Kuchokera kunja, malonda amawoneka ophweka kwambiri. Zinthu zomwe zili ndi dzina la bandina, mawonekedwe, logo, ndi zina, zimapangidwa ndi kugulitsidwa kwa mafani. Zosavuta, chabwino? Chabwino, osati mochuluka. Merch ikhoza kukhala yovuta kwambiri mofulumira, ndipo kukula kwanu kumayambira, zinthu zovuta kwambiri zingakhale.
Pakuti magulu a indie akuyamba, malonda nthawi zambiri ndi ophweka ngati akuwoneka. Winawake amapanga tebulo la malonda pamalo - nthawi zambiri amamangidwa ndi mamembala a gulu kapena a manewa awo - ndipo amasonkhanitsa ndalama kuchokera kwa mafani chipolopolocho kuti chigulitse katunduyo. Bungwe limangosunga ndalama zonse kapena nthawi zina limapereka malo odulidwa, ndipo ndizo zonse zomwe adalemba.
Pamene muyamba kuyendera, ngati muli ndi ndalama zambiri, mungagule munthu wamalonda wodzipereka kuti asamalire zonse-p, kugulitsa ndi ndalama za malonda pa ulendo wonse. Komabe, gululo kapena ma label mwina amapangidwira ndi kulipidwa pa malonda onse ndi kusunga ndalama, pokhapokha kulipira kulikonse kwa malo ndi ndalama (mwachitsanzo, muli ndi ngongole yopanga zovala).
Zonse ndi zabwino komanso zabwino - mpaka momwe mukufikira zikukulirakulira, mawonetsero anu akupitiriza kukulirakulira ndikuyendera kampani ya malonda akuyamba kuwombera mozungulira. Mukamenya zilankhulo zazikulu, kampani yoyendayenda ikufuna kugulitsa ntchito pa mbale yanu.
Zochita ndi makampani oyendetsa amalonda ndi osiyana ndi zolemba zolemba.
Mwachidule, kampaniyo imaloleza ufulu wogwiritsa ntchito dzina lanu ndi mafananidwe pa malonda omwe amabweretsa. Amagwiranso ntchito ndi iwe ndi wokonza zinthu kuti adzabwere ndi zinthu zogulitsa pamsewu. Kenako amapanga zinthuzo, kugulitsa malonda, ndi kukupatsani chiwerengero cha ndalama.
Ambiri mwa ojambula amalandira chiwerengero cha malonda a malonda awo - pafupifupi 30% kapena ambiri, makamaka ku US, ngakhale mlingo ukhoza kusinthasintha malinga ndi mphamvu yanu ya nyenyezi. Chiwerengero ichi chimachokera ku malonda ogulitsa a malonda anu - omwe ndi msonkho wotsika mtengo ndi malipiro a khadi la ngongole. Komabe, palinso chinthu china chomwe chingakhudze iwe kutenga malonda a malonda - malipiro a nyumba.
Malipiro a Nyumba ndi malipiro owonetsedwa ndi malo ogulitsa malonda anu kumeneko. Malipiro awa kawirikawiri amachepetsa kuchuluka kwa malonda anu kutenga ndipo amalipidwa ku holo ndi kampani yamalonda. Ngakhale kampani ya malonda ikulipilira ndalama za holo, chiwerengero cha malowa chimakhala kwa inu ndi wothandizila wanu. Pamene mabuku anu ogulitsa akuwonetsani, amakambirana ndalama zowonongeka.
Chifukwa chakuti mumayang'anira kukambirana ndalama zomwe amalonda amalandira, ndipo chifukwa choti ojambula amalonda amakula muzaka zaposachedwa, makampani ochita malonda ayamba kuika ndalama pamsonkhano wawo. Chomwe chiri pamwamba pa kapu chimachokera pamtengowu. Mwachitsanzo, ngati chithunzithunzi mu mgwirizano wanu wogulitsa katundu ndi 30%, ndipo wothandizira wanu sangathe kupeza ndalama zabwino kuposa 40% monga momwe amachitira nyumba, kusiyana pakati pa kapu ndi malipiro enieni (pakali pano, 10%) amachokera mu kudula kwanu malonda ogulitsa.
