Kutsatsa ndi PR Stunt Mfundo Zokuthandizani Kuti Muzindikire

Mukufuna Kutenga Zowonongeka? Yambani Apa.

Ngati mukufuna kupeza kubwezeretsa kwakukulu (Investment) (ROI) pa malonda anu ndi kulumikizana pakati pa anthu onse, kuyendetsa ndi njira yokondweretsa kupeza madola zikwi zaulere muzolandila. Ngati simukudziwa bwino mawuwa, mauthenga omwe analandira ndizofalitsidwa chifukwa cha ntchito yanu, kukonda, kapena kukwezedwa, ndipo ndi chinachake chimene simukulipira. Izi zimachitika monga ma TV ndi ma wailesi, malipoti mu nyuzipepala ndi m'magazini, amatchulidwa pa malo onse ochezera aubwenzi, komanso magawo a anthu onse.

Ngati mumakhala bwino, anthu adzakukweza kwambiri. Pafupifupi aliyense amanyamula kamera ndi kanema m'thumba masiku ano, ndipo amakhala osangalala kutenga zithunzi ndi mafilimu omwe angathe kugawana nawo pa intaneti. Ngati ndi choncho, ndibwino kugawa.

Kotero, kodi mumawagwira bwanji? Kodi mungachite chiyani chomwe chingapangitse anthu zikwi zikwi, kapena mamiliyoni ambiri, kuti alengeze mtundu wanu kapena mankhwala anu? Chabwino, njira khumizi ndizoyambira kwambiri. Ingokumbukirani, musati muchotse zikhomo zina zomwe zachitika kale ndi mu wailesi. Sizowonjezereka ngati zakhala zikuchitika kale, komanso zimakupangitsani kuyang'ana.

1. Chitani Choyamba Choyamba

Choyenera, chinachake chosangalatsa kapena chokhudza. Ndipo mukuyenera kulingalira nkhani yoyamba yoyamba padziko lapansi, komanso momwe ikugwirizanirana ndi zomwe mukugulitsa. Si bwino kukhala woyang'anira wamkulu kuti akhale mu bafa yodzala nyemba zokaphika kwa maola 48 ngati mukugulitsa inshuwalansi ya galimoto.

Kodi wina ali ndi chiyanjano chotani ndi wina? Chitsanzo chotsatira chaposachedwapa cha kuponderezana koyamba kwa dziko komwe kanapangidwira bwino ndi chizindikiro chinali Red Bull Stratos Space Jump. Mudzawamva, nkhani iliyonse ndi mauthenga a pa intaneti adzaphimba. Mu 2012, Felix Baumgartner adakhala munthu wolemba mbiri kuti aswetse phokosolo popanda kuthandizira makina.

Iye adalumphira kudziko lapansi kuchokera ku capsule mu danga; mtunda wa makilomita oposa 23, kufika pamtunda wopambana. Kugonjetsa kunakoka mu owona oposa 8 miliyoni, ndipo Red Bull inkawoneka mkudumpha konse.

2. Sungani Kusangalatsa Kwa Wopikisana

Pali mzere wabwino woti uyende pano. Muyenera kutsimikizira kuti simukubwera ngati kuti mumakonda kwambiri, kapena mumagwiritsa ntchito zina zambiri pa schadenfreude. Koma izi ndizochita bizinesi, ndipo zimatha kupanga phokoso lalikulu pamene mutsegula poyera chifukwa cha kulephera kwa chizindikiro cha mpikisano. Chitsanzo chotchuka kwambiri chimachokera ku Mac vs. PC malonda, omwe Mac skewered pc potsatsa malonda omwe amawonetsedwa ndikugawana mamiliyoni ambiri pa intaneti. Kenaka, panali Audi vs BMW nkhondo yamabwalo. Audi anayamba ndi BMW Yanu, koma anthu ochepa pa bungweli ankaganiza kuti BMW idzabwereranso ndi bolodi pomwepo. Ndipo ku Britain kumapeto kwa zaka chikwi, British Eyeways London Eye inali ndi mavuto osiyanasiyana. Ndi pamene Virgin Atlantic wothamangitsira dzina lake adalumphira pa mwayi, akuyandikana ndi buluni pafupi ndi BA. Classic Richard Branson.

3. Zig Pamene Ena Zag

Chimodzi mwa zinthu zazikulu zomwe zikuyang'aniridwa ndi dipatimenti ya kulenga ya bungwe la malonda ndikutsitsimutsa makasitomala kuti achite chinachake chimene ochita mpikisano sakuchita.

