Zonse Zomwe Muyenera Kudziwa Zokhudza Mapulogalamu Azinthu Zofalitsa

Okonza zamalonda, omwe amadziwikanso kuti okonzekera malonda kapena brand strategists, amagwira ntchito pa mabungwe otsatsa malonda ndikuyambitsa malonda kwa otsatsa osiyanasiyana. Zolinga zamalumikizi zimagwirizana kwambiri ndi anthu omwe amazipanga (mwachitsanzo, olemba mabuku omwe amapanga zojambulazo ngati zili za magazini kapena mabanki) koma makamaka amagwira ntchito ndi makasitomala kuti awathandize kupanga zisankho zokhudzana ndi momwe pulojekiti inayake ikuyendera.

Gawo lalikulu la ntchito yopanga mauthenga ndikutenga malo abwino (mwachitsanzo, ma TV, mavidiyo, mawebusaiti, etc.) kuti aziika malonda osiyanasiyana. Cholinga ndikutsimikizira kuti chogulitsira mankhwala (ndi "mankhwala" ine ndikutanthauza "chizindikiro") chimalengezedwa kwa omvera olondola.

Mmene Mungakhalire Wopanga Zamakono

Simukusowa maphunziro apadera kapena maphunziro omaliza maphunziro, ngakhale mabungwe ambiri amafuna digiri ya koleji kapena kuikapo malo ena. Maderawa ndi monga kulankhulana ndi maphunziro, nkhani zamalonda, kayendetsedwe ka malonda, malonda, malonda, Chingelezi ndi zolemba , kufufuza ntchito, ziwerengero ndi zina zokhudzana nazo. Mabungwe amilandu amapereka maudindo olowera kuntchito ndi kwa iwo omwe ali ku koleji, mabungwe ambiri amapereka internships.

Maluso Ofunika Kuti Azigwira Ntchito

Chinthu chachikulu chomwe wolemba zamagetsi amafunikira ndicho kudzipereka ndi kufunitsitsa kuphunzira za dziko la malonda.

Ntchitoyi ingakhale yogwirizana kwambiri chifukwa imaphatikizapo kugwira ntchito ndi makasitomala, ndipo chidwi chocheza ndi anzanu ndi makasitomala ndichofunika kwambiri. Chofunika ndikumvetsetsa momwe malonda ndi malonda amagwirira ntchito. Funso loyamba kuti mudzifunse nokha: Kodi wothandizila - angakhale bwanji kampani yaikulu yogula katundu monga Starbucks kapena bungwe lopanda ntchito zopanda phindu monga Planned Parenthood - chizindikiro chabwino kwambiri?

Kuchokera kumeneko, olemba nkhani zamagetsi ayenera kudziwa zosangalatsa zapadziko lonse (kuchokera pa TV omwe akuwonetsera ngati "Good Morning America" ​​pa ABC-TV kuwonetsera ma TV monga "Chopped Junior" pa Food Network). Pokhapokha ngati owonetsa zamagetsi akudziwa mtundu wa omvera omwe amakopeka ndi mtundu wanji wawonetsero, sangathe kuika malonda molondola. Ndipo, chifukwa zochitika zofalitsa mafilimu m'zaka za zana la 21 zikusiyana kwambiri ndi zomwe zinali m'zaka za zana la 20, okonza mafilimu sakudziwa kuti ndi ma TV ati ndi ma magazini akuluakulu ndi nyuzipepala zomwe zimalowera, ayenera kudziwa bwino mawebusaiti onse , ma blogs ndi zopereka zogwirizana ndi anzawo zimapezeka kwa ogula.

Zida za Media Planners ndi Buyers

Kuti mudzipangire mpikisano kuti mutenge ntchito yanu yoyamba kapena kukwera makwerero, ndibwino kuti mutsegule (ndikugwirizanitsa) ndi opanga mafilimu apamwamba (ndi ogula) omwe tsopano akugwiritsidwa ntchito ku mabungwe a malonda padziko lonse lapansi. dziko.

1. AdAge Datacenter: Chitukuko chachikulu cha bizinesi zamalonda ndi kafukufuku wa zamalonda. Limbikitsani makanema anu akugula ndikukonzekera oyanjana ndi mbiri ya otsatsa malonda, mabungwe ndi zina zambiri!
2. LinkedIn Sales Navigator: Amalonda ogulitsa ntchito amagwiritsa ntchito woyendetsa sitimayi kuti apeze anzanu ndi kutumiza ku zofunikira zamagetsi.