Chidziwitso chautumiki (Public Service announcement) (PSA) ndi kulengeza kuti TV kapena wailesi ikuwonekera chifukwa kapena chikondi. PSA ikhoza kuthetsa kufunika kwa kafukufuku wa zachipatala kwa ana kapena kukupemphani kuti mupereke ndalama kwa olemba maliro a Salvation Army. Mwinamwake mumadziwa ndi PSAs, kaya simukudziwa. Mawanga onse a TV omwe amafunika kuwonetsetsa khansa ya m'mawere kapena ya prostate ndizozitulutsa zapadera.
Ma PSA amapita kutali kukachenjeza ndi kuwakumbutsa anthu za chitetezo chawo, ndi chitetezo cha ena.
Chomwe Chimachititsa PSA Kusiyana Ndi Malonda
Zolengeza zamtundu wa anthu sizinalipiritsidwe malonda. Wofalitsa amapereka nthawi yolengeza monga gawo la kudzipereka kwake potumikira zofuna za anthu. Ngakhale kuti palibe chofunikira kwa ofalitsa pa ma PSAs, iwo amawonetsa bwino pa siteshoni ikadzafika nthawi yokonzanso chilolezocho ndi Federal Communications Commission (FCC), kotero ofalitsa ambiri amawawombera.
Mudzawonanso maulendo autumiki akugwira ntchito pa nthawi yochepetsera nthawi monga pakati pausiku ndi 6 koloko m'mawa. Mudzawawonanso pa malo omwe alibe gawo lochepa la malonda otsatsa kuposa ochita masewera awo. Ndi chifukwa chakuti malowa amakhala ndi nthawi yambiri yodzaza.
Kawirikawiri kupuma kwa TV ndi maminiti awiri. Ngati TV ikugulitsanso malonda a TV pa miniti imodzi, ndiye kuti ingasankhe kudzaza mphindi imodzi yokha ndi PSA 60 kapena awiri PSAs.
Njira imeneyi imapindulitsa aliyense.
Ma TV ena amapanga chisankho kuti apereke chiwerengero china cha malonda ku PSAs, makamaka pa kampeni yomwe ili ndi zotsatira. Mwachitsanzo, mumzinda wokhala ndi mimba yokhala ndi mimba yautsikana, msinkhu wa Top 40 wailesi womwe uli pamwamba kwambiri ndi omvera achinyamata angakhale ndi malo oletsa kudziletsa kapena kubereka tsiku lonse, osati pambuyo pa usiku.
Zotchuka za Utumiki wa Public Service
Pali misonkhano yodziwika bwino yotchuka yothandizira anthu yomwe yatulukira kudutsa dzikoli. Mapulogalamuwa amangiriridwa ku Ad Council, yomwe imapanga malonda apamwamba kwambiri mothandizidwa ndi ena mwa malingaliro apamwamba kwambiri.
Mapulogalamu awiri otchuka kwambiri m'mbiri imaphatikizapo kuteteza kunja. Smokey Bear yakukumbutsa anthu kuti asayambe moto wa m'nkhalango kuyambira mu 1944. PSA ina yodabwitsa kwambiri kuyambira m'ma 1960 kufikira m'ma 1980 inali Iron Eyes Cody, wa ku America yemwe adafuula chifukwa adayipitsa dziko lake.
Lero, McGruff ndi Crime Dog amaphunzitsa ana kuopsa komwe amakumana nawo padziko lapansi komanso momwe angapewere kuzunzika. McGruff wakhala ali pa mlandu kuyambira 1979.
Chifukwa Chachidziwitso cha Utumiki wa Boma Sichiwoneka Monga Zambiri Masiku Ano
Chifukwa ofalitsa sakukakamizika kulengeza malonda a anthu, chifukwa chachuma, ambiri samatero. Pamene pali nthawi yokwaniritsira malonda, nthawi zambiri amatsatsa malonda pa TV, monga maulendo owonetsera ma TV .
Patsiku la Smokey Bear, malo osungirako TV sanatulutse malonda ambiri. Zinali zovuta kuyendetsa PSA kusiyana ndi kujambula nkhani. Masiku ano, m'makampani opanga mpikisano wothamanga, TV ikufuna kudziwonetsera nokha ndi malonda ambiri.
Tsoka ilo, PSAs nthawi zambiri imasiyidwa kunja kuzizizira kapena kuikidwa m'mawa.