Lankhulani kwa Kuwonetsera kwa Achinyamata

Kulowera kwa Kuwonetsera kwa Achinyamata kumawonjezera Makampani a Music

Kutsatsa kwachindunji ndi gawo limodzi lachitsulo chodziwika bwino chomwe ojambula amachitira kunja kwa kayendedwe ka makina a nyimbo ndikuyang'ana kulankhulana ndi (ndikugulitsa) mafaniziro awo mwachindunji. Chigawo cha malonda cha chitsanzo chachindunji chikugwiritsira ntchito mapepala apamtundu popititsa patsogolo nyimbo zatsopano, maulendo, maulendo, ndi zina. Kulimbikitsa kugwirizanitsa mawebusaiti ndi mafani n'kofunika kwambiri pakugulitsira malonda, monga zipangizo monga timapepala timeneti ndi ma widgets.

Kutsatsa kumeneku kumapangitsa oimba kusonkhanitsa mauthenga a mafani awo omwe angagwiritse ntchito kuwongolera njira zawo zamalonda, monga kupereka mawonekedwe a nyimbo zaulere pogwiritsa ntchito adiresi ya imelo, yomwe ingagwiritsidwe ntchito kutumiza zipangizo zamakono zatsopano kumasulidwa kapena ulendo.

Kuwonongeka kwa Chitukuko cha Chikhalidwe Chachikhalidwe

Kuphulika kwachindunji kwa kutsatsa malonda ndi zotsatira zowonongeka kwa kayendedwe ka makampani a nyimbo, kugulitsidwa kwa ma CD . Pokubwera nyimbo zosavomerezeka pa intaneti, makampani ojambula nyimbo adafunika kupeza njira zina, ngakhale kuti sizinali zabwino kwa mafakitale kapena oimba, zinali zabwino kuposa mfulu. Izi zinangokhala malonda ojambula pa digito pazithunzi za digito-makamaka nyimbo ndi nyimbo kusiyana ndi ndi album.

Vuto ndi chitsanzochi likuwoneka bwino kuyambira mu 2015 Guardian yomwe ikufanizira zomwe wojambula amalandira pa zolemba zomwe akulemba kuchokera ku tepi yayikulu yogulitsa CD ndi zomwe ojambula amachokera ku kukopera.

Ma CD amasiyana pa mtengo wogulitsa, ndithudi, koma pafupifupi pafupifupi $ 15. Wojambulayo amapezeka pakati pa 10 ndi 15 peresenti ya chiwerengerocho kapena chinachake cha pafupi $ 1.50 mpaka $ 2.25. Kujambula kwa digito ya digito kungakhale kofanana, koma vuto ndilo kuti mafani sakugula makamaka Albums. Nthawi zambiri amagula imodzi, yomwe amaika Amazon pamsewu woimba nyimbo pafupi ndi masentimita 23.

Koma mchitidwe wogulitsa wa nyimbo uli kutali ndi zojambulidwa ndi kumalo osungirako monga Spotify ndi Google Play, komwe kumawunikira kamodzi kokha maukonde 23 a Amazon amatenga osachepera 2 senti. Nthawi zina, kusonkhanitsa ndalama zowonongeka kungakhale kovuta kwambiri. Mu 2014, Chief Executive Officer wa Spotify adavomereza kuti chaka chatha iwo adalipira ojambula osachepera 1 cent pa sewero.

Panthawi yovuta kwambiri, Guardian inamaliza kunena kuti wojambula solo ayenera kugulitsa zowonjezera milioni pamwezi kuti apeze malipiro ochepa. Kwa kagulu kakang'ono ka zisanu, malonda osachepera kuti akwaniritse malipiro ochepawo ayenera kukhala osakaniza pafupifupi mamiliyoni asanu mwezi uliwonse

Choncho, kubwera kwachindunji kuwonetsa malonda.

The Essence ya Model Direct kwa Fan Marketing

Cholinga chotsatsa malonda ndi njira zosiyanasiyana ndikuchotseratu ambiri mwa ndalama zomwe zimagwiritsidwa ntchito. M'malo moyembekezera kuti kampani yolembera ikusonkhanitse komanso moona mtima kupereka malipiro ochepa ochokera ku bungwe lina lalikulu, kulunjika komwe kuli malonda akuwonetsera kuti msika wa ojambulawo ndiwo mankhwala. Nazi njira zingapo zokhazi:

1. Kugulitsa ma CD ake mwachindunji kwa mafani pachiwonetsero . Kwa oimba ambiri, izi zimabweretsa malonda ochepa usiku uliwonse; Kwa ena, malonda a CD kapena mazana ambiri pa ntchito iliyonse sizolowereka. Kawirikawiri mtengo wokwera mtengo ndi ngakhale $ 15-njira iyi yomwe fanayo sasowa kupeza kusintha-khumi ndi asanu adzachita. Uthenga wabwino ndikuti ndalama zogwiritsa ntchito CD zatsikira pansi, ndipo zonse zokha ziwiri kapena zitatu za madola $ 15 zimapita kwa ojambula.

1. Kugulitsa zojambulajambula ndi ma CD kupyolera m'ma TV monga CDBaby zomwe zimapangitsa wojambulayo kupanga ntchitoyo ndi kubwezeretsa ojambulayo kuti asunge ndalama zambiri.
2. Kugwiritsira ntchito mafilimu monga Facebook kuti mumange fan , ndikuwonetsani mawonedwe onse ndi mankhwala kudzera m'maimelo ochokera kwa ojambula kupita ku fanesi . Pambuyo pa masewera m'njira zambiri, Prince anali akuchita izi kwa zaka zambiri.
3. Kupereka mafanizi othandizira anthu kuti azitha kugula zinthu ndi kupita kuwonetsero . Njira izi zimagwiritsa ntchito mgwirizano weniweni umene umakhala pakati pa ojambula ndi wina aliyense. Mungathe kuchita izi m'njira zosiyanasiyana. Mukhoza kuwalimbikitsa kupezekapo polimbikitsa owona anu kuti alembe machitidwe omwe akukhalapo-njira yomwe inagwira ntchito bwino kwa Dead Grateful. Mukhoza kupereka mapepala apamwamba omwe akuphatikizapo kupititsa patsogolo ndi "CD yaulere," yomwe inayinidwa ndi inu, wojambula.

The Point ndi Connection

Kugwiritsa ntchito njira izi ndi njira yodziwika: kugwirizanitsa ndi fanasi m'njira zambiri momwe zingathere; kulimbikitsa kulankhulana pakati pa ojambula ndi kujambulira pamabuku ndi maimelo; ndiye gwiritsani ntchito kulankhulana kotero kuti mupatse fanaku chinachake chomwe akufuna kale: kugwirizana ndi wojambula.

Mu njira zambiri, iyi ndi njira yabwino yopangira moyo ngati wojambula. Otsanzira akale omwe amachititsa kuti mafanizidwe awo asamadziwitse ogulitsa mankhwala omwe amagulitsidwa kudzera m'mabungwe a bungwe. Mwachindunji kuwonetsa malonda, malonda a malonda ndi mbali imodzi yokha ya mgwirizano wogwira mtima komanso wapadera pakati pa fan ndi wojambula.