Don Campbell, Expert Marketing Marketing Akuyankha Mafunso About WordPress
Don Campbell ndi wodziwika bwino, wolemekezeka kwambiri wothandizira malonda a pa Intaneti omwe amapanga WordPress webusaitiyi. Gawo limodzi la zokambirana ndi Don likutipatsa mauthenga pa kukhazikitsa webusaiti ya WordPress.
WIB: Ambiri amalonda amakayikira kukhazikitsa webusaitiyi chifukwa cha mtengo wapatali wokhala ndi winawake kupanga, kumanga, ndi kusunga webusaitiyi. Kampani yanu imathandiza mabungwe kumanga mawebusaiti awo pogwiritsa ntchito WordPress.
Kuwonjezera pa kuwapulumutsa madola masauzande, mabungwe angapindule bwanji ndi kumanga malo awo mu WordPress? Kodi n'zosavuta kwenikweni?
Campbell: Ilo ndi funso lalikulu. Mabizinesi ambiri omwe ndimalankhula nawo amalowa m'gulu limodzi mwa magawo awiri:
Alibe webusaitiyi, ndipo sakudziwa kuti ayenera kuwononga ndalama zingati, kapena ndani amene angamukhulupirire; kapena
Ali ndi webusaitiyi, koma siwathandiza kwenikweni bizinesi yawo (ili bulosha lolemekezeka pa Intaneti.) Mwinamwake iwo analipira ngongole ya madola zikwi zambiri. Amakhalanso akulimbana ndi kukonzanso. Nthawi zambiri, amayenera kulipira munthu nthawi iliyonse yomwe akufuna kuti asinthe.
Ndikupempha eni ake amalonda kuti ayese kuyesa pakati pa webusaiti yamtengo wapatali, yopanga mapulogalamu, ndi webusaiti yaulere yomwe sichimaonetsa chithunzi cha katswiri. Chimene iwo akusowa kwambiri ndi webusaiti yamakhalidwe abwino, yomwe imakonzedweratu bwino kwa injini zosaka ndikukonzedwa kuti ibweretse bizinesi yatsopano.
Ndikuganiza pogwiritsira ntchito chida monga WordPress kumawathandiza kuyesa izi. Popeza WordPress ndi ufulu komanso kugawana ndi yotsika mtengo, mwiniwake wa bizinesi angadzipire ndalama zodula. Ndipo ndi masauzande a themes ndi mapulagulu alipo, iwo akhoza kusinthira mwangwiro kuoneka kwa tsamba, ndikuwonjezera ntchito zake popanda kudziwa momwe angakonzere.
Ndipo wina amene alibe nthawi yoti adzikonzekerere akhoza kupeza munthu woti aziwakhazikitsa webusaiti yathu ya zamalonda pafupifupi $ 1,000.
5 Mapindu Ofunika Kumanga Website Yanu mu WordPress
Nazi zotsatira zisanu zofunika kugwiritsa ntchito WordPress kwa webusaiti yanu:
Mitu imakupatsani kusintha kusintha kwa webusaiti yanu mofulumira. Pali masewera ambirimbiri omwe alipo a WordPress.
Mapulagini amakulolani kuti muwonjezere ntchito ya WordPress yanu yanu popanda kudziwa momwe mungakonzekere. Pali ma plugins opitirira 10,000 omwe amakuthandizani kuwonjezera mitundu yonse ya machitidwe pa malo anu, monga kugawidwa kwa anthu, SEO, zithunzi zojambulajambula, ndi zina zambiri.
Iwo ndi osavuta kusintha. Ngati mungathe kulenga chikalata cha Mawu, mukhoza kufalitsa nkhani yatsopano ku webusaiti yanu ya WordPress. Ukayikweza, ukhoza kuyisintha nthawi iliyonse yomwe mukufuna, ndipo izi ndizofunika kuti mutengere nawo alendo komanso ma injini ofufuzira.
