Konzani luso lanu lokopa ndi kuwerenga pamwamba
Mwachidziwitso, kukhala bwino pa malonda ndi kosavuta kufotokoza: mumakhala bwino pa malonda ogwira mtima anthu ambiri kugula mankhwala anu. Koma ndithudi, sizingakhale zophweka, kwenikweni. Mukufunikira kudziwa, luso komanso chifundo. Ogulitsa abwino ali ndi kumvetsetsa kwakukulu kwa maganizo, khalidwe laumunthu, njira, apanga dongosolo lalitali ndi laling'ono ndipo ali akatswiri pa mafakitale awo ndi makasitomala awo. Ndipo mabuku ogulitsa ndi othandiza kwambiri kuti agwiritse ntchito makhalidwe amenewa. Pemphani kuti mupeze mabuku abwino kwambiri ogulitsa malonda ogula ogulitsa ndi odziwa bwino.
Koposa Kwambiri: Pangani NkhaniPamene: Lembani Uthenga Wanu Womwe Amamvetsera Amamvetsera
Chizindikiro chanu sichingokhala chinthu: Ndi lingaliro ndi nkhani. Bukuli la 2017 lolembedwa ndi Donald Miller likukweza mndandanda wa Amazon Best-Seller mndandanda wa Zogulitsa ndi kugulitsa chifukwa. Mu bukhuli, Miller amapanga njira yowonjezera malonda pogwiritsa ntchito mfundo zisanu ndi ziwiri zomwe zimagwiritsa ntchito pophunzitsa nkhani zovuta komanso kuphunzitsa ogulitsa momwe angagwirizanitse ndi kugwirizana ndi makasitomala awo. Bukuli silifotokoza momwe mungalankhulire nkhani, koma momwe mungadziwire ngati omvera anu akukakamizidwa ndi izo. Ikukuyendetsani kudzera m'makonzedwe opanga mauthenga ogwira ntchito pazolengeza zonse komanso pa malonda.
Owerengera ambiri ku Amazon apatsa bukuli nyenyezi zisanu. Monga mmodzi wa owonetsera awa ananenera kuti: "Ndikuphunzira zambiri za malonda kuchokera m'buku lino kuposa momwe ndinaphunzirira mu MBA yanga!"
Classic Classic: SPIN Yogulitsa ndi Neil Rackham
Zakale za 1988 ndi Neil Rackham ndizochikale chifukwa chake. Kafukufuku watsopano ndi ma psychology onse padziko lapansi sangakupangitseni kukhala wogulitsa wamkulu pokhapokha mutadziwa momwe mungagwiritsire ntchito kuntchito yanu - ndipo muziigwiritse ntchito kuti musindikize. Muyenera kudziwa mafunso abwino oti mufunse komanso momwe mungawafunse. Muyenera kuonetsetsa kuti makasitomala amadziwa kuti akusowa chinachake ndipo zonse zomwe zimawathandiza zikhazikitsidwa kamodzi akagula mankhwala anu. Muyenera kukhala wogula makasitomala ndipo muyenera kumvetsetsa.
SPIN, mutu wa bukhuli, ndizofanana ndi mtundu wa mafunso omwe mungapemphe: mkhalidwe, vuto, kukhudzidwa ndi zofunikira. Magulu anayiwa adatsimikiziridwa atatha kuyankhulana ndi anthu ambirimbiri ogulitsa malonda kuzungulira dzikoli, ndipo zikachitika, kumvetsetsa, ndikugwiritsidwa ntchito molondola, njirazi zidzakupangitsani kukhala wogulitsa bwino.
Kusokonezeka? Eya, ndikuthokoza, masamba 197 a buku la Rackham adzalongosola zonsezi.
Best By CEO: Psychology of Selling: Zonjezerani Mau Anu Mofulumira ndi Osavuta ...
Zoonadi, anthu ambiri amatha kulemba buku lalikulu ndikulonjeza kuti apambana. Koma kodi sizomveka kukhulupirira wina yemwe ali ndi zotsatira zatsimikizirika? Mlembi wa ntchitoyi, Brian Tracy, ndiye CEO wa kampani yakeyo - ndipo adagwiritsidwa ntchito kukhala CEO wa kampani yokonza $ 265 miliyoni.
Kotero, nchiani mu bukhu palokha, kupatula zaka zambiri?
Zomwe tikuphunzira kuti muthe kudzidalira nokha ndi chidaliro kudzera m'maganizo oyenera. Zimaoneka ngati zophweka, koma zimanyamula phokoso lamphamvu. Sikuti mudzangophunzira momwe mungagwiritsire ntchito sayansi kuti mudzilimbikitse nokha - muphunziranso momwe mungalimbikitsire ena kudzera m'maganizo ndi malingaliro pa gawo lililonse la malonda. Ngati mukusowa kubwezeretsa pazokhazikitsidwa, izi ndizofunikira kuti mupitirizebe kusungirako - koma ngati muli ndi zodziwikiratu, mudzatumikiridwa ndi ndondomeko yapadera komanso yothandiza.
Malo Opambana a Wolf Of Wall Street: Njira ya Wolf: Mzere Wogulitsa Mzere ...
