Sizowoneka kuti wojambula amakhalanso mutu wa bizinesi, chifukwa chake oimba ambiri (kaya amachita masewera kapena kugwira ntchito mu gulu) amasungira mtsogoleri. Mwachidziwikire, abwanamkubwa ali ndi udindo woyendetsa mbali zonse za bizinesi mbali ya ntchito ya ojambula kapena ntchito ya gulu. Izi zimalola talente kuganizira kwathunthu pakupanga nyimbo. Udindo wa woyang'anira umasiyana. Woyang'anira udindo wa gulu kapena woimba yemwe sanalembedwe, kapena, ngati atalembedwa ku chilembo chaching'ono (monga 4AD, Matador Records kapena XL) nthawi zambiri amavala zipewa zambiri.
Mtsogoleri wa mtundu uwu amatumikira monga wothandizira , wothandizira, wowerengera ndalama, kapena mtundu uliwonse wa akatswiri ojambula ayenera kuchita ndi kukhala ndi ntchito yabwino. Wogwira ntchito wojambula wolembedwera ku chilembo chachikulu (monga Warner Music Group, EMI kapena Sony Music) ntchito zambiri zogwira ntchito komanso oyang'anira ena omwe amagwiritsidwa ntchito ndi woimba. Oyang'anira awa amayang'anira ndikuonetsetsa kuti zofunika monga malonda ndi mapulogalamu a PR zikuyenda bwino, maulendowa akukongoletsedwa komanso kuti ojambula akulipira.