Payola ndi wamkulu wopanda-ayi mu bizinesi ya nyimbo, komabe ndi vuto losalekeza. Payola ndilo liwu logwiritsidwa ntchito pofotokoza zochitika zalembelere kapena wina wokhudzidwa kupereka pulogalamu yailesi kuti azisewera ndi wojambula wina (kaya ali ndi ndalama kapena katundu). Chizoloŵezicho chiri ndi tanthauzo lodziwikiratu: pamene ndalama zasintha manja posinthanitsa ndi masewero a wailesi, ojambula ena amapeza zambiri kuposa ena. Kuwonetseratu ndizofunikira kwambiri kuti zikhale zovuta mu bizinesi ya nyimbo, ndipo m'dziko lokongola, zomwe anthu amavomereza kwa ojambula ndi nyimbo ayenera kuyendetsa galimoto amene amalandira zambiri zomwe zimawonetsedwa.
Pamene payola akulowa pachithunzichi, lemba lolemba likutanthawuza kuti ndi ojambula ati omwe adzalephera ndipo zomwe zidzapambane. Mwa kuyankhula kwina, masewerawa sali mlingo wochulukirapo.
Phokoso la payola linapangitsa kuti dzikoli likhale la redio mumzinda wa 1959, akutsitsa limodzi la DJs, Alan Freed, omwe anali okondedwa kwambiri, ndipo analipira mtengo wake wa Dick Clark. Kuyambira nthaŵi imeneyo, makampani oimba amayesetsa kuthetsa payola, koma chizoloŵezicho chimapitirizabe.
Zochitika Zatsopano
Nkhani ya payola inakambanso mutu wake, pamene, 2005, Sony BMG , imodzi mwa malembo akuluakulu apadziko lonse, adakakamizika kulipira $ 10 miliyoni pamalipiro a boma la New York atapeza kuti kampaniyo ili ndi mlandu wochita nawo payola. Milandu imati malemba angapo mkati mwa kampani ya Sony inapatsa DJs madalitso ndi ndalama ndi masewera owonetsera Sony ojambula, ndi zambiri zomwe zimaphatikizapo masewera a Jessica Simpson album yatsopano. Chilembocho chinapita kumapeto kwa gerat kuti abise chizoloŵezi chawo - nthawi zina, iwo ankathamanga mpikisano wabodza ndipo anapereka mphoto zonse kwa DJ.
Choipa ichi ndi chimodzi mwa zipolowe zazikulu kwambiri za payola zaka zaposachedwapa.
Mu 2006, Federal Communications Commission (FCC), yemwe amayang'anira wailesi ku US, adalengeza kuti akuyambitsa kafukufuku pa zochitika za payola za ma radio ambiri a ku United States.
Chiyambi
Payola, yomwe nthawi zina imatchedwanso "malipiro a masewera", ndi yakale ngati wailesi yamalonda, koma imachokera mwakhama ndi kuyimba kwa nyimbo za rock ndi radio yapamwamba yoimba nyimbo.
Chichitidwecho sichiloledwa m'malamulo ku US, malinga ngati ofesi yailesi ikulandira ndalama kwa nyimboyi ikuwulula mfundo imeneyi kwa omvetsera. Nyimbo zambiri zalembedwa kuti zizoloŵezi za payola zowonekera, kuphatikizapo:
- Eya Bambo DJ, Ndinaganiza Inu Munati Tili ndi Ntchito - Mwawo Angakhale Amphona
- Sungani Zanga Zanga - ndi Dead Kennedys
Mutu wa "kulipira kusewera" mawonedwe a moyo nthawi zambiri amayamba kukambirana pokambirana za payola. Kulipira kusewera ndi pamene gulu likulipira wogwirizira mwayi wochita masewero. Chizoloŵezicho sichili choletsedwa, koma chimatsutsidwa kwambiri ndipo sichinthu choyenera kuti chikhale chosagwirizana ndi magulu.
Zotsatira
Kodi pali phindu lililonse la payola? Kupatula ngati iwe ndiwe wojambula yemwe ntchito yake imalimbikitsa, kapena chizindikiro chimene amachiwona kuwonjezeka malonda, osati kwenikweni. Mwamwayi, popeza kufotokozera ndi nkhondo 99% mu bizinesi, payola amatha kulipira anthu awa.
Wotsutsa
Payola amawawa pafupifupi aliyense. Zina mwazovomerezeka pochita payola ndi:
- Anthu samvekanso kuti amve ojambula omwe malemba sangathe kulipira DJ, kapena omwe malemba sakukana kuchita.
- Ojambula omwe zithunzi zawo zimatuluka panthawi imodzimodzi ndi wojambula wina yemwe ali ndi chizindikiro cha payola akhoza kuwona malonda osokoneza chifukwa chosowa chiwonetsero - kutsogolera kuwonetsa maulendo ndi kuponyedwa ndi chizindikiro chawo. Zimakhala zovulaza kwambiri kwa odzijambula okhaokha ndi malemba ang'onoang'ono.
- Zimapweteka kugwirizana kwa bizinesi ya nyimbo ndi aliyense wogwira nawo ntchito.
- Zimapindulitsa mtengo wa nyimbo, chifukwa malemba omwe akuphatikizidwa payola amafunikira ndalama mu bajeti zawo kulipira DJs
- Ndizovuta kwa radiyo, chifukwa zimapanga ma radio. Anthu akutseka pamene nyimbo yakale yomweyi ili pa siteshoni iliyonse. Zimapwetekanso ma wailesi omwe amakana kuvomereza ziphuphu, monga momwe malo ena amapezera majekeseni a ndalama kuchokera ku malemba.
Kumene Kumayambira
Monga zikuyimira lero, payola imakhalabe yoletsedwa, komabe imafala. Tsoka ilo, pamene anthu omwe akuphatikizidwa atachokapo, zimagwira ntchito. Sewero la Sony BMG likuwunikira mwatsatanetsatane pa nkhaniyo, komabe, ndi kugwedeza kuli ntchito.