Kaya mwawona filimu yopusa yomwe ili ndi Yona Hill ndi Leonardo DiCaprio, ngati muli ndi zofuna za Wall Street, mukufuna kuwerenga bukuli.
M'mabuku 256, Jordan Belfort, mboni yeniyeni yomwe kanemayo inakhazikitsidwa, ikukutsogolerani pang'onopang'ono pokhala katswiri wothetsa ntchito ndi zokolola. Poyamba, Belfort analipira pafupifupi $ 2,000 ndipo amafuna kuti muyambe kuphunzira pa Intaneti kuti muphunzire njirayi, choncho $ 15 kapena momwe mungagwiritsire ntchito bukuli ndi kuba. Ziribe kanthu kuti ndiwe wausinkhu wanji, iwe ndithudi uyenera kuphunzira chinachake kuchokera mu bukhu ili. Atsogoleri otsogolera, ogulitsa, a CEO ndi ogulitsa amalonda amodzi adzapindula ndi malangizowo ndi zinsinsi.
Buku Lophatikiza Zambiri Zosiyanasiyana: Gulitsani Kapena Mugulitsidwe: Mmene Mungayendere Bwino / Moyo
Bukuli silikungokuphunzitsani momwe mungagulitsire zinthu: Zimakuphunzitsani momwe mungamutsimikizire aliyense kuti lingaliro ndilo labwino. Kaya mumagwiritsa ntchito gulu la anthu omwe angakhale nawo ndalama, mumauza bwana wanu za njira yomwe mukufuna kuigwiritsa ntchito, kugulitsa ndondomeko kwa kasitomala kapena ngakhale kuyesa kudzipangitsa kuti muzigwiritsa ntchito masewera olimbitsa thupi pansi pano kamodzi pachaka, muli ndi zambiri zoti muphunzire kuchokera m'buku lino. Wolemba bukuli, Grant Cardone, ndi katswiri pa mfundo zoyenera kugulitsa zomwe zingagwiritsidwe ntchito pa mafakitale alionse. Ikuphunzitsanso maluso omwe angakuthandizeni kuthana ndi kusagulitsa malonda, kukanidwa ndi kulimbitsa. Monga bonasi, mudzaphunzira momwe mungagulitsire chuma choipa ndikulimbana ndi mantha anu.
Bukuli lingakulitse moyo wanu wa ntchito - koma izi zidzakuthandizani kuti mukhale ndi maganizo okhudzidwa.
Chosangalatsa Cholimbikitsira: Drive: Choonadi Chodabwitsa Chokhudza Chimene Chimatilimbikitsa
Kugulitsa zinthu kumatengera kudziwa momwe mungalankhulire nkhani yabwino ndikudziwa momwe mungamulimbikitsire, ndithudi. Koma chigawo chofunikira cha kukhala wogulitsa wamkulu amene nthawi zambiri amanyalanyazidwa ndi kudziwa momwe mungalimbikitsire iwo omwe akuzungulira inu, onse makasitomala ndi apamwamba, komanso abwenzi, banja, ophunzira ndi ana.
Mungaganize kuti ndalama ndi njira yabwino kwambiri yolimbikitsira munthu kuchitapo kanthu kapena kuchita, koma Daniel H. Pink, mlembi wa izi ndi mabuku ena 10 ogulitsa kwambiri, amaganiza mosiyana. Mfundo yake yofunikira ndi yakuti tonse tiri ndi chilakolako chozama ndikusowa kuti tikhale ndi luso komanso luso, komanso kuti tidzipange tokha komanso anthu omwe ali pafupi.
Mwina simukuganiza kuti zonsezi ndizomwe zimapangitsa kuti phokoso likhale lopanda pake.
Zabwino Zogulitsa Kwambiri: Kugulitsa: Chifukwa Chakudya Akufuna Zatsopano Zamtengo Wapatali
Ngakhale anthu ambiri olemera a yogis ndi minimalist akukhala ndi moyo wambiri, zaka zapamwamba sizinali zakufa. AECO ndi alembi awo amagwiritsanso ntchito zovala zoyenerera, chakudya chokoma ndi vinyo komanso pamwamba pa masewera a masewera. Inde, mankhwalawa amabwera ndi mtengo: ndipo ziri kwa inu kuti mudziwe momwe mungakakamizire anthu kugula zambiri za iwo.
Nkhani yosangalatsayi ikuwonetsa mbiri yakale ya zomwe alembi, Michael J. Silverstein, Neil Fiske ndi John Butman, akuwona monga chikhalidwe cha chikhalidwe chomwe chinayambitsa msika wogulitsira katundu ndi malonda a lero. Chochititsa chidwi n'chakuti ndi gulu lapakatikati, osati ndalama zapadziko lapansi, zomwe zikugula katundu wambiri. Kuwonjezeka kwa anthu opanga mafilimu ndi anthu otchuka amodzimodzi ndizofunikira kwambiri kuti amvetsetse izi - koma kuya kwakukulu kumakampani omwe amagulitsa katundu wamtengo wapatali ndiwongolera, ndipo amaperekedwa ndi bukhu ili.
Ziribe kanthu zomwe mumagulitsa, kuphunzira momwe mungayankhire mtengo wamtengo wapatali kwa izo ndithudi ndi zothandiza.