Sitikudabwe kuti mukudziwa kuti malonda oyendayenda (monga t-shirt t-shirt and stickers), kapena "malonda," ndizofunikira kwambiri kwa oimba ambiri. Koma chomwe chingakuchititseni mantha ngati muli ochokera kumsana ndi momwe zida zovuta kuyenda zikhoza kukhalira.
M'malo mokhala ndi bwenzi kugulitsa tepi yanu pamsika wamalonda kumbuyo kwa kampu, maulendo akuluakulu akuphatikiza makampani akuluakulu a nyimbo zamalonda omwe amalola dzina la gulu lanu ndi mawonekedwe ake ndikupanga ndi kugulitsa zinthu zanu, kukupatsani ulemu. Zochita zamalonda zingakhale monga zolemba zolemba, koma pali kusiyana kwakukulu.
Pano pali kuyang'ana pa mfundo zikuluzikulu pazochitika zamalonda paulendo.
Mphindi Yoyendetsa Ulendo Woyenda
Mavoti Amtengo
Pogwiritsa ntchito peresenti, woimbayo amangopeza chiwerengero choyamba cha malonda ogulitsa katundu wawo. Malonda a ndalama zambiri amatanthauza kuti malonda amachotsa msonkho ndi malipiro a khadi la ngongole omwe amalandira ochita malonda. Ku US, oimba amapeza ndalama zapakati pa 30% mpaka 35%, ngakhale zimakhala zosiyana, monga momwe zimakhalira kunja (zomwe nthawi zambiri zimakhala zocheperapo kusiyana ndi US). Ngati mulandira gawo limodzi lazinthu zanu zabwino, nthawi zina mungagwiritse ntchito makonzedwe omwe mumakhala nawo pokhapokha mukafika pa malonda ena.
Splits Phindu
Phindu lopindula nthawi zambiri limagwiritsidwa ntchito pa malonda a nsomba , choncho kampani ya malonda imachotsa ndalama zonse zomwe zimagulitsidwa kuchokera ku zogulitsa ndiyeno zimagawaniza zomwe zatsala ndi woimbayo pa chiyeso choyambirira-kawirikawiri 85/15 (woimbayo amakonda), ngakhale kachiwiri, mitengoyi ikhoza kusiyana. Kupindula kwapindulitsa kumaphatikizapo machitidwe achifumu akunja komanso kumachitira masewero ndi masewera. Kuwonjezera apo, ngongole zamakonti kapena mapulogalamu nthawi zonse amagulitsidwa pagawani, ngakhale ngati malonda anu onse amagulitsidwa pansi pa gawo la magawo.
Onani kuti ngati mumasankha kukhala ndi malonda omwe amafuna kampani yogulitsa malonda kuti abweretsere munthu wopanga kunja (monga jekete yomwe yapangidwa ndi dzina lodziwika bwino mu mafashoni), mtengo wanu wamtengo wapatali udzakhala wotsika kwambiri kuposa zinthu zonsezi malonda. Chifukwa chiyani? Chifukwa chakuti kampani yamalonda imayenera kutengera mtengo wa wopanga kunja, ndipo mtengo wapamwamba wa mafumu ndiwo njira yawo yobweretsera ndalamazo.
02 Kuthamanga kwa Malonda
Inde, mofanana ndi zolemba mbiri, mumapitabe patsogolo pa ntchito yogulitsa malonda. Koma musanayambe kukondwa, muyenera kudziŵa kuti mawuwa ndi oipitsitsa kusiyana ndi zolembera zamakalata. Chifukwa chiyani? Chifukwa chakuti kupita patsogolo kwamalonda kaulendo kawirikawiri kumawomboledwa ndi kampani ya malonda-kutanthauza kuti iwe ukhoza kukhala pa mbedza kubwezeretsa pasadakhale.
Pali zinthu zingapo zomwe zingakulowetseni malonda anu, koma ambiri a iwo amangiriridwa kwa inu kuti musayende mu nthawi yomwe mwayikidwa mu mgwirizano wanu kapena osasewera kwa omvera omwe akuyembekezeredwa nthawi yanu adayinidwa (tidzafika kuchitetezo chochepa pambuyo pake, chomwe chikugwirizana kwambiri ndi izi). Ngati mutasankha kuti mupeze mgwirizano, mudzabwezeretu pasadakhale.
Mapindu amasiyana mosiyanasiyana malinga ndi mphamvu yanu yogonana, kutalika kwa ulendo wanu, komanso kukula kwa malo ndi fanbase yanu.
Maulendo ambiri oyendayenda amalonda amalipidwa paulendo wanu, kukuthandizani kupeza malipiro anu ndi kusiya malipiro ngati mukulephera kukwaniritsa zomwe zili mu mgwirizano wanu. Mudzapeza mtanda pachiyambi ndi mapeto ndi malipiro amodzi kapena awiri pakati.
Mgwirizano wanu uyenera kuwonetsera kuchuluka kwa momwe mukuyendera komanso zomwe mukuyenera kuchita.
03 Malamulo
Mawu amene mumagwiritsa ntchito ndi kutalika kwa zomwe mukuchita. Kwa amalonda oyendayenda, nthawi zambiri mumamangirira kumbuyo kwa album imodzi kapena mpaka mutapititsa patsogolo, zilizonse zotalika. Kuyankhula mwaluso, izi zikutanthawuza ngati mutabwezereni pasadakhale koma musamasulire album ina, muli pansi pa mgwirizano ndi kampani yamalonda oyendayenda kosatha.
Woweruza wabwino angakuthandizeni kukambirana njira zakuchokera ku mgwirizano, koma onetsetsani kuti mukudziwa bwino kumene kumapeto kwake, kapena mutakhala ndi malonda kwa nthawi yayitali.
