali choncho. Bambo anga anali Democrat kwa moyo wake wonse. "
Pamene Zokhulupilira Zidzakhalapo
Kusintha kumeneku mu mtima kunachokera ku chinachake chomwe chinali ndi zikhulupiliro ziwiri zakuya zomwe zimalimbana wina ndi mnzake. Chimodzi chinali chikhutiro cha makhalidwe, china chinali ndale (ngakhale ena nthawi zambiri amasakaniza awiriwa pamodzi). Chikhulupiliro cha chikhalidwe chinali champhamvu, ndipo abambo a Al Franken anasintha mgwirizano wake wandale. Ndipo chotero, kusintha kumeneku mwa chikhulupiriro kunapangitsa kusintha khalidwe. Iye anali kuvota Republican, fanizo lake linasinthidwa, ndipo zitatha izo, iye anavotera Democrat.
Tikuopa Kusintha
Ndi zomvetsa chisoni koma zoona. Ambiri aife sitimakonda kusintha kwakukulu. Sitikufuna kuyesetsa kusintha maganizo kapena zikhulupiriro zathu. Ndipotu, tingafune kuti titsimikize kuti chikhulupiriro chathu n'cholondola kusiyana ndi kusintha. Ganizirani za zikhulupiliro zomwe muli nazo zokhudzana ndi malonda otchuka. Inu mwinamwake mwakhala nawo iwo kwa nthawi yaitali. Mwinamwake mumakonda magalimoto opangidwa ndi America kuti alowetsedwe. Mwina ndinu munthu wa Coke, osati Pepsi. Mwina nthawizonse mumagula Apple ndikukana kugula chilichonse Microsoft. Kodi zikhulupiriro zimenezo zingasinthe? N'zosakayikitsa. Koma kodi khalidwe lanu lakugula lingasinthidwe?
Inde, ikhoza.
Monga Mutu umati ... Awapangitse Iwo Kupereka Iwo Sangakhoze Kukana
Makampani amathera mamiliyoni rebranding koma samakonza vuto liri pafupi. Pulogalamu yamakono yoonetsera TV yomwe imalimbikitsa chimwemwe-chimwemwe-chisangalalo chisangalalo sichingapeze anthu kusiya Coke ndikugula Pepsi.
Koma pitani ku masitolo ndikuwona Pepsi wogulitsidwa kwa theka la mtengo wa Coke, ndipo mwina mukhoza kupita kunyumba phukusi lachisanu ndi chimodzi mmalo mwa kugula kwanu kwa Coke. Chikhulupiriro chanu sichinasinthe. Mukuganiza kuti Coke ndi wabwino kwambiri. Koma hey, chifukwa cha theka la mtengo, Pepsi amakonda mofanana. Ndipo Pepsi akuyembekeza kuti mupeza kukoma kwa izo, ndipo mukhale Pepsi wokhulupirikaist.
Mofananamo, kampeni yakanthaŵi ya Old Spice mwina ikhoza kukhala ndi anthu ochepa kuyesera, kapena kuzindikiritsa, koma ndikukuuzani zotsatira zowonongeka zomwe zimatchulidwa kuti ndi pulojekiti yomwe ikugwirizanitsa. Mwinamwake mwasintha ku Old Spice kuchokera ku Ax kapena Dove, koma osati chifukwa chakumveka bwino. Inu mumachita izo chifukwa izo zimamveka ok, koma mtengo unali wabwino. Izi ndizosavuta zitsanzo za kusintha khalidwe popanda kusintha zikhulupiriro.