Makampani opanga magalimoto a ku Asia akukulirakulira. Ngakhale misika ya ku America ndi ku Ulaya idakali yovuta kwambiri, Asia yakhala ikuwonjezeka kwambiri pakuyenda maulendo, makamaka pakati pa oyenda bajeti. Onyamulira ku Asia akuwona kuwonjezeka kwa oyendetsa bizinesi apakatikati akufuna njira zosagwira mtengo. Poyembekeza kuti msika udzapitirirabe kusintha, ndege zowonjezereka zikupita ku Asia ndi chitsanzo chatsopano: ogwira ntchito yotsika mtengo akuyenda maulendo ataliatali.
Potsatira mapazi a Air Asia X, woyendetsa ndege watsopano kwambiri ndi Scoot, wotengera wotsika mtengo wothamanga pansi pa kampani ya kholo la Singapore Airlines.
Business Model
Scoot analowa mumsika wa Asia pogwiritsa ntchito njira zochepetseka, zotsika kwambiri zomwe zimagulitsidwa kwa nzika zapakatikati.
Akuwoneka kuti akutsatira chitsanzo chodziwika bwino cha bizinesi cha Southwest Airlines, Scoot akugogomezera zosangalatsa, zabwino zopezera makasitomala popanda mabelu ndi mluzu. Ndege ikuwonetsa njira zamakono zochitira malonda ndi machitidwe monga mavidiyo otchuka a quirky, yunifolomu yowonongeka, ndi webusaiti yosavomerezeka. Southwest Airlines ndi azimayi a Ryanair amadziwa bwino chitsanzo ichi; Kusiyana kokha ndikokuti Scoot ntchentche midzi ndi maulendo otalika maulendo m'malo maulendo apatali.
Njira ndi Kuyamba Mapulani
Asia ndi Australia zinatumikira monga mayiko oyambirira a njira za Scoot, zotsatiridwa ndi India, Africa, ndi Europe.
Kukonzekera kwa Scoot kunali mwezi wa June 2012. Njira yoyamba inali ulendo woyenda tsiku ndi tsiku kuchokera ku Singapore kupita ku Sydney. Njira zamtsogolo zidzaphatikizapo kugwirizana kwa Gold Coast, Queensland, ndi China kuchokera ku Singapore. Maulendo ena, monga Taipei, Tokyo, ndi Bangkok anawonjezeredwa pambuyo pake.
Ndege
Poyambira mu Boeing 777-200, Scoot adatenga ndege yake yoyamba kuchokera kwa a parent Airlines Singapore Airlines.
Ndegeyi inakonzanso ma 777 pokhala ndi mipando yatsopano komanso mtundu wachikasu wonyezimira, koma kuti agwiritse ntchito Boeing 787 Dreamliner .
Ndegeyo inalangizanso ndege 20 za Boeing-787 kuti zilowe m'malo mwa Boeing 777.
Zolemba
Scoot ili ndi zipangizo zitatu: Fly, FlyBag, ndi FlyBagEat. Zosakwera mtengo komanso zophweka kwambirizi ndi Fly, zomwe siziphatikiza kanthu koma mpando wokha. Phukusi la FlyBag likuphatikizapo makilogalamu 15 a katundu, ndipo FlyBagEat imaphatikizapo makilogalamu 15 a katundu wowonongeka kuphatikizapo chakudya chamoto.
Scoot imaperekanso malo okhala ndi bizinesi otchedwa ScootBiz, kuphatikiza mipando ya chikopa ndi kuwonjezera kwina ndi chipinda cha mwendo. Anthu okwera sitima za ScootBiz amalandira ndalama zambiri, chakudya ndi zakumwa, ndi zina zothandiza.
Mapulogalamu owonjezera a-la-card komanso mapulogalamu ogulitsira amapezekanso, ndipo Scoot imakonzekera zosangalatsa zosangalatsa monga ndege ikuyenda.
Scoot adalengezedwa mosavuta kudzera pa malo ochezera a pa Intaneti kuti ndalama zoyambirira zidzakhala madola 250 pa matikiti oyambirira omwe amatsitsimula ku Sydney, Gold Coast kapena Singapore.
Kukayikira
Pali nthawi zonse okayikira, ndipo iwo omwe amaganiza kuti Scoot sangakwanitse zolinga zawo amanena kuti ndondomeko yotsika mtengo, yokhala ndi nthawi yaitali ndi yoipa.
Choyamba, zikhoza kutenga bizinesi kuchoka ku kampani ya makolo, wothandizira chuma cha Singapore Airlines, omwe angapereke njira zomwezo pa ndege yomweyo paulendo wapamwamba kwambiri. Chachiwiri, anthu ambiri amakhulupirira kuti kufunika kokwera ndege zochepa kwambiri sikukwanira.
Chinthu chimodzi chiri chotsimikizika: Pali gulu lokula pakati ndi la bizinesi ku Asia lomwe lingagwiritse ntchito mwayi wonyamula bajeti. Ndege zotani zomwe zimapindula pa mtengo wotsika mtengo, zidzatengera zinthu zambiri, zomwe zimapangitsa ngakhale maulosi ophunzitsidwa bwino kwambiri.