Ikubwerera kumbuyo kwa zaka za m'ma 50 ndi 60, pamene makasitomala angasokoneze ntchito yosangalatsa kunena "izi sizikuwoneka ngati malonda a katundu wathu." Koma iyi ndiyo njira yabwino yochezera anthu. Pamene makampani ena akuchepa, pita lalikulu. Pamene akufuula, khalani chete. Pamene akugwiritsa ntchito nthabwala, gwiritsani ntchito sewero. Chitsanzo chachikulu cha izi ndi pulogalamu ya Dove ya kukongola kwenikweni. Panthawi imene makampani ena okongola omwe ankagwiritsa ntchito akugwiritsa ntchito mafano omwe anali "makumi khumi", Nkhunda inaganiza kugwiritsa ntchito amai enieni pamalonda awo. Ndipo, iwo amasonyeza "kuseri kwa chinsalu" nthawi yomwe mkazi aliyense akhoza kukhala "wangwiro" pogwiritsira ntchito Photoshop. Mavidiyowa adapita wodwala.

4. Kugonjetsa chochitika kapena holide

Sichiyenera kukhala tsiku lalikulu, monga Khirisimasi kapena Halowini. Ngati ndizochitika zomwe zingapeze mtundu uliwonse wa kufalitsa uthenga, muli ndi mwayi wapadera.

Panthawi ya chisankho cha US 2016, makina ambiri adalumphira pamagulu, ndipo adasamalira anthu. Tsiku la Ntchito ndilo galimoto yabwino ya zinthu zambiri ndi mautumiki kuti achite chinachake chachikulu, ndi chosiyana. Ndipo zochitika monga Oscars, World Cup, Masewera a Olimpiki, ndipo ngakhale zochitika za m'deralo zimakhala ndi mbiri yowonjezera yomwe mungagwiritse ntchito. Ndikofunika kumangiriza pazochitikazo, ngakhale, ndipo ngati mukuchita zoipa, mudzapeza ngati wopusa. Ngati mukuchita chinachake pa Tsiku la Purezidenti, mungakhale ndi mgwirizano wachilengedwe kwa njira ina.

5. Sulani Chiwerengero cha Dziko

Buku la Guinness la World Records likudziwika padziko lonse lapansi. Pali zikwi zambiri za ma record archived, ndipo zolemba zatsopano zasweka tsiku ndi tsiku. Zakhala njira yabwino kwambiri yogwirizira malingaliro a anthu kuti Guinness ali ndi magawo a webusaiti yake yoperekedwa kwa makampani kuti alowe mu zolemba zatsopano kapena zomwe zilipo. Iwo amalemba ubwino wa kusweka kwa mbiri monga kulimbikitsa kuzindikira mtundu, kumanga timagulu, kukondweretsa zabwino, ndi zikondwerero. Posachedwapa, Porsche Cayenne anathyola mbiri ya padziko lonse ya "Ndege yoposa kwambiri imene inagwedezedwa ndi galimoto yopanga;" mbiri imene Nissan Patrol inkayendera. Osadandaula ngati mbiri siilipo; Kungolenga pa zomwe zikugwirizana ndi mtundu wanu, ngakhale kuti ndi chinthu chopanda pake ngati "makeke angapo pamphuno mwanu." Winawake, kwinakwake, adzasankha.

6. Pangani Chigamulo cha "Viral" ndikumasula Zithunzi

Liwu loti tizilombo timagwiritsidwa ntchito mopitirira muyeso mu malonda ndi malonda . Nthawi zambiri, zimakhala zovuta kulanda mphezi mu botolo. Anthu angayanjane ndi mtundu wanu, kapena iwo sangatero. Komabe, pali njira zowonjezerapo kuti vidiyo idzayendera vutolo, ndipo ndikutchula zochitika ndi kuzijambula. Kenaka, mumamasula zithunzi pa YouTube, Facebook, ndi malo ena. Zitsanzo zam'mbuyomu zaposachedwapa zikuphatikizapo Push to Add Drama ya TNT, Chucky Ikubwera ku Moyo, ndi Telekinetic Coffee Shop. Zonsezi zinapangika malingaliro oposa 50 miliyoni pa YouTube, ndipo panali magawo ambirimbiri pa Facebook, Twitter, ndi Reddit. Ngati muika ntchitoyi, idzabwezera.

