Tanthauzo la Pun
Malingana ndi katswiri wa galamala, pun ndiyo kwenikweni "masewero pamaganizo, kaya ndi malingaliro osiyana a mawu omwewo kapena pa lingaliro lofanana kapena liwu la mawu osiyana."
Izi ndizofotokozera molondola za pun monga momwe mungapezere kulikonse. Ndipo apa pali zitsanzo zina, kungoti muzitha kumanga nyumbayo:
- Mapu a vulture ndege, yokhala ndi mafaimu awiri akufa. Mnyamatayo amamuyang'ana nati, "Pepani, bwana, chombo chimodzi chokha chimaloledwa munthu aliyense."
- Amayi amadera nkhaŵa chifukwa cha tsitsi lokhazikika.
- Galu amabereka kumbali ya msewu; amatsutsidwa.
- Kuwerenga pamene dzuwa limakupangitsani kukhala wofiira kwambiri.
Inu mumapeza lingaliro. Mukunena chinthu chimodzi, koma mutanthauzira chinthu china ndi mawu omwewo kapena mphindi, koma tanthauzo losiyana.
A pun nthawi zambiri amatsatiridwa ndi kubuula kuchokera kwa anthu akumva kapena kuliwerenga. Sichikutsatiridwa ndi kuseka kwakukulu, ndipo sichimaganiziridwa kuti ndi wanzeru kapena opambana. Ndichomwe chili; sewero m'mawu omwe amadalira mafoni.
Chifukwa Chake Nthawi Yotulitsira Sitiyambe ntchito.
Ngati mutangoyamba kukhala wolemba mabuku kapena wotsatsa malonda, mukhoza kulembera ntchito iliyonse.
Ndizosapeŵeka. Njira yolenga ndi imodzi yomwe imafuna kuti azigwiritsa ntchito malingaliro abwino ndi oipa kuchokera mu malingaliro. Amatsanulira pamapepala, ndipo malingaliro amasonkhana palimodzi, ndi maluwa atsopano akuphulika, ndipo oyipa amafa mu mulu wosakanizika pambali pa zida zonyansa.
Choncho, puns idzapangire pamapepala. Muyenera kuwona kuti iwo samaliza kudula.
OR, chifukwa chake, chodulidwa choyamba. A pun ndizojambula zofanana ndi utoto ndi manambala. Puns ndi zophweka chifukwa amabwera m'malingaliro poyamba ndipo amawoneka ngati mawu ochenjera.
Koma taganizirani izi, zomwe zinalembedwa mumasekondi chabe ndi mtsogoleri wanu wodzichepetsa:
- Laibulale yathu imakhala mu nyumba yomanga nkhani zambiri.
- Mabatire akufa, tsopano kwaulere.
- Machesi a Chess ogulitsidwa pa shopu yapafupi.
- Mawonekedwe atsopano otenthawa ndi kusintha.
Chabwino, ambiri a iwo sali ochenjera onse, koma iwo ndi chitsanzo chabwino cha puns zomwe zimapangitsa kukhala malonda tsiku lililonse. Iwo ali ndi vuto, amatsutsana ndi mankhwala kapena ntchito, ndipo ayenera kupeŵa nthawi zonse.
"Eya Inde, Koma Ndikulemba Nthawi Yabwino Kwambiri."
Ndizokayikitsa kwambiri. "Pun pun" ndi oxymoron ngati inakhalapo, ndipo bukhu lawo lidzakupatsani malo okwanira pa mulu wokanidwa. Kukhala woona mtima, mukhoza kuchita bwino. Muyenera kuchita bwino.
Taganizirani za nthabwala zonse zomwe mwamvapo zaka zambiri, ndipo ganizirani angati omwe adagogoda, akuseka nthabwala. Ndi malo omwe mukugwira nawo ntchito. Kwezani pamwamba pa pun, gwiritsani ntchito ubongo wanu ndikubwera ndi chinthu chomwe chiri chokakamiza komanso chozikika mmagulu. Izi zidzakhala zokopa kwambiri kuposa punsi yotsika mtengo tsiku lirilonse la sabata.
Nthawi zina Zimapanga Ntchito. Ndizo Zopanda Kulamulira.
Pa nthawi zochepa kwambiri, pun imagwira ntchito. KOMA, ichi si chilolezo choyamba kulemba puns kwa aliyense kasitomala (kapena nokha, ngati ndinu chithandizo) ndikuyamba kuyambitsa dziko ndi zovuta.
Pamene pun imagwiritsidwa ntchito bwino, linalembedwa ndi munthu yemwe amadziwa malamulo a copywriting ndipo amadziwa momwe angawawononge nthawiyo. Mofanana ndi Harry Connick Jr. akuimba piyano molakwika, ayenera poyamba kudziwa kusewera kwake mwakuya.
Poganizira zimenezi, apa pali zizindikiro zochepa zomwe zimadula. Iwo ali olimba, ndipo amakhala achilungamo, samangokhalira kulandira (kupatulapo Michelin).
- Pamene iyo imathira, imayamba - Michelin Mataires
- Beanz Meanz Heinz - Heinz
- Musakhale Wovuta. Funsani Kwa Haig. - Haig Scotch Whiskey
Komabe, zilembo zotsatilazi ndi zosasinthika ndipo musasiya kukoma konyansa kamene kali pakamwa ngati zomwe zili pamwambapa: Mphungu nthawi zonse ndi njira yopitira.
- Timayesayesa - Avis
- Ingochita Izo - Nike
- Ganizirani Zochepa - Volkswagon
- Ndizo. Ndinu? - The Independent
Kumbukirani, puns musadzichite nokha, kapena malonda ogulitsa malonda, ubwino uliwonse. Pewani kuzigwiritsa ntchito nthawi zonse, ndipo ngati wothandizirayo akulimbikitseni pakuwona ena, nthawi zonse muzipereka zosankha zabwino. Wolemba mwatsatanetsatane sakuyenera kuti aziimba nyimbo kapena kukhala punny. Icho chidzakakamiza, ndipo icho chidzachita bwino kwambiri. Tayang'anani pa ntchito ya David Abbott, Neil French ndi David Ogilvy chifukwa cha umboni wa izo.