Olemba mabuku a CEO Tim Knowlton Akulankhulana Technology ndi Ndalama
Poyankha, Mtsogoleri wamkulu wa Curtis Brown Ltd. Tim Knowlton akukambirana kusintha kwazithukuko mu bukhu losindikiza mabuku ndi zina zomwe zimapangitsa kuti matekinoloje adijito "asokoneze" mzere wa pansi pa olemba - kuphatikizapo malonda a mabuku kwa ofalitsa, mtengo wogulitsa, ebook mgwirizano, ndi piracy .
Valerie Peterson: Zatsopano zamakono zatsutsa bukhu lonse lofalitsa mabuku kuti lipeze zatsopano. Kodi zakhudza bwanji ntchito ya wothandizira polimbikitsa olemba?
Tim Knowlton: Zambiri [zomwe zikuchitika mu digito] zakhala zozizwitsa ... Ndikanena kuti zowopsya zomwe zasintha zokhudzana ndi malonda ndizofuna kupeza zambiri.
Ndinafotokozera momwe okonza mapepala amafunira ndalama kuti awonetsetse kuti mabuku awo akugwiritsidwa ntchito ku mabungwe ndi nambala zamalonda - lero, mkonzi aliyense angakuuzeni kuti ndi magulu angati a buku lomwe lapatsidwa. Ndipo izo zidzakhala gawo la zolemba zawo ku bolodi.
VP: Choncho olemba ayenera kumvetsetsa kuti ubwino wa ntchitoyo - buku lolemba, kunena, kapena kukambirana - siima okha.
TK: Ofalitsa akufuna kuti atsimikize kuti chirichonse chomwe iwo adzalandira chidzakhala chabwino kwambiri. Kotero ... makompyuta ndi mwayi wokhudzana ndi malonda akupangitsa ntchito ya wothandizira kugulitsa buku kwa wofalitsa movuta kwambiri.
VP: Amazon.com yagwiritsira ntchito bwino luso lothandizira kuti likhale lothandizira ndipo yakhala ikulimbikitsidwa muzinthu zambiri zojambula zojambulajambula - ndipo ena angatsutsane, zasokoneza zachilengedwe za malonda , osati nthawi zonse kuti apindule ndi mizere yapansi ya olemba.
TK: Amazon inakhazikitsidwa yokha pogawira mabuku ndipo yakhala yogulitsidwa kwambiri pa chilichonse mwa kudziwa makasitomala ake ndi mbali zonse za moyo wawo ndi zomwe amagula, komanso kugwirizanitsa ubwenzi wawo ndi makasitomala awo.
Kukhala wokhoza kusunga zofuna za onse ogula awo [ndi kugwiritsira ntchito chidziwitsochi] akadali bwino kwa malonda a bukhu.
Ngakhale kuti sindikuwona kuwonetsetsa kwa drone, panthawi ino ndi zovuta kukangana ndi Amazon mu digito malonda.
Izi zinati, kupindula kwakukulu kwa kufalitsa kuphatikizana kwa malo opangidwe ndizomwe akuluakulu asanu ali ndi mphamvu zambiri zogwirizana ndi ogulitsa. Afunika kuti athe kuchita zimenezi, monga momwe taonera ndi Hachette vs. Amazon .
VP: Msonkho umenewo unanenedwa kukhala wa mawu a ebook. Ndikudziwa mtengo ndi nkhani yovuta, koma mumamva bwanji pa mtengo wa ebook?
TK: Monga othandizira, mbali ya zomwe timachita ndikuteteza mphamvu za wolemba kuti azikhala ndi moyo -ndipo ngati mtengo wa mabuku umapita pansi kwambiri, ndiye palibe amene angathe kuchita zimenezo ndipo timataya mawu a olembawo.
Mukamayankhula za mitengo, sizomwe zimakhudzira wofalitsa, momwe zimakhudzira wolemba, momwe zimakhudzira wothandizira - ndi momwe zimawerengedwera ndi owerenga. Ndikuganiza kuti wowerengayo akunena zoona, "Kodi bukhuli likubwera bwanji mofanana ndi mapepala omwe sindingathe kuchita zambiri?" Sindingathe kuziyika mosavuta, sindingathe kuziwonetsa. pahelesi yanga yamabuku - Ndikhoza kuchita zinthu zambiri zosiyana ndi bukhu lomwe ndikugula limene sindingathe kuchita ndi ebook. "
Ndikuganiza kuti kugula ndi njira yothetsera - mwachitsanzo, kupereka ebook yotsika ngati mugula bukhu losindikiza.
VP: Ndipo, ndithudi, zolemba za olemba ndi mtengo wa ebook zikupempha zokambirana za mafumu. Kodi ndi eBook mitengo yomwe imakhala yovomerezeka muzinthu zamakalata?