Google imakonda malo a WordPress. Chifukwa chakuti amasinthidwa mobwerezabwereza, ndipo zomwe zikupezeka zimakhala bwino, mukhoza kupeza malo a WordPress mofulumira poyerekeza ndi intaneti. Google yakhala ikupita pa zolemba monga kuyamikira WordPress kwa malo amalonda (onani kanema ya YouTube)
WordPress imathandizidwa ndi anthu okhudzidwa, ogwirizana nawo. Kafukufuku waposachedwapa akuti pafupifupi pafupifupi 8% pa intaneti pa intaneti amayendetsedwa ndi WordPress. Pali zikwi zikwi za opanga, opanga ndi okonda kunja uko kuti athandizidwe ngati mutagwira. Thandizo ndi kufufuza kwa Google kapena Bing kutali.
Mutha kuwerenganso Don's mndandanda pogwiritsira ntchito WordPress malo osungirako malonda kuti mupeze zamalonda zambiri pa bizinesi yanu.
Don Campbell inapanga Expand2Web kuti imuthandize eni ogulitsa malonda kukhazikitsa mawebusaiti a WordPress omwe amadziwika pamwamba pa zotsatira zaderako pa Google, Yahoo ndi Bing. Tsopano Expand2Web imapanga maphunziro ndi zida zothandizira ndi eni eni-amwini amalonda.
WIB: Ndinawerenga pa webusaiti yanu kuti mumayimba piyano ndipo mukuphunzira kukonza bolodi - ndipo muli ndi mkazi ndi ana awiri aakazi. Ndikofunika bwanji kukhalabe pakati pa ntchito ndi moyo wanu? Kodi muli ndi uphungu uliwonse kwa amayi omwe akulimbana ndi umoyo wabwino wa ntchito pamene akumanga malonda awoawo?
Campbell: Inde, ndikuganiza kuti ntchito ya moyo ndi yofunika kwambiri. Chifukwa chimene ndinasiyira ntchito yanga yogwirizanitsa ndikukhala ndi nthawi yochepa ndikuyenda nthawi yambiri ndi banja langa.
Ndimadzifunsa ndekha - "Kodi moyo umene ndikufuna kukhala nawo ndi uti?" Ndipo ndimayesetsa kuti anditsogolere. Musandivutitse, ndimakonda kugwira ntchito mwakhama, koma ndikuyenera kukhala pazinthu zomwe ndimakonda kuchita, komanso ndi nthawi yambiri yobwerera, nthawi ndi banja langa, ndikuzindikira zomwe zili zofunika kwambiri. Ndikuyamikira momwe mkazi wanga adasinthira izi ndi ine. Tidakumana, adali ndi ntchito yabwino kwambiri, ndipo adasankha kukhala kunyumba tikakhala ndi ana. Anatenga mwayi umenewo kuti abwerere ku sukulu nthawi yina, ndikusintha ntchito yake kuti ikhale yosiyana, zomwe amakonda kwambiri. Tsopano amagwira ntchito masiku awiri pa sabata, ndipo amayamba kukhala wopambana kwambiri ndi ana athu muzipinda zawo zamaphunziro, ndikuthandizira banja lathu. Ndi amene amachititsa masewerowa pa masewero a sukulu, kapena kuyendetsa pulojekiti yodzipereka pa sukulu ya ana. Ndili ndi ulemu wambiri pa momwe adasinthira zonsezi, ndipo tonsefe timamva ngati tikukhala moyo umene timawakonda.
Ndipo maphunziro a piyano omwe inu munatchula; Ndikuwatenga pamodzi ndi mwana wanga wamkazi wamkulu ndipo tikusangalala kwambiri kuchita zimenezi palimodzi!
Komabe, ndikhoza kupitirirabe, koma sindifuna kubweretsa owerenga ambiri - ndikuganiza kuti kukhala ndi chiwerengero chimenechi kumabweretsa zochitika zambiri zowonetsera komanso kukhala ndi moyo wosangalala kwambiri kuzungulira.
WIB: Mumapereka malangizo othandiza kwambiri pa blog yanu komanso kabuku kanu kaulere pa momwe mungapezere webusaitiyi muzomwe mumafufuza. Koma bwanji za eni amalonda omwe ali ndi malo amodzi omwe amatumikira mbali zambiri. Kodi angagwire bwanji malo ambiri?