Koma dikirani-kumalo otani amapita kukagula ndalama zambiri pogulitsa malonda pansi pa denga lawo? Chabwino, nthawi zambiri, makampani anu amalonda samagulitsa malonda anu enieni. Mmalo mwake, amangotumiza malonda anu kumalo, ndipo malo ogwirira ntchito amakhazikitsa malo ogulitsira malonda ndipo amachita zonse zomwe amagulitsa. Malipiro a nyumba ndi malipiro a ntchitoyi. Malipiro a Nyumba amaphatikizapo mtengo wa kuyendetsa kawonetsedwe ka bootleggers nthawi zambiri, koma kawirikawiri, iyo ndi kakang'ono kakang'ono ka chitumbuwa.
Onani kuti maulendo ogulitsa malonda angasinthe. Nthaŵi zina, m'malo mopeza chiwerengero cha olemera, oimba amapeza kuchuluka kwa khoka pakati pa maphwando onse omwe akuphatikizidwa. Ponena za malondawo, kodi malonda ogulitsa maulendo akuwoneka bwanji? Kupatula kufotokozera magawo omwe takhala tikukambilana, kuyendera malonda ogulitsa malonda ali ndi zigawo zosiyana.
Chimodzi mwa zikuluzikulu za zinthu zoterezi ndizomwe zikuchitika. Oyendetsa alendo amalonda nthawi zambiri amapita patsogolo monga ma labelle . Mosiyana ndi zolemba zolembedwa, kusonkhanitsa malonda kawirikawiri kumawomboledwa / kubwezeretsanso ndipo nthawi zina amawomboledwa ndi chidwi. Kupititsa patsogolo kwa makampani ogulitsa malonda kumaperekedwa kawirikawiri pazinthu zosiyana paulendo ndipo akutsutsana ndi zinthu zingapo:
- Muyenera kuyamba ulendo wanu mkati mwa nthawi yeniyeni monga momwe mwakhalira. Kawirikawiri, nthawiyi ndi yochepa - miyezi itatu kapena chiyambireni tsiku losainira.
- Muyenera kuvomereza kulipira chiwerengero china cha mawonetsero ndi nambala yowonjezera owonetsa nyimbo pawonetsero.
Mfundo yomalizira - "nambala yina ya oimba nyimbo" ndiyofunika. Nambala iyi imadziwika kuti ntchito yanu yochepa. Kampani ya malonda ikuyembekezera kuti muzisewera anthu angapo pa nthawi iliyonse. Chifukwa chiyani? Kotero iwo ali okwanira anthu ozungulira chidwi pakugula malonda anu.
Zomwe zimagwira ntchito zimadalira kuchuluka kwa ndalama zomwe amaganiza kuti munthu aliyense azidzawonetsa pawonetsero - mwachitsanzo, chiwonongeko chonse pawonetsero chimafika pa $ 1 chomwe chimagwiritsidwa ntchito pa malonda kwa munthu aliyense pa gig yanu. Ngati simukutsatira zochepazi, kampani yochita malonda akhoza kutsegula malonda anu ndikukumbukira pasadakhale.
Kupita patsogolo kwanu kungathenso kuchotsedwa ngati simugunda pamsewu panthawi yake kapena ngati simungakwanitse kukwaniritsa udindo wanu woyendayenda chifukwa cha matenda, kuvulala, ndi zina zotero.
Monga woimba, chinthu chofunikira kwambiri chomwe mungathe kukambirana pa malonda anu oyendayenda ndicho mawu. Phunzirani zambiri zazomwe za maulendo ogulitsa maulendo, malingaliro ndi zochepa zomwe mukuchita apa.
Chidziwitso chomwe chilipo pano ndichikhalidwe chonse ndipo sichimalowe m'malo mwa malangizo alamulo . Zochitika zanu komanso zomwe mungachite zingakhale zosiyana.