Maziko Othandizira Akanema Oimba

Zokambirana Zogwira Mtima Ziyenera Kukhala ndi Mfundo Yeniyeni Yogwira Mtima.

Chida choyimba cha nyimbo choyimba chinali chida chogwiritsidwa ntchito bwino kwa zaka zambiri ndi oimba, malemba, mawothandizi, ndi mamembala kukweza gulu, kumasulidwa kwatsopano kapena ulendo. Zina mwa makina ojambulawo anali ophweka, pamene ena, makamaka magulu omwe analembedwera ku chilembo kapena otsogolera omwe anapereka ndalama za kits, ankakhala ndi mabelu ambirimbiri. Zida zofunika kwambiri pa makina oyambira pamakina ophatikizapo nthawi zambiri amaphatikizapo:

• CD yotulutsira, kaya yagunda kapena iwiri pamasulidwe apadera kapena, kawirikawiri, albamu yatsopano
• Onetsani Chiwombankhanga (onani Press Releases 101 kuti mudziwe zambiri.)
• Bio
• Dinani zojambula

Mitundu yambiri yosindikizira inabwera m'mafoda omwe anali ndi zonse zoyenera. Nthaŵi zina, makina osindikizira ankamangiriridwa m'buku. Kawirikawiri katsulo kanali ndi zithunzi zojambulajambula ndi zithunzi za ojambula.

Zolepheretsa ndi Zopindulitsa za Makina Othandizira Pathupi

Mitundu yambiri yamakina yosindikizira yowonongeka yasonkhanitsidwa ndi ojambula osiyana kwambiri a oimba. Makina a Rolling Stones, makamaka, adakumbukira zina mwazikumbukiro za makitiwa, ambiri a iwo akugulitsa mmisika pamsika woposa $ 100.00.

The Rolling Stones akufotokozanso kuti pali vuto lina la ma kitsulo a PR omwe ambiri oimba ntchito: kupanga ndi kupanga makina amenewa kunali okwera mtengo kwa aliyense. Ndi magulu opambana kwambiri pa dziko lapansi omwe angakhoze kulipira masauzande ambirimbiri a madola omwe akufunikira kuti akonzekeze zolemba zapamwamba, zopanda ntchito.

Ngakhale kuti ndalamazo sizingatheke, magulu ena, ngakhalenso omwe ali ndi ndalama zing'onozing'ono, amaikabe makina a makina osindikizira mu 21 C. C. Phindu lodziwika ndiloti ngati kamtengo kamatulutsidwa, chimapereka chikumbutso cha thupi kwa gulu mpaka mwina miyezi kapena zaka Pambuyo pake, waponyedwa kutali kapena kwa ochepa ochepa-amakhala chinthu cha osonkhanitsa.

Pazifukwazi ndi zifukwa zina, malo ambiri okonzedwa kuthandiza othandiza oimba (ndi kuwagulitsa chinthu china) amalimbikitsanso kutulutsa makina osindikizira komanso zomwe zakhala zikugwiritsidwa ntchito m'malo mwake, Electronic Press Kit , yotchuka kwambiri tsopano zojambulajambula, EPK.

Zomwe Zikudziwika za EPKs

EPKS ili ndi ubwino wake waukulu pa makina a ndondomeko yatsopano: kugawa bwino komanso mtengo. Chachitatu, kukula kwa zotsatira za EPK kwa ozilandira kudzera mu kanema, zochitika zenizeni zenizeni, masewera ndi zina zomwe zimakhudza mauthenga zimakhalabe chinachake chodikira kuti chifufuzidwe.

Chidule cha njira yothandiza ya EPK

Kufotokozera bwino EPK njira ndi buku, osati nkhani, koma izi ndizo:

1. Tsamba la kunyumba. Inde, ndiko kulondola-njira yeniyeni ya njira yonse ya nyimbo za m'zaka za zana la 21 ndi kulenga tsamba lokhala ndi maganizo ogwira mtima. Popanda izo, EPK yanu sikupita kwina kulikonse-kapena, simunapatse ovomerezeka a EPK malo alionse omwe mungapite. Choncho: Zinthu zoyamba poyamba. Ngati muli ndi bajeti yopanga webusaiti yamabuku, ndizo zabwino. Ngati simukutero, pali malo ambiri omwe mumachita pa EPK pa Intaneti omwe angakuyambitseni ndikukutsogolerani popanga tsamba la kunyumba. Ngati EPK yanu siimapangitsa kuti wolandirayo apite ku webusaitiyi (ndiyeno akondwere akafika kumeneko) mwalephera. Sikofunika: sikovuta kupambana.

1. Cholinga . Kutumizira EPK popanda cholinga chenicheni kuposa kungodziwa chabe- "Hey, apa pali gulu lathu lalikulu ndipo tikusewera Lachitatu likudzalo" -kungotaya nthawi ndi khama. Pamwamba pamndandanda wazinthu zowonongeka ndikutembenuzira mtolankhani kukhala wophunzira ndiyeno nkulowa. Ganizirani za EPK ngati nsomba ndi webusaitiyi ngati msampha. Mwapita kukatenga anthu omwe simukuwadziwa ndi kuwasintha kukhala mafani.
2. Zinthu zamagetsi zomwe zimapangitsa cholingacho kukhala ndi maganizo omveka bwino . Izi zingakhale pafupifupi chirichonse, koma ziyenera kukhala zenizeni chinachake. Mukamaganizira za kupanga EPK yanu, kodi mukufuna kuti wolandirayo adziwe, kumvetsetsa ndi kumverera bwanji? Kodi kugwirizana pakati pa mtolankhani ndi gulu ndi chiyani? Mungalimbikitse bwanji mgwirizano umenewo? Ngati mukumva mutayika panopa, ndikuloleni ndikupatseni chitsanzo chimodzi chophatikizapo makina osindikizira (ndiyeno chivundikiro cha album) kuyambira zaka zambiri zapitazo, the Rolling Stones yotchuka lilime-ndi-milomo chithunzi. Pamene wachinyamata wotchedwa John Pasche adabwera ndi lingaliroli mu 1970, adalitenga kuchokera ku mayanjano awiri osavuta, koma abwino. Miromo, ndithudi, inalengedwa momveka bwino kuti iwononge maganizo a owona za milomo ya Jagger, komanso kuti ayambe kugonana ndi nyimbo za gululi. Chidziwitso chachiwiri Pasche chinali chakuti achinyamata omwe ali ndi chiwerengero chowonjezereka anali akumverera otsutsa kukhazikitsidwa ndi okonzeka kupanduka, motero anaonetsetsa kuti milomo ndi chithunzi chazithunzi zinali zosokoneza komanso zachikhalidwe. Ngati kugonana kwaukali kunali kochepa-kuyika kwa wokalamba? Chabwino, iyo inali mfundo. Chotsatira chake chinali "Tonsefe tili pamodzi" -kufuna kukhala ndi moyo wokongola, wotengeka ndi nyimbo za "miyala" ndi "Timagwirizana nawo. "

Tsopano ndi nthawi yanu. Pamwamba ndi mafupa osayenera omwe ali nawo a EPK strategy. Kukongola ndikuti mungathe kupanga EPK popanda chilichonse (kapena mungathe kugwiritsa ntchito ndalama zambiri, monga mukusankhira). Zinthu zofunika izi sizimasowa kanthu. Zonse zomwe amafunikira kukhala m'gulu la EPK yanu ndizo lingaliro lanu.