Malipiro a Nyumba ya 04
Mukachoka pamsewu wodutsa, mudzapeza kuti malo ambiri amapereka gawo la phindu la kukupatsani malonda anu pamalo awo. Izi zimatchedwa ndalama zachinyumba. Aganyu akukambirana ndalama zowonetsera nyumba ndi malo pomwe akulemba ulendo wanu, koma makampani oyendetsa maulendo amatha kuika chikhomo pa malipiro a nyumba omwe amalipira kulipira (nthawi zambiri pafupifupi 30% kapena kuposa). Ngati wothandizira wanu akukambirana za msonkhanowo zomwe zili zoposa momwe kampani yanu yamalonda imakhalira, iwo amachotsa kusiyana kwanu.
05 Zochita Zochepa
Kwenikweni, ntchito yosachepera ndi chiwerengero cha anthu omwe ayenera kupita kuwonetsero uliwonse kuti akuvomerezeni ndi malonda anu oyendayenda.
Kodi n'chifukwa chiyani kampani ya amalonda akupita kukauza iwe kuti ndi anthu angati amene akuyenera kukhala pawonetsero lanu? Chifukwa chiwerengero cha anthu kudzera pakhomo chimatsimikizira kuchuluka kwa malonda omwe angagulitse; anthu ambiri, ogulitsa malonda ambiri.
Zochita zamalonda oyendayenda nthawi zambiri zimayesa zochepa zomwe zimayembekezeka kugulitsa "pamutu," kapena zomwe zimakhalapo pamsika wogulitsa zimakhala za munthu aliyense pakhomo.
Makampani a malonda samawerengera aliyense omwe akupezeka pawonetsero monga kuwerengera pa ntchito yanu yochepa. Mwachitsanzo, palibe amene akulemba mndandanda wa alendo . Amawerenganso anthu mosiyana pa malo osiyanasiyana. Mawonetsero a masewerawa amawerengedwa mochuluka kwambiri. Ngakhale kuti anthu ambiri amapita ku stadium akuwonetsa, amakhala ndi ndalama zambiri, chifukwa angakopeka ndi mafilimu omwe safuna kugula chilichonse. Makampani ena amalonda amayesa kuti asamawerenge masewerawo akuwonetseratu malonda anu konse, ngakhale kuti kuyanjana kwabwino kungathe kuchitika pa siteji ya zokambirana.
Kumbukirani kuti kugwa pansi pa ntchito yanu yosachepera kungayambitse kubwezeretsapo kwazomwe mukupita, kotero onetsetsani kuti nambalayi ndi yeniyeni musanayambe kulembapo kanthu.
06 Zojambula Zovomerezeka
Chochita chanu chiyenera kufotokozera ngati, bwanji, ndi pamene mudzafika kuti muvomereze malonda omwe kampani / wojambulayo akupereka chifukwa cha mawonetsero anu. Ngakhalenso ojambula omwe akubwera ndi mbiri yakale yopita kukaona akhoza kupeza mphamvu zowonetsera zogulitsa.
07 Kupatula
Simungathe kuchita nawo awiri opanga maulendo nthawi yomweyo. Kumeneko kumakhala kovuta kwambiri pamene muli ndi ntchito yapadera yogulitsira malonda ndi / kapena chizindikiro chanu chikukonzekera mtundu wina wa malonda pamsika pawonetsero lanu.
Zowonongeka kuti malonda akugulitseni inu kuti musagulitse malonda aliwonse mkati mwa maola 48 awonetsero mkati mwa mailosi awiri a malo anu. Muyenera kutsimikiza kuti chigamulochi chimachokera m'masitolo ogulitsira malonda kuchokera ku equation popeza simungathe kuonetsetsa kuti sitolo yogulitsira sitolo ikugwirizanitsa ndi malo.
Lembani malonda a ma tepi , monga kanema ya kanema yoperekedwa ndi wailesi yakanema yomwe imayikidwa ndi chizindikirocho, iyeneranso kuloledwa mu mgwirizano wanu. Komabe, kampani yamalonda oyendayenda ikhoza-ndipo imachepetsa kuchuluka kwa malonda anu kapena chizindikiro chanu chingapereke kwaulere musanawonetsedwe.
08 Kugulitsa Zinthu
Kodi chimachitika ndi chiyani ngati simugulitsa chilichonse chimene kampani ikuyendera paulendo wanu? Kampani yamalonda amayesa kugulitsa. Muli ndi ufulu wokuletsa kumene angagulitse malonda ndi kuchuluka kwake. Mgwirizano wanu ukuyenera kukupatsani mwayi wogula katundu otsala pa mtengo komanso kuphatikiza pang'ono (koma onetsetsani kuti mgwirizanowo sunganene kuti muyenera kugula).
Ngati simukufuna, kampani yamalonda nthawi zambiri imakhala nayo ufulu wogulitsa katundu wanu (nthawi zambiri ku sitolo yogulitsira) kwa miyezi isanu ndi umodzi mutatha ulendo wanu. Komabe, sangathe kugulitsa katundu wanu pamtengo wotsika. Iwo sangathe kupanga zolinga kuposa momwe inu mungaganizire kugulitsa pa ulendo basi kuti akhale nazo zotsalira pambuyo pa mapulogalamuwo, komanso sangathe kupanga katundu watsopano pambuyo pa mapeto. Komanso, malonda awo ogulitsidwa ayenera kukhala opanda maziko okhaokha, malinga ngati mawu ena a malonda anu athandizidwa, kotero muli omasuka kupanga malonda atsopano.