Campbell: Ili ndi funso labwino kwambiri. M'masamba a Google Place akukhazikitsidwa kuti bizinesi iwonetsetse kufufuza mumzinda kapena tawuni komwe bizinesi yawo ili. Koma zoona zake ndizokuti seva zambiri zamalonda ndi madera onse oyandikana nawo, midzi ndi mizinda. Palibe yankho langwiro pa izi, koma zomwe ndikupempha ndizoti bizinesi ndi kukonzanso Tsamba la Google Place, ndi masamba ena monga Yahoo Local, Bing, Yelp, ndi zina. Kenako mutenge izi ndi webusaiti yabwino. Pa webusaitiyi, ine ndikupanga iwo kulenga tsamba pa mizinda yonse yomwe akugwira, kuphatikizapo zambiri zokhudza dera. Mwachitsanzo, fotokozani chifukwa chake muli ndi makasitomala ochokera kumudzi wapafupi. Mwinamwake iwo amagwira ntchito ku kampani yomwe ili pamenepo, apo ndi kosavuta kuyima ndi bizinesi yanu pakutha kwawo kwa masana. Tsambali lirilonse limakonzedweratu kwambiri pa mitu yeniyeni yeniyeni, ndipo imagwirizanitsidwa bwino kuchokera kumalo ena a webusaitiyi ndi ma intaneti ena. Pano pali chitsanzo cha tsamba lapadera la mzinda: http://www.northvalleptometry.com/milpitas-ca-optometrist">Milpitas, CA Optometrist
Don Campbell inapanga Expand2Web kuti imuthandize eni ogulitsa malonda kukhazikitsa mawebusaiti a WordPress omwe amadziwika pamwamba pa zotsatira zaderako pa Google, Yahoo ndi Bing. Tsopano Expand2Web imapanga maphunziro ndi zida zothandizira ndi eni eni-amwini amalonda.
WIB: Amayi ambiri amalonda amandifunsa za nthawi kapena ayi kuti ndilowetse mpikisano wamalonda. Imodzi mwa malonda anu, RefMob, anali womaliza ku TechCrunch 50. Kodi RefMob ndi TechCrunch 50 (TC50) ndi chidziwitso choyenera?
Campbell: Mwamtheradi. TC50 inali chinthu chodabwitsa. Kuphunzitsa kumene gulu la TC50 linapereka linali lodabwitsa. Tinkachita masewera olimbitsa mavidiyo, ndipo tinaphunzitsidwa ndi Jason Calacanis ndi Michael Arrington; Iwo adationa ife pomwepo ndikutipatsa ife ndemanga zenizeni za momwe tingakonzere, ndiyeno tinabwereranso.
Nthawi iliyonse yomwe mungathe kupereka pamaso pa zikwi za anthu ndi mwayi waukulu. Ndinakumana ndi anthu ena odabwitsa panthawiyi ndipo ndinapanga maubwenzi ena ofunika kwambiri omwe amachititsa mwayi wina.
WIB: Pali kutsindika kwakukulu lero pa kukhazikitsa maulendo ovomerezeka ndi ofunika a mawebusaiti. Kodi izi ndi zofunika bwanji ndipo mumalimbikitsa anthu kulipira maulumikizi?
Campbell: Inde, kulumikizana kwapamwamba kwambiri pa webusaiti yanu ndi kofunika kwambiri kuti muyike mu injini zosaka zomwe mumaganizira. Izi ndizovuta kwambiri, nthawi zambiri zowonjezera gawo la kukonza injini. Palibe zochepa. Nthawi zambiri kugula zogwirizana si njira yabwino yopitira. Koma pali njira zowonjezera zomanga zogwirizanitsa zapamwamba kunja uko: Njira ya PAD ya James Martell ndiyo yabwino kwambiri yomwe ndayiwona. Muyenera kudzipereka kumanga maulendo ena a pawebusaiti yanu, kapena kugulira katswiri wa zomangamanga kuchokera ku bungwe lolemekezeka la SEO kuti likuthandizeni.
Don Campbell inapanga Expand2Web kuti imuthandize eni ogulitsa malonda kukhazikitsa mawebusaiti a WordPress omwe amadziwika pamwamba pa zotsatira zaderako pa Google, Yahoo ndi Bing. Tsopano Expand2Web imapanga maphunziro ndi zida zothandizira ndi eni eni-amwini amalonda.
