Ogwira ntchito akuchita nawo zamasewera
Gwiritsani ntchito mafilimu opindulitsa pa kampani yanu. Shama (Hyder) Kabani, mlembi wa Zen wa Social Media Marketing ndi Pulezidenti wa Click to Client, akugwira ntchito yamalonda pa webusaiti yonse, akufunsa, "Kodi akunena chiyani za inu, kampani yanu, ndi zochita zanu?
Zabwino - komabe mukuyankha bwanji?
Kukhala ndi ndondomeko ya chikhalidwe cha anthu m'malo mwake sikukutanthauza kuti iwe uyenera kulamula fano lako. Koma, mumayenera kuyankhulana moyenera mu zokambirana zomwe zimapanga fano lanu. Ndipo, mumabwera kuthandiza othandizi anu kuchita chimodzimodzi. "
Chifukwa chiyani ndondomeko ya ma TV ndi machitidwe abwino a kampani akufunika
Kabani akuti, "Dziko likusintha mofulumira, ndipo momwe timalankhulirana ndikusintha mofulumira. Sikuti ndi Y Y omwe ma blogs ndi otokosera - ndizochitika zomwe zikukula ndi mibadwo yonse. Pali zopindulitsa kwambiri ku zamakono zamakono ndi ntchito zake zonse, koma palinso zoopsa zomwe Raj Malik wa Network Solutions akunena. "
Iye analemba kuti "ndemanga zosaloledwa kapena zosayenera kapena zolemba pa intaneti zingathe:
- "Pezani Kampani, ndi inu, muvuto lalamulo ndi US ndi mabungwe ena a boma, makampani ena, makasitomala kapena anthu onse.
- "Dwetsani dzina la chizindikiro cha kampani mwa kulengeza zolakwika zoipa za Company, eni, ndi anzanu, komanso nokha kapena gulu lanu.
- "Chifukwa cha kuwonongeka kwa Kampani mwa kumasula zinsinsi zomwe sizolengeza za anthu kapena chidziwitso cha eni.
- "Timatipiritsa ife kuti titha kupeza zovomerezeka kapena kuchepetsa mpikisano wathu wapikisano.
- "Kulipira mtengo wanu ntchito yanu ku kampani."
Iye akuwonetsa kuti zambiri mwa izi sizidzasokoneza makampani ngati ogwira ntchito amagwiritsa ntchito nzeru komanso malingaliro abwino pamagwirizano awo pa intaneti.
Njira 10 Zotsata Pulogalamu ya Social Media
Kabani, yemwe watchulidwa kuti ndi mmodzi mwa amayi 10 omwe ali ndi mphamvu kwambiri pazochitika zamasewera, akuwonetsa masitepe khumi awa kuti apange makampani anu othandizira ndondomeko ndi njira.
Sankhani komwe kampani yanu imayimilira polemekeza ubale wawo ndi mafilimu. Muyeneranso kusankha momwe mumayimira poyang'anira ntchito yogwiritsira ntchito mafilimu. Muyenera kudziwa momwe kampani yanu ikufunira kuti muyambe kugwiritsira ntchito mafilimu kuti muzindikire malonda, kuwonetsera makasitomala anu ndi antchito anu kukambirana, ndi kuyendetsa galimoto.
Kabani akufunsa, "Kodi mungasankhe kokha kuyankhulana ndi zomwe wina akunena? Kodi mutha kugwira nawo ntchito mumagulu (ogula ndi olemba masewera)? Popanda malingaliro onse pazolumikizana, zingakhale zovuta kupanga ndondomeko. "
Dziwani chomwe chimapangitsa kuti anthu azisangalala. Kabani akunena kuti bungwe lirilonse liyenera kufotokozera zomwe zimagwiritsa ntchito ma TV. "Ngakhale kuti blog ndi LinkedIn zingakhale zosavuta kugawidwa monga zokhudzana ndi chikhalidwe cha anthu - nanga bwanji kanema pa intaneti? Bwanji za Twitter?
Kodi nchiyani chomwe chimapangitsa kuti anthu azisangalala? Muyenera kukhala ndi malingaliro anu enieni (oyenera) olembedwa. Izi ndi zoona makamaka chifukwa mawebusaiti atsopano ndi zipangizo zimayambira nthawi zonse.
Ndemanga yanga yotsatsa malonda ndi webusaiti iliyonse kapena yamagulu (kuphatikizapo kanema) yomwe imalola kuti azilankhulana poyera. "
Monga momwe zilili pa intaneti kapena pa intaneti zolembedwera, zogwiritsidwa ntchito, zovomerezeka, zopangidwa, kapena zosungidwa ndi zipangizo zamagetsi zomwe zimagwiritsidwa ntchito ndi a kampani zomwe zimaperekedwa kwa ogwira ntchito, zifotokoze omwe ali nazo. Palibe funso, monga chitsanzo, za blog yanu, yolembedwa ndi antchito, pa nthawi yake. Ngati asiya ntchito yanu, blog ndi zomwe zili ndizo.
Koma, zomwe zili pakompyuta yake ya pakompyuta ndi foni, ndi zomwe analemba kwa webusaiti ya kampani, mwinamwake ndizolembedwa ndi malamulo .
Muzofalitsa, kodi kampani yanu ili ndi akaunti ya Twitter kapena Facebook tsamba, monga zitsanzo? Kampaniyo iyenera kutsimikizira kuti mwiniwake wa makampaniwa ndi a kampaniyo, osati wogwira ntchito amene akugwira ntchitoyo akuphatikizapo kutumiza ndikuyang'anira nkhaniyi.
Ndondomeko yanu iyenera kuwonetsa amene ali ndi zomwe zili muzochitika zamasewera.
