Mfundo Zochititsa Chidwi Zomwe Makampani Ojambula Amalonda Amagwirira Ntchito
Ngakhale mabungwe ena amatsatsa malonda a album, RIAA ndilo choyamba chochita chomwecho ndipo akupitiriza kukhala yekhayo amene akukonzekera kuti azitsatira 100 peresenti ya malonda a ojambula.
Mbiri ya RIAA
Yakhazikitsidwa m'ma 1950, RIAA inayamba kufotokoza zithunzi za golidi ndi kupanga choyambirira chokhala ndi platinum, chotsatira malonda enieni, mu 1976. Pofika 1992, liwu lililonse lidatchulidwa ngati album imodzi yopita ku platinum certification. Chifukwa cha kusintha kwakukulu kwa momwe zithunzi zakuthupi zimapangidwira - ndikusintha njira imene ogula amagula nyimbo chifukwa cha makanema - mtundu wa album wa platinamu umasiyana, malingana ndi pamene chivomerezocho chinapangidwa.
Chimene Chimachititsa Album "Platinum"
Ku United States, dipatimenti yotsimikiziridwa ndi platinamu imatanthauza kuti album inagulitsa makope 1 miliyoni kapena kuti imodzi yagulitsa makope 2 miliyoni. RIAA inayambitsa vesi la platinum mu 1984 kuvomereza nyimbo zogulitsa zoposa 1 million; gululi limaperekanso chitsimikizo cha "Diamond" kwa Albums kugulitsa makope mamiliyoni 10 kapena zambiri.
Koma RIAA sizitsimikiziranso kuti malonda akuimba. Lembani ma tepi omwe akufuna deta pazinthu zamalonda ayenera kulipempha ku bungwe. Pofuna kutsimikizira zokopa zamalonda, RIAA imayendetsa kafukufuku wa ma albamu omwe amagulitsidwa kuchokera ku chidziwitso chomwe chimaphatikizidwa mu chikhalidwe cha woimba. Malamulo achifumu amatenga malo ogulitsira malonda ndi malonda owonetsera-ogulitsa - monga makalata olembera makalata - osabwerera.
Dziko lirilonse lomwe limasonkhanitsa deta pamalonda ojambula nyimbo liri ndi malamulo ake a album ya platinamu.
Platinum Certification Kulondola
"Hype" ndizofunikira kwambiri pa malonda a nyimbo, ndipo kuonjezera dipatimenti ya platinum ku malonda ndi zipangizo zamagulu zothandizana nazo zingathandizire makalata ogulitsira malonda ngakhale zithunzi zambiri. Chakumapeto kwa zaka za m'ma 1970, malemba adatumizidwa pa dipatimenti ya dipatimenti yolembedwa ndi makalata, ngakhale pamene maulendo opitirira 50 peresenti anabwezedwa. Kuti mupeze molondola, RIAA inakhazikitsa lamulo la masiku 30, lomwe limafuna kuti Albums azigulitsidwa kwa masiku osachepera 30 kuti lemba lakale lisayese chizindikiritso.
Mfundo yakuti bungwe limagwiritsa ntchito ma disk mu disk-disk, imapangitsanso kusagwirizana - komanso udindo wa platinamu wokayikitsa - pakati pa zinthu zomwe zimawerengera malonda a Album, monga Nielsen SoundScan. Lembani malemba akugwiritsa ntchito mwayi wochita mantha pozungulira malonda apamwamba, kaya ali olondola, monga momwe Sony anachitira mu 1995 ndi HIStory ya multi-disc ya Michael Jackson. The Lion King soundtrack nayenso ankayang'anitsitsa mofanana ndi mankhwala omwe amawoneka kuti ndi ofanana ndi a platinum.
Kuphwanya Numeri
Ziribe kanthu njira yomwe RIAA imasonkhanitsira deta yake, imapereka ulemu wa platinamu ku albamu ya chinenero cha Chingerezi kugulitsa makope 1 miliyoni ndi Albums kugulitsa ma miliyoni 2 kapena zambiri kulandira ma multi-platinum udindo.
RIAA imasonkhanitsanso deta pamabuku a chinenero cha Chisipanishi ndi malo apamwamba a platinamu kwa ogulitsa makope 60,000 kapena ochuluka. Albamu ya chinenero cha Chisipanishi imangogulitsa makope 120,000 kuti alandire maulendo ambirimbiri.
RIAA inayamba kuphatikizapo kujambula kwa digito ndi kusuntha phokoso kuti lizindikire udindo wa platinamu mu 2013. Chiyanjano chimawerenganso mavidiyo omwe amasonkhanitsa kuti adziwe udindo wa platinamu. Mu m'badwo wa digito, mitsinje 100 yaulereyi imawerengera ngati kukopera kamodzi ku malonda.