WIB: Webusaiti yanu imakamba za kufunika kokhala webusaitiyi ndikuyikonza mwatsopano pokhala ndi ndondomeko yowonjezera. Kodi anthu amafunika bwanji kusintha mawebusaiti awo kapena mabungwe awo ngati akufuna kukhala otetezeka mu injini zosaka?
Campbell: Nthawi zambiri ngati n'kotheka. Kukhala ndi ndondomeko yabwino ndikufunikira kuti webusaitiyi ipambane. Ndikudziwa SEOs zambiri zomwe sizidzagwira ntchito ndi kasitomala ngati sangachite ku mapulani.
Google crawler imakhudza kwambiri zolembedwa zoyambirira zomwe zimafalitsidwa nthawi zonse. Nthawi iliyonse imene mumasindikiza, Google imapeza "ping" yopempha wopalasa kuti abwerere ndikuchezera malo anu. Chovuta, makamaka kwa azinyumba aang'ono, ndikuti akufuna kuchita, koma atanganidwa kwambiri kuchita bizinesi yawo. Gawo la ndondomeko zomwe zilipo ziyenera kukhala zenizeni ngati mwiniwake wa intaneti angathe kulemba zomwe zilipo, kapena ngati akuyenera kulipira wolemba mabuku kuti awathandize. Ndapeza olemba mabuku ena odabwitsa kuti andithandize ndi makasitomala anga komanso webusaiti yanga, pa ndalama zowonongeka.
WIB: Ndiuzeni za maphunziro omwe mwatsala pang'ono kupereka.
Campbell: Ndili ndi maphunziro atatu pakalipano, komanso malo amodzi, omwe ndi gulu la othandizira webusaiti komanso azinyumba a DIY akuphunzira, kuthandizana ndi kutchula bizinesi kwa wina ndi mzake. Timachitcha kuti gulu la owonjezera la Expand2Web
Nawa maphunziro apakompyuta omwe takhala tikupereka:
- Kukonza ndi Kukonza Mapulogalamu Anu a Zofalitsa Mawu: Pa sukuluyi ya masabata 4 ophunzira amaphunzira kuchokera kumayambiriro ndipo potsiriza amakhala ndi webusaiti yogwira ntchito ya WordPress ndikudziwa momwe angamangire zambiri.
- Ndondomeko ya Circle of Trust Local SEO: Takhala ndi njira yothandiza kuti tipeze zotsatira za malonda ang'onoang'ono omwe amatchedwa ndondomeko ya Circle of Trust SEO. Phunziro lino timaphunzitsa momwe tingagwiritsire ntchito ndondomeko yovomerezekayi, yomwe ikuphatikizapo kukonzanso webusaiti, ndondomeko yowonjezera, ndondomeko za intaneti, kukonzanso machitidwe a m'dera lanu, ndi chiyanjano ndi zomangidwe za malo azinthu zamalonda.
- A Social Media Blueprint for Small Business Owners: Mu maphunziro awa timaphunzitsa momwe tingagwiritsire ntchito Facebook, YouTube ndi Twitter kwa mabungwe ang'onoang'ono. Ife timangomanga Bukhu la Facebook ndi bizinesi, ndikugawana ma templates.
Maphunziro akhala akugunda kwambiri - ophunzira athu akubwera ndi kumanga mawebusaiti, masamba a Facebook, ndi kupanga ntchito za SEO kuthandiza athandizi aing'ono kuti agwire pa intaneti. Gawo labwino kwambiri kwa ine, ndikumanga gulu la anthu amalingaliro omwe akhoza kuthandizana wina ndi mnzake kuti apambane. Ndine wokondwa kwambiri za kumene izi zikupita!
Don Campbell inapanga Expand2Web kuti imuthandize eni ogulitsa malonda kukhazikitsa mawebusaiti a WordPress omwe amadziwika pamwamba pa zotsatira zaderako pa Google, Yahoo ndi Bing. Tsopano Expand2Web imapanga maphunziro ndi zida zothandizira ndi eni eni-amwini amalonda.