Sungani chinsinsi ndi zogulitsa zachinsinsi payekha. Lemezani ufulu wachinsinsi wa antchito ena ndi makasitomala anu. Ndondomeko zamagulu amtundu wa anthu ayenera kuthana ndi vuto la kusunga chinsinsi cha eni eni ndi zaumwini.
Kabani akuti, "Chifukwa cha chikhalidwe chosavuta cha malowa, ndi zophweka kupatsa mfundo zofunika popanda kuzizindikira. Ngakhale mauthenga aumwini samakhala otetezeka nthaŵi zonse. Malo aliwonse ali ndi zolakwika zawo. Ndi bwino kuti antchito asapatsane chinsinsi chilichonse kapena chidziwitso cha eni ake pogwiritsa ntchito chitukuko - kaya pagulu kapena payekha. "
Sankhani yemwe ali ndi udindo woyang'anira komanso kutenga nawo mbali pazofalitsa. Ndikofunika kuti ogwira ntchito onse amvetsetse ndikutsatira ndondomeko yowunikira makampani pomwe akugwiritsira ntchito pa intaneti. Koma, wogwira ntchito kapena timu imodzi iyenera kuganiza kuti kampaniyo iwonetsetse kuti ndi yowona ndi kuyendetsa kayendedwe ka kampani.
Wokonzeka kutsatira ndikuyankha ndemanga, ndondomeko, kapena zodandaula za kampani, wogwira ntchito kapena timuyo ali ndi udindo woyenera kuyankha pazolankhani. Ngakhale ogwira ntchito onse akulimbikitsidwa kuti agwirizanitse ndikuyimira chizindikiro cha kampani, m'magulu amtundu wa anthu, ogwira ntchitowa ayenera kuyankha mafunso, komanso.
Kabani akuti, "Njira yabwino yopezera wothandizana ndi anthu mu kampani ndi kufunafuna munthu kapena gulu la anthu omwe amakonda kwambiri kuyankhulana ndi makasitomala m'masewero. Angakhale kale akuchita zimenezi popanda inu kudziwa. Fufuzani anthuwa ndi kuwaphunzitsa bwino kuti azisonyeza chizindikiro chanu. "
Akhazikitse malamulo othandizira ogwira nawo ntchito m'masewerawa. Mukuyenda bwino ndi antchito. Muyenera kulola antchito kukhala ndi ufulu wochita nawo mafilimu, koma chitetezeni kampaniyo panthawi yomweyo. Kabani akuwonetsa kuti ayang'ane za intel zokhudzana ndi zosokoneza mauthenga zomwe zili zowonjezera. Dipatimenti yowonetsera zamagetsi ku Air Force yakhazikitsa ndondomekoyi yotsatsa ndondomeko yawo yachitukuko ndipo David Meerman Scott akuwunika zomwe amakhulupirira pazolemba zawo. Choncho, zitsanzo zilipo pa intaneti.
Ngakhale antchito anu mwinamwake amachitira zinthu zogwiritsa ntchito pa intaneti, kutenga ndondomeko yanu yachitukuko ikuyenera kulongosola zitsanzo za mitu. Chinsinsi, chodziwika ndi kampani, chosatulutsidwa chidziwitso chiyenera kukhala chopanda chithandizo. Zambiri zaumwini ndi zaumwini za ntchito yanu ndi ogwira nawo ntchito ndi makasitomala sayenera kupezeka pa intaneti.
Chithunzi cha antchito anu muzofalitsa, ngati angagwirizane ndi kampani yanu, ziribe kanthu. Kuchita manyazi, kukhumudwitsa, kusokoneza ndemanga, mawu osayankhula, khalidwe lodziletsa, ndi kugwiritsa ntchito mankhwala osagwiritsidwe ntchito molakwa, ndizo zitsanzo za khalidwe lanu.
Pangani ndondomeko yowunika kayendedwe ka zachikhalidwe. Kabani akuti, "Ndondomeko ya machitidwe a anthu sichinthu chabwino ngati simukuyang'anitsitsa malo omwe zokambirana zikuchitika. Pali zida zambiri zaulere ndi zowonongeka kuti muwone zamagulu a anthu. "
Pangani maphunziro mosavuta kwa antchito anu omwe akufuna kutenga nawo mbali pazofalitsa. Kabani akuti, "Taganizani kupambana-kupambana. Palibe amene amakonda kukhala omasuka-makamaka pankhani ya malo awo ochezera a pa Intaneti. Komabe, anthu ambiri amakhala omasuka kuti aphunzire za momwe angapindulitsire mawebusaiti amenewa kuti athe kupititsa patsogolo ntchito zawo. Anthu ambiri omwe amalakwitsa pa Intaneti sakudziwa bwino.
Ngati mukuyembekeza antchito anu kuti azigwiritsa ntchito zida zoterezi, muyenera kupereka maphunziro. Chimene iwo ayika kunja uko si chisonyezero cha kampaniyo; Ndichisonyezero cha iwo. Pangani kupambana-kupambana kwa aliyense. "
Zolinga zamakono zikufutukuka ndi mamiliyoni a anthu padziko lonse akugwirizanitsa m'njira zomwe ochepa ankalakalaka kanthawi kochepa kanthawi kapitako. Ogwira ntchito akugwirizanitsa nawo pazofalitsa. Kampani yanu iyenera kuyankhulana pazinthu zamagulu, komanso.
Ndipo, ndondomeko zanu zamagulu ndi njira zowonjezera zikufunikira chitukuko tsopano. Tengani mwayiwu kuti muwononge zokambirana zomwe zikuchitika kuzungulira kampani yanu ndi mtundu wanu.
Musakhulupirire kwa mphindi kuti zokambirana sizikuchitika. Pewani mwayi wotsogolerera - tsopano.