TK: Inde, ofalitsa ali ndi ma e standard of royalty rates. Koma kwa ine ngati wothandizila, miyezo yoyenera siikulu nthawi zonse yomwe ife tikufuna kuti ikhale - ndipo sizili zoyenera nthawi zonse,
Tili ndi magawano kuti tigwiritse ntchito chilolezo kumbuyo kwa makasitomala athu ku digito - Curtis Brown Unlimited. Monga momwe zilili ndi mgwirizano wamabuku, pamakhala zokambirana - ndipo nthawi zambiri, ndizo, mgwirizano wosadziwika.
VP: Kodi mukuyang'anitsitsa zochitika zotani ndipo ndikuti komwe mukupeza teknoloji ndiwothandiza?
TK: Ndine wokondwa kwambiri kuona zomwe zimachitika ndi zitsanzo zolembetsa.
Ndipo chimodzi cha zinthu zomwe teknoloji ndi ebooks zandichititsa kuti ndizichita mosavuta ndi kufufuza kwa msika.
Ndi ntchito yanga kudziwa msika komanso mabuku ogulitsa komanso chifukwa chake ndikuwerenga machaputala aulere a olemba ntchito omwe ndikufuna kuphunzira. Ndimazindikira mau, zilembo - Sindiyenera kuwerenga zambiri kuposa izo. Mwamwayi, pambuyo pake nthawi zina ndimafuna kuwerenga zina zonse - zomwe sizili bwino nthawi zonse popeza ndili ndi malemba ambiri a Curtis Brown ndi mabuku omwe ndikufunika kuwerenga!
VP: Kulankhula zaufulu ... piracy yakuopseza wolemba ndalama kwautali kuposa Curtis Brown wakhala akuzungulira, koma malo a digito apeza mabuku ophwanyidwa mosavuta. Maganizo?
TK: Ndikumva kuti kholo lirilonse liyenera kukambirana ndi ana awo, omwe anakulira akuyembekeza nyimbo zawo ndi mabuku ndi zinthu kuti akhale mfulu. Ana ambiri amafunitsitsa kulenga minda - zomwe sakuzimvetsa ndizokuti piracy ya chuma chaumisiri imayambitsa moyo wa aliyense wopanga nyimbo, filimu, luso komanso, mabuku.
Curtis Brown Ltd ndi membala wa creativefuture.org - ali ndi uthenga wabwino, wophunzitsa pophunzitsa anthu ndikuwathandiza kuzindikira kuti ngati zonse zili mfulu - mabuku, nyimbo, mafilimu - gulu lathu lopangidwira silingathe kupanga kuti azikhala ndi moyo.
VP: Nchiyani chomwe chakudabwitsa kwa inu nokha pa teknoloji?
TK: Ndinawerenga koyambirira - mndandanda - mu 2007 ndipo kuyambira pachiyambi ndikukonda kuti ndingathe kupita kutchuthi ndi piritsi yanga ndikubweretsa mabuku khumi ndipo sichiwerenganso kuposa wina.
Koma kamphindi kanga kakang'ono ka digito kamene kanadza zaka zingapo kenako:
Monga momwe ndinkachitira m'mawa uliwonse, ndimakhala pagalimoto, ndikupita mumzindawu, ndikuwerenga kapepala katsopano ka New York Times pamene ndinawerenga kafukufuku wa Dwight Garner wa Immortal Life wa Henrietta Wacks - osati buku lathu.
Ndemangayi inali yodabwitsa kwambiri moti ndinachokera ku mtundu wanga ndikuyika dzina la wolemba, Rebecca Skloot. Bukhuli linabwera, ndinalitsatira ndipo ndinayamba kuliwerenga.
Pafupifupi maminiti atatu kenako, mayi yemwe wakhala pafupi ndi ine anafunsa ... "Kodi mwachita zomwe ndikuganiza kuti mwachita? Werengani ndemanga ya buku - ndipo tsopano mukuwerenga bukuli?"
"Inde," ndinamuuza - ndiyo nthawi yoyamba yomwe ndinayamba ndikuchitapo ndipo ndakhala ndikuchita nthawi zambiri. Kuchokera kumene tinabwera pofalitsa ngakhale zaka khumi zapitazo, izi ndi zodabwitsa kwambiri.
Werengani zambiri za kuzindikira kwa Tim Knowlton
- Zimene olemba ayenera kuzifufuza mwa wothandizira
- Momwe zolemba za wolemba zimakhudzira luso lake loti lifalitsidwe
Kuwonjezera pa kuyendetsa Curtis Brown, Ltd., CEO Tim Knowlton wapadera pa nkhani zowunikira, akuimira olemba ndi malo, ndipo akuyang'anira Dipatimenti ya Mafilimu ndi Televizi.