7. Pitani ku Big. Kwakukulu Kwambiri.

Ngati simukufuna kunyalanyazidwa, pangani chinthu chachikulu kwambiri chosatheka kunyalanyaza. Izi sizikukamba za kukula kwa chochitikacho, koma kumanga chinthu chomwe chiri chachikulu komanso chodabwitsa. Pamene Michael Jackson anatulutsa album yake HIStory, kuphatikizapo maulendowo, mafano akuluakulu a Michael (oposa mamita makumi atatu) anaikidwa m'malo osiyanasiyana padziko lapansi, kuphatikizapo London, Los Angeles, Paris, Berlin, Milan, ndi Prague. Zithunzi zonsezi zimapanga nkhani ku mayiko padziko lonse lapansi, kukulitsa mamiliyoni a madola m'mabuku opangidwa. Pamene Maryland anayambitsa makope ochepa Osakayikira Fudgey Object (UFO), bungwe la PR lachinyengo linapanga cookie lalikulu ndikuliphwanya pakati pa Trafalgar Square. Masewera a mipando anapanga mutu waukulu wa chinjoka ndikuuyika pamtunda ku England. Kenaka panali mphukira ya 50ft yomwe inkagwiritsidwa ntchito kulimbikitsa Monty Python. Ntchito zimenezi zimatenga nthawi, ndalama, ndi kukonza zambiri, koma zimatenga mutu.

8. Gwiritsani ntchito Mphamvu ya Mafilimu

Pali njira ina yosavuta yochepetsera chidwi cha anthu, koma ndithudi si njira yotsika mtengo. Ngati mumagwira ntchito ndi anthu otchuka, muli ndi omvera mamiliyoni ambiri omwe angayang'ane chirichonse chimene akuchita. Zoonadi, muyenera kupeza choyenera, choyenera kapena ntchito, komanso nthawi yoyenera kuchita. Mu 2004, Tiger Woods anali atapambana kwambiri, komanso hotelo yapamwamba kwambiri padziko lonse yaulere, ku Dubai. Ngakhale kuti adalipira ndalama zokwana $ 1 miliyoni kuti azisewera mu mpikisano, inali kuwombera kwake kuchokera pamwamba pa nyumba ya 1,053ft yomwe inapanga mutu. Onetsetsani chizindikiro chanu kwa Kim Kardashian, Rihanna, Ashton Kutcher kapena Dwayne Johnson ndipo mudzakhala ndi maonekedwe a mamiliyoni ambiri, komabe zidzatengera mamiliyoni kuti awatenge.

9. Chitani Chinachake Chokwiyitsa

Ngati muli ndi lingaliro lomwe mukuganiza kuti likungokhalira kukankhira malire kwambiri, musayisungire. N'zotheka kukhala njira yothetsera kuzindikira. Mu 2007, CEO wa Lifelock Todd Davis anasindikiza chiwerengero chake cha chitetezo cha anthu pa malonda, mabwalo, ndi malonda a TV. Iye anali otsimikiza kwambiri za mankhwala ake, iye anadziyika yekha chitetezo chake pa mzere. Pamene zikuchitika, ochita zigawenga ambiri adapindula nazo ndipo adatenga ngongole zing'onozing'ono. Koma kuchuluka kwa chisangalalo iye anali nacho chochepa kwambiri. Mu 2000, eBay inalipira mzinda wa Halfway, Oregon kuti uwusinthe dzina lake ku Half.com. Ndipo tangoyang'anani pazitsulo zoopsa zomwe John Oliver wa Sabata Lachisanu ndi usiku akukoka, kuphatikizapo kukhazikitsidwa kwa tchalitchi, ndi kugula ngongole ya ophunzira pa ndalama pa dola.

10. Yang'anani pa Landmark

Zizindikiro zazikulu padziko lonse lapansi zimakhala ndi maso pa iwo. Ndipo izo zimawapangitsa iwo chakudya changwiro cha zidole zomwe zingachedwe kuyang'anitsitsa. Mu 2002, olemba milandu a Greenpeace adalemba chifaniziro cha Khristu Mombolo kuti awonetsere zotsatira za Msonkhano wa Padziko Lonse. Mu 1999, magazini yotchuka yotchedwa FHM inapanga chithunzi cha nkhanza Gail Porter pa Nyumba za Pulezidenti . Ndipo mu 2016, Nat Geo analimbikitsa Mlungu Wamphongo Wamkulu pogwiritsa ntchito mkango waukulu womwe unapangidwira kuchokera m'kati mwa Trafalgar Square. Zikumbutso ndi zizindikiro zimatetezedwa, choncho onetsetsani kuti mwapeza zilolezo zonse zoyenera kapena musayese zotsatira zake. Simungangobweretseratu Chikhalidwe cha Ufulu kapena Nsanja ya London popanda mapepala ambiri.